𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬 𝗙𝗜𝗥𝗦𝗧 🦁 "We – us and our competitors in Paris – need to continue to show French creativity. It is absolutely critical because, as you say, Paris is competing with other places in the world. " Discover how Agathe Bousquet & Marco Venturelli made Publicis Conseil "Agency of the Year" in their interview with Campaign UK 👉 https://lnkd.in/dXBC9yGC #FrenchCreativity #CannesLions2024
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Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon. Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way. I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate. My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates. As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud. Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo #CannesLions2024 #OmnicomCannes #TheDisruptionCompany
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INSIGHT | What’s going on with Britain’s Heartland? 🌍 Saatchi & Saatchi UK, part of Publicis Groupe UK, has uncovered the real emotions and challenges of the UK’s middle class in their latest study. From Antrim to Arnos Grove, they’ve gathered insights that every marketer should know. Want to understand the pulse of the nation? Read the article and download the full report. 🔗 https://lnkd.in/eFvwBych Publicis Groupe UK is a partner of The Marketing Society. #Marketing #ConsumerInsights #UK #SaatchiAndSaatchi #PublicisGroupe
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Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp
Havas has B Corp certification revoked following Shell win
campaignlive.co.uk
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As we navigate the current polycrisis, 73% of us globally wish we could slow down the pace of our lives. The implication for marketers when reaching out to some very overwhelmed people is twofold: 1. Can you avoid the temptation to complicate things? 2. How can you maximise the effectiveness of your outreach while still respecting your audience? Samira Brophy and Adam Sheridan explore how effective creativity requires empathy and fitting in, along with fresh creative experiences and ideas, using Ipsos testing data and Effie data to prove this: https://lnkd.in/etQhGkMi The latest instalment in our #DynamicEffectiveness series with Effie Worldwide features commentary from Andy Nairn, Hamish Cameron and case studies from: 🔍Yorkshire Tea and Lucky Generals 🔍Dell Technologies 🔍McDonald's and Leo Burnett 🔍ITV and adam&eveDDB 🔍Tesco and BBH Global 🔍The Mayor of London and Ogilvy UK
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A great report about the Empathy Gap and How to Bridge it. The article includes case studies from Effie award-winning brands, who are reaping the rewards of baking empathy into their ads. Do have a read whilst drinking your Yorkshire Tea (Other brands are available). #IpsosUK #IpsosBHT
As we navigate the current polycrisis, 73% of us globally wish we could slow down the pace of our lives. The implication for marketers when reaching out to some very overwhelmed people is twofold: 1. Can you avoid the temptation to complicate things? 2. How can you maximise the effectiveness of your outreach while still respecting your audience? Samira Brophy and Adam Sheridan explore how effective creativity requires empathy and fitting in, along with fresh creative experiences and ideas, using Ipsos testing data and Effie data to prove this: https://lnkd.in/etQhGkMi The latest instalment in our #DynamicEffectiveness series with Effie Worldwide features commentary from Andy Nairn, Hamish Cameron and case studies from: 🔍Yorkshire Tea and Lucky Generals 🔍Dell Technologies 🔍McDonald's and Leo Burnett 🔍ITV and adam&eveDDB 🔍Tesco and BBH Global 🔍The Mayor of London and Ogilvy UK
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| Director l FMCG | Commercial | Business Unit l Business Management l Business Developer | Business Marketing | Transformation | Sales | Revenue | Strategic Planning | Ecommerce | Retail | Sustainability | Latin America
Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing
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2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.
For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world. The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50. Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible. BBDO Worldwide #IMPACTBBDO #WARC #BBDO
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🚀✨ Our latest pan-European campaign 'For Those Who Move The World' embodies our unwavering commitment to our European institutional and corporate clients, as well as our leadership position in this dynamic market! More than a campaign, it is in fact a true B2B communication strategy, packed with powerful tactics and a targeted approach: ✦ A cross-media activation across several European countries, including displays in train stations, impactful editorial content, engaging videos, enhanced social media presence, significant media coverage and a strategic partnership with Financial Times. ✦ A unified positioning, accompanied by deliverables and guidelines, allowing each territory to adapt and strengthen the campaign according to its local specifics. ✦ Strong arguments, supported by tangible evidence, showcasing our leadership at the European level. 📢 This campaign, structured around 8 key themes, shows great examples of how we can predict and quickly meet the different needs of businesses and institutions. 👏 I would like to thank all the teams who have contributed to making this campaign a reality. And our agency Publicis Groupe. So dive in and explore the dynamics of 'For Those Who Move The World'! #BNPPforInnovation Agathe Bousquet Charlie Boillot Sébastien Veillé Frederic ANDRIEU Olivier Vella Lorraine Quoirez Odile Le Hénaff Guillaume Lemarchand Caroline Pez-Lefèvre antoine sire Jean-Laurent Bonnafé Thierry Laborde Renaud Dumora Yann Gérardin Rachida Tournier Sébastien Guyader Silvia López Contell Magdalena Calonje Daniel Molinillo Pierre Mathonat Alastair Maclean Yasmina Abouhamad Laurent Broca Sandy SMADJA Claudine. Michaux César Dupuis Alexandre Bonaldi Pierre JASPARD Tiffany Huang Marjorie Esposito Naïma Roger Sylvie Ly Van Manh Loreline Bérard Nicolas d'Anglejan Chatillon Cristi Ros Boutet
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It’s with great excitement we announced that the M&C Saatchi Group South Africa company will be acquiring the shares owned by M&C Saatchi PLC in our Group of Companies, comprising M&C Saatchi Abel, Connect, Levergy, Razor PR, Dalmatian and Black & White. Once completed, not only will this make our companies 100% locally owned, it will uniquely position M&C Saatchi Group South Africa as the biggest independent agency in the country that is still a valued affiliate of a famed global network. Along with being a massive vote of confidence in both the South African economy and the prospects of the Group, this also further accelerates our transformation ownership agenda - which we’ve had since day one - where B-BBEE shareholding value increases by 40% in the new structure. We have always enjoyed and prized our local independence. Full ownership allows us to continue our vital journey of absolute and clear focus on optimal growth solutions for our clients and our people - both in South Africa and on the African continent. Jacques Burger (Group CEO) chatted to Jimmy Moyaha on SAfm Market Update with Moneyweb about this news and his vision for the future: https://lnkd.in/ebgbW5Dw
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Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!
Measuring success in a changing digital landscape
events.nielsen.com
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