🎥Transform your creative campaigns by harnessing the power of culture for maximum impact. This on-demand webinar provides powerful insights. 🔍 Learn how to: 1️⃣ Uncover compelling insights 2️⃣ Understand cultural context 3️⃣ Craft briefs that truly resonate Perfect for marketers, creatives, and strategists looking to elevate their campaigns and connect authentically with diverse audiences. Watch now to inspire your culture-first strategy! 🎨🚀 "To truly connect with an audience, you can't ignore the world around them. It's not a static process; it's a push and pull. You might start with a strategy, but in a week, the world can change—and you have to adapt, because those changes impact the people you're trying to reach." - Crissy Spivey, SVP Strategy, Burson ⭐Featuring: - Alexandra Kennedy, EVP of Commercial Strategy, My Code - Victoria Jordan, GM of Creative and Branded Content, My Code - Crissy Spivey, SVP Strategy, Burson - Marla Kaplowitz, CEO, 4A’s (Moderator) Watch here: 👉 https://bit.ly/3XvwCpw #CreativeStrategy #CulturalMarketing #Culturefirst #Inclusivecampaigns #MarketingWebinar
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
25 W 45th St
16th Floor
New York, NY 10036, US
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1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
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Brian Duggan
Founder: Citizen Science for Health; patient advocate for brain health. Also founded: Agemarker.com, Building Alliances, ConferenceBites. Background…
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Jeanette Palmer
SVP, Member Engagement & Development, Eastern Region
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Barry Wacksman
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Michelle Edelman
Partner l CEO at PETERMAYER
Updates
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🎉Hearty congrats to ADWEEK's inaugural Agency All-Stars! We're proud to see 4A's members on this list - your passion for pushing the envelope, challenging the status quo and embracing inclusivity is inspiring. ✨ 🏆🔥 Congratulations Trailblazers! Shayne Millington, McCann New York Alexandra (Alex) McInnis, Murder Hornet Gina Jacobson, Publicis Groupe Jason Alan Snyder, Momentum Worldwide Madeline Lambie, Duncan Channon Kim Evens, McCann New York Shannon Haley, Leo Burnett Shareen Hill, INNOCEAN USA Robyn Makinson, The Martin Agency Christopher van der Kleed and Jason Lane, BBH USA Dan Trimarchi and Camilla Ciappina, McCann New York #Adweek #AgencyAllstars #Marketingawards #Creativityawards https://bit.ly/47c5mPP
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🚀 Get ready for ANGLES 2024, the must-attend conference for agency comms professionals in NYC on December 3.🌟 🔍 Dive deep into the 5 Ps of Agency Comms: 1️⃣ Pitching - Discover the stories that truly resonate. 2️⃣ Placement - Master the art of reaching the right outlets. 3️⃣ Packaging - Optimize your stories for maximum press impact. 4️⃣ Partnerships - Build crucial connections with journalists and help them help you. 5️⃣ Profitability - Align your strategies with the agency's bottom line! Meet experienced journalists, gain insights from leading agency comms experts and connect with your peers. Let’s explore challenges and strategies to navigate them together. This is your chance to connect, learn, and evolve your approach in the dynamic world of agency PR! 📅 Date: December 3, 2024 📍 Location: NYC Secure your spot. 👉 Register now: https://bit.ly/3ytHyKw #ANgles2024 #AgencyComms #PRConference #Networking #MediaRelations
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#FlashbackFriday to Elizabeth Paul and Tomas Gonsorcik's first year as StratFest hosts 🤩. We couldn't be happier to have them back as our emcees on October 1! Will you be there?? 👀 🔌 Register for StratFest 2024 today! https://bit.ly/3X5w6Nm #Rockstars #StratFest #StratFest2024 #JayChiatAwards #JCAs #4AsEvents
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🎉Congratulations to all the agencies and brands who made ADWEEK's Media Plan of the Year list. 🏆 It's a source of pride to see our members among them receiving well-deserved recognition for driving award-worthy results. 👏Congrats 4A's members and here's to more success! 22Squared Colle McVoy EssenceMediacom Hearts & Science Initiative Mindshare UM Worldwide Wavemaker Zenith Media https://bit.ly/3T9yCkH #Adweek #Mediaplanawards #mediaplanners #marketingawards #4Asmembers
Media Plan of the Year Awards 2024
adweek.com
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We conclude our Black Business Month celebration with yet another awe-inspiring MAIPer making an impact. Meet 🌟 Shameka M. Brown | The Adversity Group & The Only One There (MAIP 1996) 🤝A true champion of diversity and a dedicated supporter of MAIP, Shameka M. Brown exemplifies the mission of the 4A's Foundation. She nurtures a passion for crafting more inclusive work, refining brand voice, mentoring rising talent and cultivating more emotionally intelligent individuals. 💪Through her work with The Adversity Group and VANGUARD Latinx, she coaches diverse talent to find the perfect balance between work and self. 🏆 In 2023, we were proud to honor Shameka as one of our Diamonds of the Decades at the MAIP Golden Gala, in recognition of her outstanding contributions. ✨We hope the success stories of these amazing MAIP Alum and the impact they create leaves you inspired to foster diversity, equity and inclusion at your agency. Learn more about 4A's Foundation MAIP and other 4A's DEI initiatives at https://bit.ly/4dKToPC #BlackBusinessMonth #MAIPAlum #4AsFoundation #DEI #BlackOwnedBusiness #4AsBlackBusinessMonthMaipAlum
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📺 Unlock Free Content on YouTube: Equip yourself to leverage generative AI by watching the 4A's AInsights YouTube playlist. The playlist includes tutorials, webinars and AI sessions from recent 4A's conferences. Subscribe to the 4A's channel to get the latest! https://bit.ly/3X4JXnc #YouTube #4Aswebinars #AI #GenAI #Ainisghts #Aitraining
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💻Webinar Alert: How to Drive YouTube Success for Clients in Q4 During the Election and Holidays 💼 Agencies managing YouTube campaigns for clients want to maximize performance while monitoring unsafe and unsuitable content. This will be more important than ever as we approach the elections and the holidays. In this webinar we’ll cover best practices used by agencies to maximize campaign performance during the election and the holiday rush and strategies to avoid suitability potholes. 📅 Wednesday, September 18 | 12 PM ET Register now to get actionable insights for your YouTube campaigns: https://bit.ly/3yOcEwF 🚀 Speakers: Matthew Duffy, CMO, Pixability Carrie Gill, VP/Group Media Director, MMGY Global Amy Pacheco, Manager, Media, Tech & Data, 4A’s – Moderator #YouTube #YouTubeMarketing #DigitalMisinformation #4AsWebinars #YouTubeCampaigns
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