Today in LBBonline - Little Black Book: Lee Maicon, our chief strategy officer, talks about drawing inspiration from “both the leaps we’ve made and the gaps that remain” when it comes to inclusive representation in the industry. Thank you for the opportunity, LBB and ALTERED.LA!
About us
Founded in 2000, the community is a global creative agency driven by culture, curiosity, and, as our name indicates, community. With a global workforce that includes 30+ nationalities, and a global presence, including offices in Miami, Buenos Aires, Mexico City, New York, and San Francisco, the community understands the increasingly diverse and dynamic world we live in. The agency’s mission is to build community, for brands, with the right ideas.
- Website
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http://www.thecommunityagency.com
External link for the community
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Miami, Florida
- Type
- Partnership
- Specialties
- Advertising, Marketing, Integrated Strategic Planning, Creative, Digital/ Interactive, Design, and Keeping Brands Interesting
Locations
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Primary
6400 Biscayne Blvd
Miami, Florida 33138, US
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6400 Biscayne Blvd
Miami, Florida 33138, US
Employees at the community
Updates
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"Sport has always been a model for what’s happening in the broader world around it. And I think right now is no exception. We see a whole new mainstream shaping culture and soccer and the role that latinos and others are playing is super exciting." — Lee Maicon, CSO, the community Thank you, ADWEEK, Luz Corona, MPS, Rebecca Stewart, and Sara Garibaldi (Romero) for the conversation.
54% of soccer fans are under the age of 45! So, does that mean that brands looking to leverage the Messi effect need to rethink their marketing strategies? Tune in to the newest episode of Yeah, That’s Probably an Ad to find out from Sara Garibaldi (Romero) and Lee Maicon! Listen now 👇 Apple Podcasts: https://bit.ly/3S8b4Me Spotify: https://bit.ly/3WjLkz4
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"We’ve built tools at the community that help us understand people in all their complexity, beyond the traditional hyphens of multicultural marketing’s past. And we can use that understanding to create complex stories that surprise consumers.”— Chief Strategy Officer Lee Maicon in Communication Arts Thank you, Communication Arts!
The Wheels of Innovation | Communication Arts
commarts.com
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From best friends in 1995 to creative partners today, Gabriel Gama and Guilherme Grossi Grossi have always been stars in our eyes ⭐ Thank you, ADWEEK for including the G’s in the 2024 Creative 100 list! They are two of the very best and we’re beyond proud and grateful to work with them everyday. Congrats, Gabe and Guile!
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Introducing our latest campaign with Perfect Snacks, The Perfect Impostor: a Perfect Bar dupe that’s actually a GPS-like device, created to lead real consumers to the fridge aisle, where Perfect Bar lives. Fridge is our favorite F-word. What’s yours?
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Did you know that coin tosses are still used in many states to resolve electoral ties? With the flip of a coin, we’re leaving the decision on important topics up to chance. Enter Electoral Coins, our latest campaign created together with IssueVoter. Electoral Coins is a commemorative, limited-edition coin collection that shines a light on an antiquated method that should be corrected; and, most importantly, aims to prove that every single vote matters. Learn more at electoralcoins.com.
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[Content Warning: Domestic Violence] 16 years ago, La Casa del Encuentro carried out the first report on femicides in Argentina. Since then, the data has revealed that more than half of the cases are committed by partners or ex-partners of the victims. Together with La Casa del Encuentro, a non-profit in Argentina, we created a display of deadly bouquets for Valentine’s Day to show that not everything that looks like love is love. Each bouquet was inspired by a victim and their cause of death, and led visitors to learn about the hidden signs of violence that aren’t always seen at first glance. To learn more about the signs and La Casa del Encuentro, visit: https://lnkd.in/gP6pCSmQ
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Congratulations to our CEO, Luis Montero, and the rest of the 4A's new board members! Thank you, 4A's and Marla Kaplowitz!
We are thrilled to welcome our new Board Chair Abbey Klaassen, CEO, Dentsu Creative, U.S. and new members of the board: - Greg Andersen, CEO, Bailey Lauerman - Chris Boothe, Chief Operating Officer of Publicis Groupe Marketing Services, U.S. - Luis Montero, CEO, the community - Erin Riley, CEO, TBWA\Chiat\Day, U.S. - Paul Woolmington, Founding CEO, Canvas Worldwide A huge congratulations and thank you to the following members on their transitions to new roles within the board: - Sharon Napier, Executive Chair & Founder, Partners + Napier: Immediate Past Chair - Christine Fruechte CEO, Colle McVoy: Vice Chair - Andrew Graff, CEO, Allen & Gerritsen: Secretary/Treasurer And congrats to our re-elected directors: - Vita M. Harris, Chief Strategy Officer at FCB Global: Vice Chair - Jeff King (BarkleyOKRP) | Angela Tenuta(EVERSANA INTOUCH) (Central Region) - David Angelo (David&Goliath) | Daisy Exposito (d exposito & Partners) (Eastern Region) - Kyle Allen (9thWonder Agency) | Shari Day ( bohan Advertising ) | Michelle Headley (Alma) (Southern Region) - John Gallegos (UNITED COLLECTIVE) | Aaron Walton (Walton Isaacson) | Karen Bloore Hunt (Horizon Media) (Western Region) Our thanks to Barry Wacksman, Chairman and Co-Founder, Proto for his contributions as Immediate Past Chair. "This diverse mix of representatives from holding companies and independent agencies will play a pivotal role in guiding our efforts, ensuring success and industry advancement in the coming years, " - 4A’s President and CEO Marla Kaplowitz. These appointments along with other key leadership transitions and re-elections mark an exciting new chapter for the 4A's as we continue to champion excellence and innovation in advertising and marketing. Learn more: https://bit.ly/4b6M9Ab
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Introducing our latest work with Volkswagen—the first bespoke VW EV campaign for the US Hispanic market. All about parents, kids, and of course, cars (obviously 🚗 )
Volkswagen’s new kids on the block | shots
shots.net
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The ton has never smelled so good. In our latest Bath & Body Works collaboration, we’re helping people in New York come back to their senses with Bridgerton and a 10-foot Diamond of the Season candle that’s the talk of the town around Flatiron Plaza. Let’s see what Lady Whistledown has to say about this one.