In the age of generative search, "the greatest thing you can do as a brand right now is to make yourself discoverable," as shared by Peter Loell, Director at OMD Danmark. In the latest episode of OMD Digest, Jean-Paul Edwards, Managing Director, Product, OMD Worldwide, sits down with Peter to discuss strategies that increase discoverability and create better business outcomes for brands. Watch the full episode here: https://lnkd.in/eGDNAr6C #OMDDigest #CommerceCentricity #ConnectedCommerce #Discoverability #CustomerJourney
About us
OMD is the world’s largest media network with 13,000 experts in 120 markets. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data, and technology capabilities. We are the most awarded media agency network at Cannes Lions 2023, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- Website
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http://www.omd.com
External link for OMD Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning, Media Buying, Marketing, Communications, Social Media, Content, Data Analytics, SEO, ROI, Strategy, Programmatic, Insights, Partnerships, eCommerce, AdTech, SEM, and Sponsorship
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195 Broadway
New York, NY 10007, US
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Minerva House, 1-4 North Crescent, Chenies Street
London, UK WC1E 7ER, GB
Employees at OMD Worldwide
Updates
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In the latest OMD Digest episode, Jean-Paul Edwards, Managing Director, Product at OMD Worldwide is joined by Peter Loell, Director at OMD Danmark, to explore the integration of search and social strategies and how brands can optimize for zero-click search. Watch the full episode here: https://lnkd.in/eGDNAr6C #OMDDigest #CommerceCentricity #ConnectedCommerce #SEO
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“Very few clicks go through to the content. What’s important, when we talk about Commerce and products, is getting discovered.” - Peter Loell, Director, OMD Danmark. In episode two of OMD Digest, Jean-Paul Edwards, Managing Director, Product at OMD Worldwide, and Peter Loell discuss the impact of generative AI technologies on commerce, key trends in generative AI, and more. Watch the full episode here: https://lnkd.in/eGDNAr6C #ConnectedCommerce #GenerativeAI #Commerce
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OMD MENA’s CEO, Saleh Ghazal has been named in Campaign Middle East’s 2024 Power List. In Saleh’s Power Essay: Shift the Mindset, he outlines exclusive insight into the evolving landscape and emphasizes the need for industry specialists to adapt swiftly to stay ahead. On technological advancements, “To succeed in the search landscape, marketers must deeply understand how consumers search for their brands and shift their strategies accordingly.” He shared, “By adopting AI, businesses can make faster decisions and gain a competitive edge.” Read the full Power Essay here to discover more about eCommerce, retail media, and Saleh’s career highlights: https://lnkd.in/dxthDXQx #OneOMD #PowerList #CampaignPowerList
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Retail Media and D2C represent two distinct, but essential sales channels with unique opportunities and strategies. In this episode of OMD Digest, Blake Cuthbert, CEO, OMD EMEA sits down with Parweez Mulbocus, Head of Commerce, OMD EMEA, to provide practical insights on how brands can effectively utilize these key channels. Watch the full episode here: https://lnkd.in/esScQnFd #RetailMedia #Commerce #D2C
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In the latest OMD Digest episode, Blake Cuthbert, CEO, OMD EMEA and Parweez Mulbocus, Head of Commerce, OMD EMEA, cover key solutions for brands, marketers, and e-commerce experts to overcome existing operational complexity, including the importance of adopting a commerce mindset across departments and having a unified commerce strategy. Watch the full episode here: https://lnkd.in/esScQnFd #ConnectedCommerce #Commerce #CommerceStrategy
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At the Variety Studio presented by Canva during Advertising Week, George Manas, CEO of OMD Worldwide, shared key insights on the future of media. He discussed how OMD is leveraging generative AI to analyze market trends, streamline decision-making, and enable creative teams across 90+ markets to focus on delivering value. George emphasized that the future of media is driven by co-creation—working closely with clients and partners to navigate an increasingly competitive landscape. Watch the full interview to learn more about OMD’s approach to innovation: https://lnkd.in/esiCxSRb #OMDWorldwide #GenerativeAI #Innovation #AdvertisingWeek #FutureOfMedia
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“1 in 3 consumers start their purchase online and finish offline,” said Parweez Mulbocus, Head of Commerce, OMD EMEA. “You have all of these different sales channels that are currently not working together or competing with each other.” In this episode of OMD Digest, Blake Cuthbert, CEO, OMD EMEA is joined by Parweez to discuss full funnel, connected commerce strategies that deliver seamless conversion and maximize brand desire. Watch the full episode here: https://lnkd.in/esScQnFd #ConnectedCommerce #FullFunnelMarketing #ConsumerJourney
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This morning at Advertising Week New York, Georgina Thomson, Head of Investment, Beauty Co-Lab will discuss how brands can optimize reach across platforms using the latest innovations in planning, activation, and measurement. Tune in here: https://lnkd.in/eRCweT4M #AWNewYork #OMDUSA #LocalOptimization #MediaInnovation
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This afternoon at Advertising Week New York, Amanda Grond, Director of Cross Media Investment, OMD USA explores the latest innovations in TV advertising, focusing on how brands can capitalize on live sports. Tune in to gain key insights on how to enhance viewer engagement and maximize the impact of your campaigns: https://lnkd.in/gMYETCfq #AWNewYork #LiveSports #TVAdvertising
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