At OMD, Retail Media is an essential part of the consumer journeys we develop. Discover how Gert Heyligen has chosen for a partnership with Media Marketing Delhaize to drive impact and sales for our client Barilla. billups #omdbelgium #retailmedia
As a media professional, we don't need to tell you that retail media and DOOH are on the rise. How impactful this can be is evident from the Barilla Blue Box campaign set up by OMD Belgium and Luxembourg, Media Marketing Delhaize and Barilla. Interview with Gert Heyligen (Media Account Manager, OMD) and Willem Winnock (Account Manager, MMD). Read more in French👉 https://lnkd.in/e6DHYejD Read more in Dutch👉 https://lnkd.in/eeDM5btS