AI is transforming marketing as we know it - but what does that mean for marketers? Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections. Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption. Join us in exploring how AI will redefine the marketing landscape. Let Ascension be your guide to evolve as the world evolves. https://lnkd.in/eNutumuU #PHDIntelligenceConnected #Ascension #AI
About us
Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness. This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year. We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together. This is how we transform experiences. This is how we move brands and businesses forward. www.phdmedia.com
- Website
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http://www.phdmedia.com
External link for PHD
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Bankside, London
- Type
- Privately Held
- Specialties
- media planning, account planning, media buying, strategy, digital, SEO, PPC, mobile, social media, direct response, research, affiliates, econometrics, data analytics, content, regional media, sponsorship, retail, ethnic marketing, sports marketing, and barter
Locations
Employees at PHD
Updates
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PHD has been recognized as the most shortlisted network at Festival of Media’s 2024 Cause Campaign awards. These shortlisted entries not only highlight PHD’s commitment to creating campaigns that resonate but also emphasize the network’s strategic expertise in blending creativity with purpose. With campaigns spanning a diverse range of categories and markets, PHD continues to outthink, outpace, and outgrow by creating work that challenges the status quo and drives meaningful impact. Visit our site for the full PHD shortlist. Congratulations to all the teams involved. Stay tuned for the final results. #PHDIntelligenceConnected https://lnkd.in/eQdPRxFf
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This week, the Association of National Advertisers and the ANA Educational Foundation honored our friend and client, Antonio Lucio, Chief Marketing & Corporate Affairs Officer of HP with the prestigious Lifetime Achievement Award. PHD and Omnicom Media Group leaders Florian Adamski, Julian Porras, Mike Solomon, Melissa Wisehart, Katie Klein, Nathaniel Root, Ashley Arena, and Chris Brady, celebrated Antonio's historic achievement in the big apple in a big way. Congratulations again, Antonio. Let's continue to outthink, outpace, and outgrow the competition. #PHDIntelligenceConnected #Honors2024
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Massive congratulations to our friends at AMV BBDO, our own PHD'ers, and everyone on Team Diageo for bringing this win home!
DOUBLE GOLD WIN! 🏆🏆 Last night, we didn’t just raise a glass—we raised TWO GOLDS at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards for "Effectiveness in Black and White: How Guinness supercharged growth in GB and Ireland." These prestigious awards are only held every two years, so being shortlisted is already an incredible honour. To take home a Gold AND the President’s Prize for Next Generation Brand Building? That’s a next-level triumph! 😃 A massive shoutout to our brilliant AMVers, and our fantastic client partners at Diageo 🌟 🌟
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PHD leverages agency as a platform model to earn #1 rankings among global media networks. “PHD’s strong showing in H1 is a testament to our Agency as a Platform approach,” said PHD Worldwide CEO Guy Marks. “In a rapidly evolving marketplace where media is central to digital transformation, our focus on delivering integrated, outcomes-centric solutions has resonated with clients, helping them outthink, outperform, and outgrow the competition.” Here’s to continuing our momentum and driving results! https://lnkd.in/gNvpD4Ym #PHDIntelligenceConnected #NewBusinessWins
PHD Leverages Agency as a Platform Model to Earn #1 Rankings Among Global Media Networks - PHD Intelligence. Connected.
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PHD was pleased to participate in last week’s Future of Media event in Manchester alongside so many distinguished industry professionals. We were fortunate to hear from our clients: Megan Harrison FCIM, Global VP of Marketing from St Pierre Groupe, sharing her thoughts on their recent UK brand campaign and path to brand prominence, as well as Stephanie Legg, Chief Marketing Officer at schuh, speaking as part of a panel of marketing experts on growing and future-proofing brands. In addition, our own Tess Gullis, gaming director at PHD Manchester, realigned the audience’s expectations about gamers and the importance that gaming plays in people’s lives. You can read more about Tess’ insights on the day in the Media Leader here: https://lnkd.in/eEgzusbx #PHDManchester #FOMM
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The excitement from PHD BrainScape is still going strong after 2 weeks! Our theme, Ascension: Being Human in a World of AI, captivated the audience and delivered inspiration at every turn. From Daniel Shepherd’s dynamic opening to Mark Holden’s thought-provoking insights on AI, Dr Alex Connock’s perspective on our synthetic future, and Dr. Léa Steinacker’s exploration of human-machine collaboration, each moment was packed with powerful ideas. Watch the video below to relive the main highlights 🎬 #PHDBscape
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How will AI redefine our entertainment experiences over the next decade? Phil Rowley, Omnicom Media Group UK's Head of Futures, and Suneil Saraf, DRUM's Head of Plannings' latest report, "The Future of Entertainment - In the Era of AI," uncovers the profound impact AI will have on creators, distributors, and audiences alike. Additionally, the report offers strategic insights for marketing teams navigating this transformative shift. Visit Ascension to access the full report and discover how AI will reshape the future of entertainment and the opportunities it presents for marketers. https://lnkd.in/eukNcPZs #AI #Ascension #PHDIntelligenceConnected
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It’s been a week since PHD BrainScape, and the energy is still high! 🚀 The event, themed Ascension: Being Human in the World of AI, brought together brilliant minds to explore how AI shapes creativity and marketing. From Daniel Shepherd’s high-energy opening to Mark Holden’s eye-opening findings on marketers' readiness for AI, every moment sparked new ideas. Dr Alex Connock reminded us that with over 13,000 AI tools already at our fingertips, the future is synthetic—but we’re already living in it. Dr. Léa Steinacker’s deep dive into human-machine collaboration inspired us to rethink the boundaries of creativity. And our expert panel shared practical advice on how we can all embrace the AI-driven future. A big thank you to everyone who joined us, from our inspiring speakers to our partners, clients and attendees. Let’s keep the momentum going as we continue to explore the future of AI and creativity together! #PHDBscape
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Generative AI is opening up endless possibilities for innovation and creativity in marketing. Catch some great insights from Microsoft's GM and CMO Jennifer Kattula on how #GenAI is already transforming marketing at scale. Read the full article here: https://lnkd.in/dChSerQ5
Take it from our General Manager and Chief Marketing Officer Jennifer Kattula: Now is the time to play and practice with #generativeAI. 💡 In a recent interview, she sat down with PHD's first generative publication, Ascension, to share how #genAI is transforming the marketing landscape, and the key areas of focus on AI at #MicrosoftAdvertising: productivity, insights, and creativity. Full article here: https://lnkd.in/dChSerQ5