Consumer Trends: Using AI and Multigenerational Households in the US 🎙️ Vastly different topics are explored in this laser-focus on current consumer trends in America right now 🤖👭 This is the second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet, and Luke Roberts, Strategy Director at Alma Miami, about the impact of AI on shopper experience and the rise of multigenerational households. Luke believes every piece of #AI code intended for consumers "must be written with data privacy in mind". Are we ready for that? Let us know your thoughts in the comments. They matter ✍️ Spotify 👉 https://loom.ly/4319x8I Apple 👉 https://loom.ly/sEpRP1k #Podcast #US #Multigenerational #BoldMindsBoldMoves
WARC
Advertising Services
London, Greater London 45,947 followers
WARC helps ambitious marketers make bold moves.
About us
WARC provides the latest evidence, expertise and guidance to make marketers more effective. Our clients include the world's largest advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
-
http://www.warc.com
External link for WARC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Public Company
- Specialties
- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
Locations
-
Primary
33 Kingsway, Holborn
London, Greater London WC2B 6UF, GB
-
6 Shenton Way
Central Business District, SG
-
2233 Wisconsin Ave NW
Suite 535
Washington, Washington DC 20007, US
Employees at WARC
Updates
-
What an inspiring evening we had last Thursday at Meta HQ in Singapore 😍 At the WARC, LIONS, and The Marketing Society event, powered by Meta, we explored the power of creativity and its impact on today’s marketing landscape. The event kicked off with a warm welcome from Wendy Walker and Ed Pank, followed by an insightful presentation from Rica Facundo on key takeaways from Cannes Lions 2024, focusing on leveraging creativity for real impact. A dynamic fireside chat between Delbert Ty and Ashik Ashokan provided fresh perspectives on blending creativity with business strategy. Carlos Palacios then captivated us with his deep dive into how AI revolutionises marketing. The evening continued with a spirited debate on whether APAC marketers should prioritise emotion in creative strategies, led by Liza Marie Lorenzo and Aditi Anand. Finally, Paul Coxhill wrapped up the event with a brilliant summary and key takeaways. A heartfelt thank you to all our speakers, attendees, and our partners for making this event a success. Stay tuned for our next post-Cannes APAC event on 24 September in Mumbai, India! #WARC #MakeItWARC #APAC #events #CannesLions2024
-
-
-
-
-
+3
-
-
🇮🇳 India’s digital landscape is changing fast, and it’s exciting to see. Streaming is revolutionising how the Indian market consumes #content, reshaping habits, and opening up new opportunities for brands. In our latest Spotlight India, we explore how these shifts impact marketing strategies and audience engagement. Learn from industry leaders like Soumya Mukherjee at Hoichoi, Amandeep Singh Kochar and Sanat Sinha at VML, Saurabh Kanwar at ATKT.in, and Navin Kathuria at Mudramax. Read the introduction here 👉 https://loom.ly/xd0q-VM Dive into the whole series here 👉 https://loom.ly/KUoxXIE #WARC #BoldMindsBoldMoves #India #Strategy #Streaming
-
-
The WARC Awards, in association with LIONS, are back to showcase marketing strategies with impact. Are you a bold mind making bold moves? Enter now for: Global recognition: Enter once to compete against the best in your region and be in with a shot at the Global Grand Prix championship Proven excellence: Our judging process is based on the Creative Effectiveness Ladder, ensuring a consistent, rigorous evaluation of your work, wherever you are 🌍 Increased visibility: Join the illustrious line-up of WARC contributors. *ALL* quality entries are published in our library of industry-leading case studies For more information, download the entry pack now 👉 https://lnkd.in/e2488hzE Enter by 16 October to get the early-bird fee: €555 🙌 Final deadline 11 December. #BoldMindsBoldMoves #BoldMindsClub #Awards #Effectiveness #Impact #Rankings Ascential
-
Take Gabriella Herrera Fonseca up on her offer to chat about James Hurman's course before the next cohort begins 🤗 The following Master of Advertising Effectiveness online learning programme starts on September 16th. Register your interest here 👉 https://loom.ly/cT8DJmE #WARC #BoldMindsBoldMoves #LIONSLearning #CourseSpecific #MarketingEffectiveness
I am a passionate brand builder | Driving marketing effectiveness through the organization | Senior Brand Content Manager | Head of Communication at Purina Women Leaders Group
