This morning at Advertising Week New York, Georgina Thomson, Head of Investment, Beauty Co-Lab will discuss how brands can optimize reach across platforms using the latest innovations in planning, activation, and measurement. Tune in here: https://lnkd.in/eRCweT4M #AWNewYork #OMDUSA #LocalOptimization #MediaInnovation
About us
OMD is the world’s largest media network with 13,000 experts in 120 markets. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data, and technology capabilities. We are the most awarded media agency network at Cannes Lions 2023, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- Website
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http://www.omd.com
External link for OMD Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning, Media Buying, Marketing, Communications, Social Media, Content, Data Analytics, SEO, ROI, Strategy, Programmatic, Insights, Partnerships, eCommerce, AdTech, SEM, and Sponsorship
Locations
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Primary
195 Broadway
New York, NY 10007, US
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Minerva House, 1-4 North Crescent, Chenies Street
London, UK WC1E 7ER, GB
Employees at OMD Worldwide
Updates
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This afternoon at Advertising Week New York, Amanda Grond, Director of Cross Media Investment, OMD USA explores the latest innovations in TV advertising, focusing on how brands can capitalize on live sports. Tune in to gain key insights on how to enhance viewer engagement and maximize the impact of your campaigns: https://lnkd.in/gMYETCfq #AWNewYork #LiveSports #TVAdvertising
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In-store retail media spend is expected to grow by nearly 47% in 2025. Breaking down some of the biggest complexities brands face in this channel is Ben Hovaness, Chief Media Officer, OMD Worldwide, who joins the Advertising Week New York stage to share best practices on how brands can maximize in-store retail media campaigns. Tune in here: https://lnkd.in/gB4f5fns #AWNewYork #RetailMedia
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Today at Advertising Week New York, OMD leaders are breaking down the intricate dance between culture and media performance, digging into the signals that help brands navigate cultural territories. Don't miss insights from Chrissie H., CEO, OMD USA, Joey-lyn Addesa, Executive Director, Client Lead, OMD USA and Stacy Taffet, SVP Marketing, PepsiCo Beverages NA as they take the stage to discuss how brands can effectively harness the power of cultural moments. Tune in here: https://lnkd.in/eP44GBus #AWNewYork
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This month’s Rapid Response LinkedIn edition covers how brands are capitalizing on AI capability to capture its value potential. This newsletter provides exclusive insight into OMD's internal Rapid Response series, created by OMD Worldwide's Managing Director of Product, Jean-Paul Edwards.
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OMD China has been named HOKA One One’s Media Agency of Record. OMD China’s CEO, Connie Chan shared, “We are thrilled to kickstart this partnership with Hoka. As a market leader, Hoka’s distinctive brand aligns with our expertise in harnessing the sporting spirit. We look forward to elevating Hoka’s brand story and helping them achieve greater success in the Chinese market." Congratulations to OMD China for this win 👏 Read the full announcement at Campaign Asia-Pacific: https://lnkd.in/gRukqZYS #OneOMD #NewBusiness #China OMD APAC
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OMD Worldwide was featured in the 'LIONS Creativity Report' for earning the prestigious title of Media Network of the Year. The report spotlights OMD's winning work, including campaigns for CeraVe, Apple, and Lay's that were awarded Media Lions at this year's Cannes Lions Festival of Creativity. “Our wins spanned the globe, from New Zealand, to the Philippines, to France, USA and in-between," said George Manas, OMD Worldwide CEO. "Clients across a multitude of sectors were represented and lauded as best-in-class, with work showcasing industry-leading examples of the use of technology, execution and smart, strategic thinking. As a future-facing agency, we continuously ask “what’s next?” and co-create campaigns with our clients, and partners, that inspire, break boundaries and drive growth." Read the full report: https://lnkd.in/eN2gCVMw #MediaNetworkoftheYear #MediaLions #OneOMD
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Today at Digital Pharma East, OMD USA had the immense pleasure of attending the opening keynote expertly led by Boehringer Ingelheim's Head of Media Center of Excellence, .Katherine Freeley. During her session, Freeley shared key insights on how to navigate the media maze and successfully position media investments as the strategic top-line growth driver. #OneOMD #PharmaMarketing #DigitalPharma #DigitalPharmaEast Digital Pharma Series Fierce Pharma
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Boehringer Ingelheim's Head of Media Center of Excellence, .Katherine Freeley, and OMD USA Managing Director, Jo Zmood, joined the stage at this year's Digital Pharma East conference, where together, they shared the latest best practices in optimizing omnichannel while navigating rapid changes in consumer privacy. "The challenge of all the new regulations have led us to partner very closely with both our head privacy council as well as our agency partner to pave the way for those compliance solutions," said Freeley. "We're grateful for our agency partners at OMD for educating our privacy council, because at this moment, everybody is afraid of those new laws.” Digital Pharma East attendees can catch Freeley's opening keynote, 'Navigating the Media Maze' tomorrow morning at 9:15am EDT: https://lnkd.in/euqPFYPC #OneOMD #PharmaMarketing #DigitalPharma #DigitalPharmaEast Fierce Pharma
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Brands are eager to connect with subcultures in order to build relevance within existing communities. In OMD Germany's latest consumer insights study, 'Cultures Driven by Passion,' the team uncovers how brands build lasting connections using cultural marketing. "They are certainly welcome in these spaces, but must fit into the value construct and create added value that clearly demonstrates their commitment to a community," said Anne Joisten, Director of Insights at OMD Germany. "This requires a deep understanding of the respective culture." Read the full article for more insights here: https://bit.ly/3My7DeZ #ConsumerResearch #CulturalMarketing #Subcultures #Insights
How brands can conquer subcultures and their communities
horizont.net