Ipsos UK’s Post

It all starts with people! At Ipsos we're thrilled to unveil the newly revamped iShopFor Ipsos website—designed with you in mind. Whether you're a shopper exploring new opportunities or a client looking for insights, your journey matters to us. As MSPA Europe/Africa UK Elite Status members, our leadership in the Mystery Shopping industry speaks for itself, but what truly sets us apart is our commitment to you, our most valuable asset—our mystery shoppers and clients. Curious about what Mystery Shopping is all about? Head to our sleek new site, packed with resources, insider tips, and real client testimonials. Whether you're just starting your shopper journey or are ready to join our panel of experts, our redesigned platform offers a seamless and engaging user experience. Explore industries, learn how to sign up as a Mystery Shopper, and discover how you can succeed with us. We've made it easier than ever to find everything you need with optimised navigation and a fresh modern look! We value your thoughts! Visit our site (link in comments), dive into the world of Mystery Shopping, and share your feedback—we’re all ears and eager to keep improving! #MysteryShopping #UserExperience

Marketing campaigns that challenge the status quo and address divisions through inclusivity and representation can create significant advantages for their brand. Richard Huntington, Chief Strategy Officer for Saatchi & Saatchi, emphasises the importance of cohesion in advertising, noting that although it's not mandatory, no business can prosper in a fragmented and divided society. He shares his insights on brands that have excelled in this area, from EE to John Lewis, and how they can serve as powerful cultural unifiers. Continue reading Richard’s perspective here…https://ow.ly/yKc650Tu44Z #advertisingeffectiveness #creativeexcellence

Today marks World Mental Health Day.   Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.   Between April and July 2024, women accounted for more than 8 in every 10 minutes spent on mental health & wellbeing sites and apps.   While the disparity between men and women is slightly smaller among younger internet users - with women accounting for 75% of time spent among 18-34s compared to 92% for over 55s - the gap is still large across all age groups.   We'll be exploring more differences in how men and women engage with health and mental health content online, amongst other topics, in our webinar 'Exploring Digital: The Women in our Data' today at 3pm, presented by Matt Patchett and Samira Brophy.   You can sign up at the link below: https://lnkd.in/ePWX8--Q #Webinar #Ipsosiris #Event #Gender #MentalHealth #WorldMentalHealthDay

💚 Ipsos Global Trends - Conscientious Health 🧠 Our second trend Conscientious Health, highlights a shift in UK attitudes towards well-being. A staggering 77% of Brits now agree that they need to do more to look after their mental health - an increase from 68% in 2019 and 69% in 2022. So what's driving this change? • The pandemic's lasting impact: COVID-19 brought mental health issues to the forefront, highlighting the importance of self-care. • Increased awareness: social media and conversations around mental health have helped destigmatise the topic. • Focus on holistic well-being: people are recognising that physical and mental health are interconnected. What does this mean for the UK? •Prioritise employee well-being: offer mental health support programs, flexible work arrangements, and a supportive company culture. • Align with consumer values: brands that prioritise mental health can build stronger connections with UK consumers. •Create products and services that support well-being: consider incorporating mental health features or benefits into your offerings. Want to learn more? Explore the full Ipsos Global Trends report: https://ow.ly/14tX50TGXoI #IpsosGlobalTrends #Marketresearch

🎮🇪🇺 - At a recent event, Video Games Europe unveiled their 2024-2029 Manifesto. Our gaming experts, Eduardo Mena and Nigel James presented key data from our GameTrack study. Key takeaways: • The European video game market is a powerhouse, valued at €25.7 billion and employing 114,000 skilled workers • The video game industry plays a vital role in society - 53% of Europeans enjoy playing video games, including 46.7% of women and girls - with an average player age of 32 With data from our GameTrack study the Manifesto outlines key actions for the EU: 1. How to make Europe a gaming hub 2. Continue self-regulation 3. Invest in talent and develop the skills of tomorrow's gaming workforce 4. Foster innovation, support creativity and technological advancements Download the 'Video Games 2023' pamphlet for more key facts and recommendations: https://ow.ly/lEYJ50TG2Yn #VideoGames #VideoGamesEurope #VideoGamesManifesto #Gaming #marketresearch