One of my goals for #2024 is to deepen my knowledge. I remember asking this community many months ago for recommendations on which program to take and I want to thank you all for having dedicated the time to answer to my poll. After a lot of thinking and guidance from Ricardo Prieto-Ortiz and Simone Gravante, I enrolled myself in the WARC Master of Advertising with James Hurman. Today, I am proud to say that I have finished and passed the exam with distinction :) and that I am confident to have added more tools to my expertise to help deliver the creative and media ambition of Nestlé forward. It requires putting in hours behind the readings and modules and going the extra mile on those days when you may feel tired. However, the reward and feeling of accomplishment make it totally worth it. Feel free to contact me if you would like to know more about my experience and if this program could be a good fit for your career. Finally, I'd like to share the last message from James during our last catch-up with him. You can watch it here: https://lnkd.in/dCN6KzY3 It's a wonderful Cannes-winning campaign that reminds us that being bold is more than OK. #knowledge #accomplishment #goal
-
-
You've all been asking for it (probably), so here you go, our brilliant Ed Pank featuring The Sydney Harbor Bridge 😍 Ed (SVP, WARC Advisory) and some of the WARC team took their debrief of the Creative Impact track (co-curated by WARC and Cannes Lions) to #Sydney and #Melbourne. Many of you will be aware of the System1 and eatbigfish research, in which a video of cows eating grass outperformed 50% of the world’s advertising on their star rating system, which measures 'emotional resonance' and is linked to driving business impact. Well, WARC Advisory is here to help you beat cows. Anytime, anywhere 🐮 ❌ So stop wasting your business dollars on dull advertising and get in touch now 👉 https://lnkd.in/emU6bPFC #Advisory #APAC #BoldMindsBoldMoves #Mooves
-
"Do you want, like, a slow death?" WARC’s Ann Marie Kerwin talks to Ana Andjelic, former Chief of Brand for Espirit, and Suzanne Powers, founder of PowersCreativity, about the story of the Nike brand and the role of brand building versus performance marketing. Do you agree with Ana? No risk, no reward? Spotify 👉 https://loom.ly/kozn74Q Apple 👉 https://loom.ly/Yc6gcpk For more on this, WARC's Sam Peña-Taylor penned a piece about the Nike situation and why marketing expertise matters 👉 https://loom.ly/yjCvD9s #Nike #Podcast #PerformanceMarketing
-
We recently wrapped up our post-Cannes APAC events in Melbourne and Sydney, where we delved into the key insights from the Creative Impact track at Cannes Lions 2024. The focus was on how Australian marketers can boost their effectiveness in today's challenging economic landscape. During the event, Kantar unveiled its latest state-of-the-industry report on marketing effectiveness in Australia, highlighting critical gaps preventing Australian brands from being more effective. Click here to learn more 👉 https://loom.ly/UpqgquU A huge thank you to Insights by Kantar for their collaboration and to our esteemed panellists and speakers —Ben O., Bronwyn Hooton, Kate Young - MAMI CPM, Maddie Jahnke, Michiel Tops, and Mark Kennedy—for sharing their invaluable insights. We’re also grateful to everyone who came along ✨ Don't miss out on our next post-Cannes APAC event in Singapore this Thursday—another session you won't want to miss. Find out more about the event here 👉 https://loom.ly/Qdtb_98 #WARC #MakeItWARC #APAC #canneslions2024 #events
-
-
“So we’ve gone being overly reliant on paid search, to having a really healthy mix of channels.” That’s our last video with Joe McCambley from Saatva. Watch now to learn how simple language changes, lead by our team at WARC Advisory, can have a huge impact on an organization. What if you could work with us to create a bespoke learning program tailored to support your ongoing training needs, just like Joe? For any queries, get in touch for pricing options. We can’t wait to help your business thrive 👉 https://loom.ly/HUpXzCc
-
Here are some of the advantages of using Customer Promises in your brand campaigns: ⭐ Customer Promise campaigns are shown to deliver a brand-building and commercial advantage over non-Customer Promise campaigns, irrespective of budget, number of channels or duration ⭐ Making a Promise to the Customer increases the likelihood of campaigns delivering long-term brand and sales growth ⭐ Customer Promise campaigns were seen to be a key differentiator for scale-up brands or businesses with limited marketing resources Pretty amazing, right? To explore these findings, our latest report with The B2B Institute at LinkedIn, provides actionable insights and advice to B2B brands interested interested in winning with a compelling Customer Promise. Read everything thing you need to know in our report, here 👉 https://loom.ly/Xg45h7Y #MakeitWARC #WARCAdvisory
-