Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin
ADWEEK
Technology, Information and Media
New York, New York 1,410,686 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
- Website
-
http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1979
- Specialties
- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
Locations
-
Primary
261 Madison Ave
8th floor
New York, New York 10016, US
Employees at ADWEEK
-
Stuart Feil
-
Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
-
Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
-
Cindee Weiss
Updates
-
ADWEEK reposted this
It's been days since this happened, and I'm still not over getting to ask Keke Palmer about her viral moments (mine is the SZA back-and-fourth). #Brandweek 🥹
What's your favorite Keke Palmer moment? 👀 #Brandweek
-
What's your favorite Keke Palmer moment? 👀 #Brandweek
-
Berta de Pablos-Barbier is joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). De Pablos-Barbier brings over three decades of executive experience with global luxury and consumer goods brands, most recently serving as president and CEO of LVMH’s champagne brands including Moët & Chandon, @Dom Perignon, and Mercier. https://adweek.it/3zxJceN
-
Season two of Toyota Motor Corporation's original anime series "Grip" is on its way. Grip is the brainchild of interTrend Communications, Inc., one of Toyota’s longtime creative project agencies. Here's why the car brand is using the art form to engage younger consumers. https://adweek.it/3N93Gxh
Anime is Helping Toyota Win Over Millennials and Gen Zers
adweek.com
-
We have a new weekly newsletter exploring the topics marketers care about through numbers — both hard and soft. It’s called Data Drop. This week's edition answers the question: Has Nutter Butter's viral TikTok content led to hard sales? https://adweek.it/47SGEo6 Powered by Stackline
Data Drop: Nutter Butter Math
adweek.com
-
ADWEEK reposted this
BREAKING: Andreessen Horowitz-backed startup Character.ai has admitted to a policy violation after a user generated a digital character of a murdered teenage girl. Drew Crecente, Jennifer’s father, received a Google alert today about an AI version of his daughter on Character.AI. The link described her as “a knowledgeable and friendly AI character who can provide information on a wide range of topics.” W/ insights from Nicole (Denman) Greene Latest for ADWEEK
Character.AI Deletes Avatar of Murdered Girl After Admitting a Policy Violation
adweek.com
-
JUST IN | AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family’s consent. The company said that the character violated its policies against impersonation and removed the c haracter. https://adweek.it/4duJiBM
Character.AI Deletes Avatar of Murdered Girl After Admitting a Policy Violation
adweek.com
-
ADWEEK reposted this
New: As part of Disney’s recent reorganization, the company will merge ABC and Hulu’s scripted drama and comedy teams. Simran Sethi, who was most recently the executive vice president of programming and content strategy for ABC Entertainment and Freeform, was promoted to president of scripted programming and will lead the newly combined ABC and Hulu scripted content teams. The changes resulted in the shuttering of Disney’s ABC Signature production unit, which will be folded into 20th Television under president Karey Burke. Tracy Underwood, who was upped to head of ABC Signature in December, will exit the position and move to an overall producing deal at 20th TV. For ADWEEK, I spoke with Dan Rayburn, Forrester’s Mike Proulx, and EMARKETER’s Ross Benes about the several factors likely behind the decision, including content costs, industry streaming TV trends, and more.
The Meaning Behind Disney's ABC and Hulu Content Restructure
adweek.com
-
As part of The Walt Disney Company recent reorganization, the company will merge ABC and Hulu’s scripted drama and comedy teams. According to experts, several factors were likely behind the decision, including content costs, industry streaming TV trends, and more. https://adweek.it/4dqUUWk
The Meaning Behind Disney's ABC and Hulu Content Restructure
adweek.com