OMD Media Direction offers a full range of media services. It was established in Russia in 1997 and is a part of the MEDIA DIRECTION GROUP (BBDO Group holding). The agency provides the following services: - Integrated communication strategy development and advertising results evaluation - Media market overview, consumer media preferences analysis, competitor activity assessment, strategic and tactical media planning - Negotiations with suppliers, developing optimal media deal scenarios in all types of media / communication channels (media distribution) - Development and implementation of special projects and sponsorship integration (product placement) - Analytics and econometric modeling OMD Media Direction has numerous proprietary research and planning techniques. It has been cooperating with global companies and brands for almost two decades now. Proprietary tools allow OMD Media Direction to provide better expertise on a wide range of tasks/topics from in-depth audience analysis and planning process optimization at every stage to precisely evaluate multimedia campaigns effectiveness. At the global level OMD Media Direction is a part of the OMD international network belonging to the Omnicom Inc holding. OMD has over 8000 employees in more than 100 countries of the world.
Внешняя ссылка для организации OMD Media Direction
Moscow, RU
New York, US
Как «очень положительный момент» оценил изменения в методике оценки объема рынка директор по медиаисследованиям Media Direction Group Андрей Агaфонов. По его мнению, изменения в методологии назрели давно (ссылка в первом комментарии)
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