Why not both?
In sports show business, the show is centrally essential to the business.
It is the hub of a 48 spoke wagon wheel, the last line of brand quality control, and the anchor of the relay. It is the collective company effort. It takes team, tools, and time.
What is sports-brand-sponsored-creative-social-digital-marketing-technological-live-public-broadcast-art-content-communications-production-media-community-musical-theatrical-promotional-venue-revenue-business-intellegence-operations-entertainment-event-experience-presentation-development? What is that? :D
It is not a zero sum game. It is a fun product, a group project, and a big responsibility.
The product is the brand.
The brand is the experience.
The experience is the show.
The show has a brand experience producer.
The producer is an ally that bolsters and balances the full range of brand interests.
What division, department, group, team, does the producer belong to?
Can the producer compose and conduct collaborative contributions?
Does the producer pave and preserve positive, profitable pathways?
Will the producer weave many divergent brand storylines together?
How will the producer prioritize to maximize every party’s impact?
At which table in the high school cafeteria does the producer sit?
Yes.
Is the producer the star of the show?
No.
It's all for the kids. On brand and brand new.
If you are aiming to identify the most productive producers on your team, from an operations perspective, consider the personnel with the title or responsibility of 'producer.' :D
2006-2019 DAL
2019-2020 NYC
COVID PANDEMIC
2020-2023 LINKEDIN
#brand #marketing #entertainment #production #team #sportsbiz #showbiz #metrics #optics #raiseallships #retcon #fbf #ufa #ama #dna #dfw #nyc #whynotboth?
Oh my gosh I’m going to cry! Cheers to you Gabriel Gama Guilherme Grossi …my favorite dynamic duo! Truly love working with you geniuses 🥳👏🏻