Sandals Resorts International has announced the selection of Leo Burnett as the new creative agency of record supporting the Sandals and Beaches brands. Blending the heart of the Caribbean with the power of creativity, the agency will lead creative strategy and execution for the brand’s portfolio of Caribbean resorts. “As companies with similar values, the chemistry between Leo Burnett and Sandals Resorts was immediate. But the more you get to know the Sandals and Beaches brands, the more you fall in love with them,” said Britt Nolan, President and Chief Creative Officer of Leo Burnett. “There’s so much more to their story than people know. It’s a huge honor to steward such beloved brands and we’re super excited to help write their next chapter and show the world more.” https://lnkd.in/gUB4Q2nd
About us
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
- Website
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http://www.leoburnett.com
External link for Leo Burnett
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Public Company
- Specialties
- advertising, marketing, and branding
Locations
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Primary
35 W. Wacker Dr.
Chicago, Illinois 60601, US
Employees at Leo Burnett
Updates
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As a champion for DEI, Catherine Navarro-Harkin, SVP, Strategy Director at Leo Burnett Chicago, has dedicated herself to creating spaces for people to bring their unique voices and perspectives to the table. Joining 29 other inspiring advertising leaders in exemplifying what it means to #RiseUpReachBack, today we celebrate Cat on being named a 2024 ADCOLOR Leader! ADCOLOR Leaders is a program supporting historically excluded professionals in creative industries as they rise to executive roles. Congratulations, Cat! 👏 View the Leaders: https://lnkd.in/epTQrajB ADCOLOR Conference and Awards #ADCOLORLeaders #ADCOLOR2024 #OffMute
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For 5 years, Leo Burnett and Arc Worldwide have partnered to provide graduating Chicago State University students, the next generation of creatives, a pathway into the advertising industry through mentorship, scholarships and career pathing. This year, we took it a step further by giving students real-world experience. For the first time, they worked directly with major brands, experiencing agency life firsthand - collaborating, strategizing, and presenting their ideas to industry leaders. Learn more about the program, how it has evolved, and how you can support: https://lnkd.in/ga6qU6aw
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Embodying the bravery and fearlessness of a true Burnetter, we’re proud to celebrate senior strategist, Shannon Haley for being named to ADWEEK’s inaugural class of Agency All-stars! Recognized as a Rising Star, Shannon’s one-size-does not-fit all approach in planning has led to successful campaigns for Miller Lite and Special K. 🏆 https://lnkd.in/eZT3hH9b
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Congratulations to Alissa Coronna, EVP, Head of Data Intelligence at Leo Burnett Chicago for being named to the 2024 Effie Global Best of the Best Jury. Global Best of the Best brings together the most outstanding and effective campaigns that have won top honors in their respective national or regional Effie competitions. Read more: https://lnkd.in/d_QU8cD2 Effie Worldwide | #creativeagency #advertisingagency
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We all know how quickly a simple conversation can turn into a heated debate. But what if you could defuse that tension with a little bit of fun? New Oreo “Gibberish” campaign by Leo Burnett India is a playful reminder that even in the middle of a parent-child disagreement, a simple twist, lick, and dunk can break the tension. “Oreo has always been about bringing families together with play and lighthearted fun. Our campaign shows parents that even when things get tough, a little playfulness can go a long way. So, the next time you and your kid are locked in a battle of wills, grab an Oreo, forget the words, and start speaking gibberish!” - Rajdeepak Das, Chief Creative Officer at Leo Burnett India. 🎥 View the film: https://lnkd.in/gNDFEcts afaqs! | #creativeagency #creativecampaign
Oreo’s latest campaign showcases parent-child negotiations with an Oreo twist
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“We seek to recreate the magic of cult brands. Fandoms and cults share the building blocks: iconography, lexicon, creed, a charismatic leader wearing sparkly Louboutin boots.” - Katelyn Saks, Vice President, Strategy Director. In a recent article from LBBonline - Little Black Book, author Zoe Antonov interviews strategists across the industry to see what marketers can learn from fandom culture. Our very own Katelyn Saks shared some insights she’s learned as a self-proclaimed Swiftie and how being part of that community has impacted her personally and professionally. Read more: https://lnkd.in/e-WmsA_u #creativecampaigns #creativeagency #strategicmarketing
Adland Takes Notes from Swifties and Other Superfans | LBBOnline
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As part of Miller Lite’s revival of their iconic “Great Taste, Less Filling” platform, Molson Coors Beverage Company and Leo Burnett have launched a new ad inspired by the Summer Games featuring two-time gold medalist and soccer legend, Mia Hamm. https://lnkd.in/gpUANjZA #creativecampaign #creativeagency
Miller Lite Scores with Mia Hamm | News | Leo Burnett
leoburnett.com
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Congratulations to Leo Burnett’s global offices for earning a spot on Campaign Brief's “The Work” list with over 60 Acceptances! "The Work" is an annual showcase highlighting the best creative advertising work from the Asia-Pacific region. This year, 234 agencies and production companies entered. Leo Burnett Australia led the charge with 21, Leo Burnett Manila with 17, Leo Burnett Malaysia with 11, The Leo Burnett Group Thailand with 8 and Leo Burnett Vietnam with 5. View the work: 🔗 Australia: https://lnkd.in/g6Xg_WHz 🔗 Manila: https://lnkd.in/gvAY4U6f
THE WORK 2024 HOT LIST #8: LEO BURNETT
https://campaignbrief.com
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Leo Burnett Manila and McDonald's Philippines have enlisted Filipino pop sensation, SB19, to launch a juicer and crispier version of the viral Chicken McDo sandwich. The group has declared “Atin ‘to!” (“This is ours”) in new campaign which features a music video centered around the global collaboration and Filipino pride. Read more: https://lnkd.in/gNEYUu5a adobo magazine | #creativeagency #creativecampaign
SB19 can't stop singing about the new Chicken McDo – adobo Magazine
https://www.adobomagazine.com