SCOTLAND | We just wrapped up an inspiring Changemakers Conference in New York, and now we’re passing the baton to Scotland for their FIRST conference! This year’s theme is IMPACT—the core of marketing that drives value not just for brands, but for society as a whole. We’ll dive into how marketers can make a meaningful difference, navigate challenges, and harness their influence across all facets of business. 📅 EVENT DETAILS: Date: Tuesday, October 22 Time: 9 AM - 6 PM Venue: National Museum of Scotland, Edinburgh 🎤 Featured Speakers & Topics Include: - Fergus Mutch (True North): Navigating the Political Landscape - Zoisa North-Bond (Octopus Energy): Maximising Brand Impact through Sustainability - Panel on B Corp Movement: Rationale, Muckle Media - a certified B-Corp, Material, and AlwaysBeContent B-Corp - Kevin Lynch (The Wrong Agency): Doing Business the Wrong Way - Andrew Tindall (System1): Introducing Compound Creativity - Michelle Lavipour (Deliveroo): Delivering Impact: The Deliveroo Story - david mcqueen: The Impact of a Brave Leader - Mark Fawcett and Anna Brocklehurst: Youthquake Impact: How Younger Consumers Will Build or Destroy Your Brand - Jo McLean: GenerAI(tion) and Privacy Join us for a day filled with insights from industry leaders, networking opportunities, and innovative ideas that will empower you to create impactful change. Don’t miss out on this incredible opportunity to connect with the best and brightest in marketing! BOOK NOW - https://lnkd.in/g7ZnJ7ZY Headline Sponsor: JACK RYAN Session Sponsors - Rationale, We Are Futures #MarketingSociety #ChangemakersConference #IMPACT #MarketingLeadership #ChangemakersImpact #Networking
The Marketing Society
Non-profit Organizations
The Marketing Society is a leading global community of progressive marketers.
About us
The Marketing Society is a leading global community of progressive marketers. The Society empowers brave leaders in marketing, by helping them do well in their careers and lives, do good in their businesses and the world and by doing so, feel good by being part of a positive community and help shape an industry of which we can all be proud. We're here for marketers who want to make an impact and make a difference.
- Website
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https://www.marketingsociety.com
External link for The Marketing Society
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1959
- Specialties
- membership, leadership, marketing, digital, scotland, inspiration, networking, and community
Locations
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Primary
167-169 Great Portland Street
Fifth Floor
London, W1W 5PF, GB
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26 Braid road
Edinburgh, EH10 6AD, GB
Employees at The Marketing Society
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Mahesh Murthy
Marketing guy. Venture & Startup Investor. What can I help you build, launch and grow?
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Tamara Littleton
Executive Chair and Founder of Social Element agency, Co-Founder of crisis simulation company Polpeo. Fellow of The Marketing Society, Campaign &…
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Jason Foo
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Tony Holdway
Updates
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INSPIRATION | Can Marketing Save the Planet?: A New Mindset for Doing Business 🎧 In this episode, Jon Miller, author and Partner at Brunswick Group, shares insights on the activist mindset and five key activist leader archetypes. He highlights how anyone, not just the C-suite, can be a leader for people and the planet. Discover how to find activist leaders within organisations and why their role is essential for sustainability and business success. Don’t miss this inspiring conversation—listen to the full episode now! 🎧 https://lnkd.in/eMhxj_fm #SustainableLeadership #ActivistLeader #MarketingForGood #Sustainability Michelle Carvill, Gemma Butler
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MEMBER WELCOME | A warm welcome to The Marketing Society, Jessie Paul, CEO & Founder of Paul Writer! 🌟 Jessie believes in “controlling your variables” to navigate challenges effectively. Jessie views marketing as essential for matching client needs with solutions and has authored two books on the subject. Fun fact: she’s currently working on qualifying as a coach! 👉 Read the full interview with Jessie here! - https://lnkd.in/ef8NpQuH Welcome aboard, Jessie! We’re excited to have you with us! #MarketingSociety #MemberSpotlight #Leadership #Marketing
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INSIGHT | It seems that every study on workplace stress suggests we have a pandemic on our hands. In the UK alone, a 2024 report claimed 60% of adults feel stressed five or more days each month! Those are big numbers! For many of us, stress is common enemy number one, often getting in the way of our quest for success. However, to be fair, stress often gets bad press that isn't always deserved. This insightful article is authored by Member Mark Simmonds, management trainer and author of Beat Stress at Work, shedding light on the complexities of stress in the workplace. Read the full article - https://lnkd.in/eN8Fvmne If you want access to articles like this and many others, consider joining our community! Our curated content library is made by members for members, offering valuable insights and resources tailored to your needs. 🔗 Find out more about membership here: https://lnkd.in/eKqrTtXi #StressManagement #Eustress #ProfessionalDevelopment #MarketingSociet
