In Tubular Labs' latest report on the state of social media, key trends that drive engagement across major social platforms are revealed, including cross-channel insights, trending topics, and the latest viewership data from their database of over 11 billion videos.
OMD Ireland
Advertising Services
OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients!
About us
OMD is the world’s largest media agency network delivering business transformation at scale for some of the world’s leading brands. OMD sits in the top spot across seven industry rankings as awarded by RECMA, COMvergence, Effie, Cannes Lions, and Forrester. OMD currently operates in 120 markets, where 13,000 experts – 7,000 of which specialize in digital excellence – lead our clients forward into new areas of growth and opportunity. OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC)
- Website
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https://linktr.ee/omdireland
External link for OMD Ireland
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Dublin
- Type
- Public Company
- Founded
- 1996
- Specialties
- Media Planning and Buying, Analytics, Paid Search, Search Engine Optimisation, Online Advertising, Mobile Advertising, Branding, Strategy, Activation, Advertising, Marketing, Digital, SEO, Social Media, Econometrics, Search, PPC, and Market & Customer Insight
Locations
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Primary
Stephen Court, St Stephen's Green
6th Floor
Dublin, Dublin 2, IE
Employees at OMD Ireland
Updates
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Google announced last week that it has expanded its generative AI-powered virtual try-on tool to support dresses – one of the most searched apparel categories for the tool – allowing users to virtually wear thousands of dresses from hundreds of brands.
Google expands AI-powered virtual try-on tool to include dresses | TechCrunch
https://techcrunch.com
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In response to the rise in generative AI deepfakes, YouTube has developed countermeasures to detect and alert creators and their publishers when their face or voice has been used in other clips on the platform.
YouTube Develops New Processes To Detect AI Deepfakes
socialmediatoday.com
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Australia's current prime minister, Anthony Albanese, recently announced plans to introduce legislation into parliament by the end of 2024 that will block children from social media and other digital platforms unless they are over a certain age – likely to be between 14 and 16.
Australia plans social media minimum age limit, angering youth digital advocates
reuters.com
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In an announcement last week, Meta says it will close its Spark AR platform of third party tools and content effective January 14, 2025. This means that the Augmented Reality (AR) effects built by third parties - including brands and our wider community of AR Creators - will no longer be available beginning on this date.
Meta Is Shutting Down Its Spark AR Studio
socialmediatoday.com
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TikTok has published the latest version of its holiday shopping guide, including stats and insights to help marketers plan for their upcoming holiday marketing campaigns.
TikTok Publishes 2024 Holiday Marketing Guide
socialmediatoday.com
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Instagram's latest tool combines two features teens spend the most time on within the app: DMs and Stories. The platform now allows users leave comments under Stories, where only followers can see the comments, and those you follow back can leave a comment. This latest feature encourages activity where advertisers can see them.
Instagram Adds Stories Comments To Encourage Interaction
socialmediatoday.com
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A new research report from eMarketer looks at social shopping adoption, and what inspires "social shoppers", or social media users who have purchased at least one thing via social apps over the past year to make a purchase in-stream.
New Report Looks at Social Shopping Adoption and Trends
socialmediatoday.com
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In the latest development in an ongoing feud between Supreme Court Justice Alexandre de Moraes and X's owner Elon Musk, X has been suspended in Brazil after X failed to comply with court orders to combat the spread of false reports and hate speech on the platform.
All The Key Considerations Around X’s Ban in Brazil
socialmediatoday.com
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Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. In the report, Snap reported that global time spent watching content in the app has grown 25% year over year.
Snapchat Reaches 850M Users, Improves Ad Revenue Performance
socialmediatoday.com