Thanks to everyone who made this week’s #EffieAcademy Bootcamp a great one! We’re still taking in the insights and inspiration from our incredible speakers, who gave masterclasses in marketing effectiveness - Joy A., Jeff McCrory, Samira Ansari, Enshalla Anderson, Lisa Giacosa, and Dr. Marcus Collins. Our facilitators, Hayley Spurling and Gary Fox-Robertson (gfr), guided the cohort through the #effies curriculum. And E.L.F. BEAUTY & OBERLAND briefed an exciting brand challenge for the cohort to tackle throughout the week, culminating in participants pitching to our final panel, E.L.F.’s Melinda Fried, Oberland’s Kate Charles, and #effies Monica Hare. Thank you all for offering your time, expertise, and leadership — and to Havas for hosting us at your offices! Wishing participants all the best as they move into the final phase of the Bootcamp, a workplace project, supported by 1-1 industry mentorship, to earn their Effie Marketing Effectiveness Certificate. Learn more about the Effie Bootcamp here: https://bit.ly/3XbNQIb
Effie Worldwide
Advertising Services
New York, NY 20,017 followers
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally.
About us
Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes, and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.
- Website
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http://www.effie.org/
External link for Effie Worldwide
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1968
- Specialties
- marketing, advertising, communications, media, ROI, branding, creative, digital, awards, engagement, conferences, and professional development
Locations
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Primary
New York, NY 10016, US
Employees at Effie Worldwide
Updates
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Excited to be hosting Global Multi-Region #effies judging in Santiago, Chile this week. Big thanks to Tiago Santos, Juan Staudt, Maricela Pastene, Patricia Merino, María José Ampuero Karelovic, Alma Jordán, Raimundo Undurraga, Feli Rojas, and María Beatriz Parodi for a productive day of lively and thoughtful discussion about this year’s entries. Also, thank you to our partners VML, Chilevision, and Pluto TV for making this day one to remember 👏
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We asked Atiyya Karodia, Strategy Director at AKQA and 2024 Effie Awards South Africa judge, to share her best advice #InOneSentence for promoting #effective collaboration. Read the rest of her interview here: https://bit.ly/3ZRI28z #effies
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Global Best of the Best Grand #effies judging continues in Santiago, Chile today! Thank you to Sumara Osório, Paulina Soto Dagnino, Daniel Felipe De Castro Pérez, Jose Antonio Varas, Patricio Cerda Luengo, Pablo Sommer, Sebastian Ureta Kroneberg, and Javier Quintero for spending the day with us and bringing your expertise to the jury - it truly was a great session. Additional thanks to our partners VML, Chilevision, & Pluto TV for making the day so special 👏 And a special shout out to #effies Allison Knapp Womack, Lauren Eberhardt, and Valora/Effie’s Diego Hermosilla for bringing everyone together.
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Meet The Speaker 🤝: Dr. Marcus Collins Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former Chief Strategy Officer at Wieden + Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book available in both hardcover and paperback, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He will be speaking at our #EffieBootcamp next week. Don’t miss out on this opportunity to learn from one of the best - enroll now https://bit.ly/3XbNQIb #effies #EffieAcademy
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Neal Davies, Chairman of TBWA\Ireland & 2024 Global Multi-Region #effies judge, shares his top tip for fostering effective agency-client relationships, #InOneSentence. Read his interview here: https://bit.ly/4dpiMcU
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Fresh off his appearance at #Brandweek, we’re excited to have Mark Ritson at the #effies offices today, with Evidenza's Jon Lombardo & Peter Weinberg, for a conversation about the current state of ad effectiveness and whether American marketers really are “behind.”
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Global Multi-Region #effies judging continues in NYC! Thank you to Paula Vampre, Marie-Agnès Daumas, Ian Mackenzie, Elizabeth Paul, Maria Battaglia, Sam Chernoff, Angella Tapé, and Melle Hock for spending the day with us, and for your thoughtful review and discussion of this year’s entries 👏
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Alex Muller (he/him), SVP, Head of Data-Driven Marketing at SOLVE(D) | An IPG Health Company, and a Global Grand judge for the 2024 Global Best of the Best #effies, shares his top tip for achieving marketing effectiveness. For more from Alex, visit https://bit.ly/4gQ6zRB #InOneSentence
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We’re excited to be partnering with Fergus O'Carroll to feature a series of #effies winners on the On Strategy Showcase. In this week’s episode, Kellanova’s Jenny Lindquist and Weber Shandwick’s Matthew Clay give us a closer look into how they helped Gen Z lean into their #GrandmaEra with 2024 Gold #effieUS award-winning “Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just Flavor.” Check it out here: https://bit.ly/3zsz4no