How to stop good stress from turning bad ...or ugly
marketingsociety.com
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PERSPECTIVES | Impact Lens: What Shaped Our Thinking 🌟 In today's fast-paced marketing world, the insights shared by our members highlight the importance of creating campaigns that truly connect with people. As we prepare for our annual conference centred around the pivotal theme of impact, we asked our members for their advice on what it means to create campaigns that not only succeed but also leave a lasting impression Thank you for your valuable contributions, Sylvia Assumpcao, Kevin Chesters, Mike Fairburn 🇦🇪🇬🇧🇵🇱, Ananda Shakespeare, Richard Boon, and Jaki Ellenby. Read what shapes their thinking - https://lnkd.in/eexvW_-D Let’s continue to make an impact together! #MarketingImpact
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INSIGHT | In this episode of The Whole Marketer podcast, Abigail Dixon FCIM/ICF speaks with Lauren Spearman, a seasoned marketing professional and freelance Brand Consultant. They explore the importance of looking beyond job titles to find roles that align with your strengths and values. Lauren shares her insights on hiring practices, salary transparency, and navigating career highs and lows. Curious about what makes a role truly ideal? Listen to the full episode now! https://lnkd.in/eefnMzrs #TheWholeMarketer #CareerDevelopment #JobSearch
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman
https://www.captivate.fm
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IMPACT | Impact has touched down in New York City! On Thursday, we held the first of our six conferences in New York, and what an amazing session it was as part of Advertising Week New York! Impact is at the heart of marketing—shaping organisations, driving societal change, and creating meaningful connections. In this series, we will explore valuable insights from our members on the advice they would give to marketers looking to create campaigns that not only succeed but also leave a lasting impact. #Impact
Impact | Series 4
The Marketing Society on LinkedIn
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INSIGHT | Enrage or Engage: Navigating the Paradox of Digital Advertising In a world where 74% of internet users feel overwhelmed by online ads, finding the balance between engagement and irritation is more crucial than ever. Frank Cheng, Senior Business Director at Crimtan , explores this vital topic in his latest article. He highlights that while digital advertising offers incredible opportunities for brands, it also presents significant challenges. From the complexities of AdTech to the delicate balance between personalisation and privacy, marketers must navigate a landscape that can either enrich or frustrate consumer experiences. Frank encourages us to think critically about our advertising strategies and emphasises the importance of aligning marketing efforts with broader business goals. By fostering genuine connections and respecting consumer preferences, we can transform digital advertising into a space where audiences feel valued rather than overwhelmed. 👉 Read the full article - https://lnkd.in/eFnjhyJB #DigitalAdvertising #MarketingStrategy #ConsumerEngagement
Enrage or Engage: Navigating the Paradox of Digital Advertising
marketingsociety.com
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NEW YORK | A billboard in Times Square 🌟 The Marketing Society has long enjoyed a partnership with Advertising Week in Europe and New York. We are delighted to be in New York celebrating 20 years of Advertising Week with the great team there - huge congratulations Matt Scheckner, Ruth Mortimer, Lance Pillersdorf and Louise DiIulio and all at Advertising Week. Sophie Devonshire⚡️and Brynie B McBurney were delighted to join the advertising week for a very special experience on Wednesday - ringing the bell to open Nasdaq. A great symbol of the role of marketing and advertising in business - and a fun experience. And it was great to see Sophie and Brynie live on TV and on a billboard in Times Square! #marketing #leadership #community -----Know a change leader in marketing in New York? Want to hear more about what's happening in the US? Get in touch - https://lnkd.in/eKqrTtXi
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INSIGHTS | Member of The Marketing Society Rohan Lightfoot recently attended the All That Matters conference in Singapore, where he gathered valuable insights from a diverse range of topics, including AI, marketing, and entertainment. Here are his top five takeaways for marketers: - Nurture “superfans”: This $4.5 billion economy is key for brands - AI is indifferent: Understanding AI’s role is crucial - WFA Reflections: Simplify communication and adopt a CEO mindset - Long-term partnerships: Deep relationships enhance brand experiences - Informed innovation: Engage authentically with fan culture “Content isn’t king. In a world with so much white noise, cut through is king”. - Kweku Mandela For more insights, read the full event review - https://lnkd.in/eRJzYjdE #AllThatMatters #Marketing #AI #Innovation
All That Matters 2024
marketingsociety.com