🚀 Ipsos Global Trends - The Power of Trust In today's dynamic marketplace, trust remains a cornerstone for #UK consumers when choosing new products. An impressive 83% agree that they're more likely to trust a new product if it’s made by a brand they already know. An increase from 66% in 2013 that shows the importance of brand familiarity in purchasing decisions. UK shoppers are becoming more discerning, valuing quality and reliability over novelty. Reinforcing the trust that consumers place in well-known brands amidst a plethora of choice. For businesses aiming to capture trust, investing in building and maintaining strong brand recognition is more important than ever. Intrigued by this trend? Dive deeper with our video and the #IpsosGlobalTrends report: https://ow.ly/K6kV50TC4Le

Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year. UKOM endorsed data from Ipsos iris shows that Reddit, Inc. users have increased from 17.3 million in August 2023 to 27.7m in August 2024. One of the drivers suggested behind the growth has been changes to Google's algorithm, leading to greater prominence in search results. This is reflected in its growth by platform: while app users are up 17% year on year, visitors from browsers have increased by 74% over the same period. The changes mean that users aged over 55+ have seen the fastest growth over the last 13 months (+129%) followed by those aged 45-54 (+79%). #Reddit #SocialMedia #AudienceMeasurement #Media #Google #Ipsosiris

The latest edition in the Ipsos x Effie UK ‘Dynamic Effectiveness’ series examines the positive impact of representation and genuine active inclusion in marketing efforts. Brands that effectively address and heal divisions will enable individuals from diverse backgrounds, abilities and perspectives to feel recognised and part of mainstream society. This approach not only offers immediate commercial gains but also ensures the brand's long-term protection and sustainability. To illustrate this, we highlight some award-winning industry examples from the likes of Boots, HSBC, Vanish and Ikea, showcasing how inclusive advertising can drive effectiveness. Discover more by reading the full ‘Healing the Divide’ article here… https://ow.ly/nlg850Tu3zG #advertisingeffectiveness #creativeexcellence

Kerri O'Neill, alongside Richie Jones and Joe Marshall (Board Sponsors for our networks), co-hosted two inspiring ‘Fireside chats’ bringing together co-chairs from our 10 Employee Networks. We were delighted to see that 40% of attendees are already actively involved in our Networks, and an encouraging 26% were eager to learn more or join a Network!   Our amazing Network chairs shared their personal experiences and the positive changes their Networks have driven such as helping employees navigate the complexities of caregiving, the extension of our working from abroad policy and practical guidance for managers on neurodiversity. A few highlights from the conversation included:   ➕ Ensuring we have visibility and create safe spaces where everyone can bring their whole selves to work. ➕ The importance of active allyship in advocating for employees, even when they aren’t in the room. ➕ Encouraging gender and ethnicity pay gap discussions across the business. ➕ The importance of collaborating with other networks to educate and raise awareness on intersectionality ➕ The power of storytelling and the unique connections formed through shared experiences.   A huge thanks to Caroline Paskell (Disability and Long-term Health Conditions), James Oates (Gender Balance), John Higgins (Parents) , Lore Bizgan (International Employees), Romane Donat (Neurodiversity), Chris Hutchings (Pride), Eva Oller (Carers), Eleanor Thornton-Firkin (Fertility) and Reuben Balfour (Race, Ethnicity And Cultural Heritage (REACH)) for sharing your stories and made this session such a success.   #IpsosNetworks #DiversityAndInclusion #NationalInclusionWeek #BelongAtIpsos #FestivalofInclusion #Curiosity

🌟 As part of our #InclusionMattersToMe campaign, we’re excited to share the reflections of our Neurodiversity Network Co-Chair Romane Donat on why inclusion is so important at Ipsos. 🌟   "Inclusion matters to me because it helps us show better empathy, making colleagues happier at work, retaining talent, providing a healthier and safer environment. And this shows that Ipsos cares and values us. But most importantly, it enables us to tap into the unique skillsets and experiences of our colleagues. By understanding the unique strengths & challenges of all brains, we build a smarter and more efficient task force. In a nutshell, it is being nice but also good for business. Being a co-chair of the neurodiversity network is an honour and I cannot wait to carry on helping to shift perceptions and the narrative around neurodiversity to let everyone's superpowers shine!"   At Ipsos, we believe that building trust, fostering inclusivity, and engaging with people are at the heart of our strong culture. Through our series of events and activities, we hope to inspire, demonstrate that impact matters, and further feelings of inclusion.   Join us in celebrating diversity and fostering an inclusive environment. Share your stories with #InclusionMattersToMe.   #BelongAtIpsos #Neurodiversity #EmpathyAtWork #NationalInclusionWeek