💜 A VIP (Very Important Purple) has landed on Australian shores — a McDonald's icon, Grimace! After delivering a teaser announcement at the AFL - Australian Football League Grand Final, OMD Australia's Maccas team rolled out an immersive week-long OOH takeover across Sydney Airport together with JCDecaux Australia and Sydney Airport. As such, Grimace was given the full celebrity treatment as he made his grand entrance. His tour kicked off with a stop by the Today Show where the hosts enjoyed an exclusive taste test of the new Grimace Shake and Meal. This is part of nationwide campaign launching across TV, OOH, OLV, BVOD, Digital Audio, Display, Meta, and TikTok. Read more about the campaign on LBBonline - Little Black Book: https://lnkd.in/gMH7bj3f #OneOMD #CreativeMedia
About us
OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future. With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index. OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC).
- Website
-
http://www.omd.com
External link for OMD APAC
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Singapore, Singapore
- Type
- Public Company
- Founded
- 1996
Locations
-
Primary
29 Media Cir
#11-02
Singapore, Singapore 138565, SG
Employees at OMD APAC
Updates
-
BEHIND THE SCENES: OMD Australia's Co-CEO Laura Nice was recently on stage with our client Chris Brown, Chief Customer Officer, McDonald's Australia at YouTube Brandcast. What was the day like for her? Check it out below! #OneOMD #YouTubeBrandcast
-
🌟 'Voices of Levi's', a podcast launched by Levi Strauss & Co. and OMD China, explores the 'B-side' of life by embracing diversity and challenging societal norms. The new series quickly attracted followers on the top podcast app Xiaoyuzhou (Little Universe). “By aligning with the brand's core values and staying attuned to cultural trends, we can develop compelling narratives that not only entertain but also enrich the lives of our audience," said Connie Chan, CEO, OMD China. What other factors made the podcast a success? Read the full article here: https://lnkd.in/gZQc8ee9 #OneOMD #Podcast #Advertising
-
"Aligning with reputable print media not only enhances their message but also places it within a context of authority and trust," said OMD Australia's Chief Investment Officer Marelle Salib in a recent AdNews Australia article on the resurgence of print media. What makes print advertising so effective in this digital age? Read the full article here to find out: https://lnkd.in/ged_vuvR #Print #Advertising #CreativeMedia
-
⭐ OMD Australia brought back the amazing pre-game activation, AAMI to the Rescue (again) for this year's AFL - Australian Football League Grand Final! With a star-studded cast and for its third consecutive year, the integrated campaign delivered a captivating mix of drama and humour to locate the missing match ball and prevent the biggest ‘Clanger’ of all. This was broadcasted to 2.98 million fans across Australia. Read more about OMD's media-first approach with AAMI, Seven Network and Whooshka Media on Mediaweek Australia: https://lnkd.in/gev-x395 #OneOMD #Sports #Advertising
-
🤩 OMD Singapore had an amazing showing at MARKETING-INTERACTIVE's Marketing Excellence Awards last week, winning 15 trophies across multiple categories including Media Strategy, Data-Driven Marketing, Omnichannel, Performance Marketing, and Retail/Shopper. Our client McDonald's was crowned the prestigious title of 'Marketer of the Year'. Meanwhile, Singtel and GXS were also recognised for their work in Performance Marketing, Ecommerce, Viral Marketing, and Marketing Innovation. Here's the full trophy tally for OMD Singapore: 🥇 Excellence in Media Strategy — The Call of Crispy — GOLD (McDonald's) 🥇 Excellence in Sponsorship Activation — Winning Moments with Mobile Legends — GOLD (McDonald's) 🥇 Excellence in Location-based Marketing — With Love, McD SG — GOLD (McDonald's) 🥇 Excellence in Launch Marketing — The McGriddles Breakfast Drop — GOLD (McDonald's) 🥇 Excellence in Mobile Marketing — The Great Catch — GOLD (McDonald's) 🥇 Excellence in Omnichannel — The Great Catch — GOLD (McDonald's) 🥇 Excellence in Retail/Shopper Marketing — The Great Catch — GOLD (McDonald's) 🥇 Excellence in Performance Marketing — GOMO: Modelling the journey — GOLD (Singtel) 🥇 Excellence in Viral Marketing — WiFi or WiFey — GOLD (Singtel) 🥈Excellence in Data-Driven Marketing — With Love, McD SG — SILVER (McDonald's) 🥈Excellence in Out-of-home Marketing — With Love, McD SG — SILVER (McDonald's) 🥈Excellence in Social Media Marketing — Samurai & Ninja — SILVER (McDonald's) 🥈Excellence in Ecommerce Marketing — GOMO: Modelling the journey — SILVER (Singtel) 🥈Excellence in TV / Video Advertising — Hello Possibilities — SILVER (Singtel) 🥉Excellence in Marketing Innovation — When Unconventional Wins — BRONZE (GXS) Congratulations to OMD Singapore for being the gold standard of innovative and impactful campaigns that define excellence in the field! #OneOMD #MarketingExcellenceAwards Sadhan Mishra Adamson A. Daisy Huang Zoheb Gafoor elisa chua
-
+5
-
🌟 Congratulations Marelle Salib, Chief Investment Officer, OMD Australia for being named to the list of B&T's Best of the Best Media Investment Chiefs! Salib has led investment on several key clients, developed important processes and products that have rolled out across the agency, and is renowned as one of the top media buyers in the land. Her elevation to chief investment officer in 2023, becoming a key member of co-CEO Sian Whitnall and Laura Nice’s leadership team, is testament to her value and reputation as a force to be reckoned with in the industry. Well done, Marelle. We are proud of you! Read the full article here: https://lnkd.in/g2gRSqE2 #OneOMD #Leadership #Talent
-
🏃♀️ Our colleagues at OMD Brisbane laced up their running shoes and smashed personal records in support of The Pyjama Foundation. They ran 10km from Bridge to Bridge to Brisbane, spreading awareness of the work done by our partners at The Pyjama Foundation to support children and young people in foster care. Kudos to the team! #OneOMD #Fundraising OMD Australia
-
🤩 We are thrilled to share that OMD Philippines has won Best Campaign Led by Event or Experiential and Best Retail Media Campaign for 'This is an IKEA Store' at the M&M Global Awards! The team was honoured for bringing IKEA's brand values to life through an effective campaign that garnered tangible results. Congratulations to the team for walking the talk in innovation, and thank you Ogilvy Philippines and our partners for this amazing collaboration. Charlotte Lee, CEO, OMD APAC said, "I'm thrilled to see our Philippines team getting recognised internationally. This reflects our ethos of constantly challenging ourselves to ask what's next and break new ground with creative media. It also speaks to the incredible momentum we've sustained with our Fast. Forward plan, and we'll continue accelerating client growth through business transformation and connected culture." Find out more here: https://lnkd.in/grvdQPMh #TransformingExperiences #Awards Festival of Media Mary Buenaventura Carla Jose-Cifra
-
🎉 OMD Indonesia's "Cuma Kamu Yang Bisa" campaign for by.U Indonesia won First Runner-Up in The Big Bang category at the YouTube Works Awards Indonesia 2024! The campaign was honoured for effectively introducing the new tagline through strategic YouTube placements, thereby successfully building awareness for a new launch. This recognition highlights by.U's unwavering commitment to innovation and fostering meaningful connections with its audience through creative storytelling and advanced digital marketing strategies. Congratulations to the by.U team and all our partners involved. Let's continue this journey of innovation and continue creating what's next! #OneOMD #CreativeMedia Bambang Hariwijoyo Rizky Prananda Rohan Mahajan Rajat Basra