U.S. women’s college basketball is seeing a huge boost 📈 in Hispanic viewership. Publishers, dive into Nielsen’s recent Diverse Intelligence Series Report detailing how your platform can grow with the evolving media consumption of Hispanic audiences http://nlsn.co/6048WvEu6
Nielsen
Software Development
New York, NY 1,174,223 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
External link for Nielsen
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- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
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- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Updates
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Simplify campaign performance with Nielsen ONE Outcomes. Nichole Henderson, GM of Campaign Analytics at Nielsen, explains how it provides marketers with a comprehensive view of campaign results across all media. Watch the full conversation to learn more about transforming your analytics here: http://nlsn.co/6044qDIom
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What media do voters trust in #Election2024? Nielsen’s in-depth analysis of news consumption, ad spending, and voter insights offers a roadmap for smart election strategies. Read the full article: http://nlsn.co/6042Wo3FK #NielsenElectionHub #Vote
U.S. elections are won in the media first. How will candidates use their political advertising dollars? | Nielsen
nielsen.com
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Hispanic consumers are becoming a larger part of the sports landscape. 🏀 Understand the power of this audience on a deeper level by downloading Nielsen’s playbook on Hispanic Audiences’ sports and media engagement http://nlsn.co/6047WQ27z
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📻 Radio rules the airwaves! Powered by Nielsen and Edison Research, The Record reveals more than 80% of ad-supported audio time in cars goes to radio. Uncover more intriguing stats and trends in audio consumption today! #TheRecord #RadioListening https://bit.ly/49Uc8tv
The Record: U.S. audio listening trends powered by Nielsen and Edison Research
nielsen.com
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Marketers can fine-tune campaigns in real time with big data insights. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how cross-platform measurement maximizes audience reach. Watch his conversation with Nielsen to learn more about optimizing addressable advertising. View here: http://nlsn.co/6049U52kh
Leveraging big data measurement to advance addressable advertising | Nielsen
nielsen.com
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Our SVP of Advertisers and Agencies, Matthew Devitt, recently spoke at #BISummit about the transformative potential of data clean rooms in enabling actionable planning and measurement for brand marketers. "Nielsen is working with the Annalect team at Omnicom to integrate first-party audience data in order to scale cross-platform advanced audiences solutions across planning, posting/buying, and measurement." Want more audience measurement insights? Check out our insights section: https://bit.ly/3ZTXDEw
Joining us for Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, were industry leaders Joann Wolferman and Matthew Devitt from Nielsen, along with Adam Gitlin from Annalect! In a thought-provoking session moderated by Amazon Web Services (AWS)’ Adam Solomon, our panelists delved into the transformative potential of data clean rooms in enabling actionable planning and measurement for brand marketers. They discussed how these secure environments allow brands to collaborate and analyze data without compromising privacy, empowering marketers to make data-driven decisions with confidence. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Nielsen #Annalect
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Nichole Henderson, GM of Campaign Analytics at Nielsen, discusses how Nielsen ONE Outcomes transforms marketing analytics into more accessible insights for clients, making campaign measurement easier than ever. Discover how to enhance your cross-media measurement strategy. Watch the entire conversation here: http://nlsn.co/6047U5aQT
Understanding full-funnel measurement: From who saw the ad to the outcome | Nielsen
nielsen.com
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Why is big data important? Larry Allen, VP & GM of Addressable Enablement at Comcast, explains in his conversation with Nielsen how big data enables precise audience targeting and real-time optimization, giving marketers the tools to enhance their addressable advertising strategies. Watch the full conversation to learn more here: https://bit.ly/3ZGv6lJ
Leveraging big data measurement to advance addressable advertising
nielsen.com