"Sport has always been a model for what’s happening in the broader world around it. And I think right now is no exception. We see a whole new mainstream shaping culture and soccer and the role that latinos and others are playing is super exciting." — Lee Maicon, CSO, the community Thank you, ADWEEK, Luz Corona, MPS, Rebecca Stewart, and Sara Garibaldi (Romero) for the conversation.
54% of soccer fans are under the age of 45! So, does that mean that brands looking to leverage the Messi effect need to rethink their marketing strategies? Tune in to the newest episode of Yeah, That’s Probably an Ad to find out from Sara Garibaldi (Romero) and Lee Maicon! Listen now 👇 Apple Podcasts: https://bit.ly/3S8b4Me Spotify: https://bit.ly/3WjLkz4
