Adalytics’ Post

ICYMI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

ICYMI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

CTV can be confusing - but it doesn't have to be! Check out our new guide to help form an understanding of the CTV ecosystem and how VentiveIQ can help build your implementation strategy!

As viewers, are you tired of seeing the same ad OVER and OVER while watching your favorite shows? So are we. As advertisers, are you tired of the waste that comes with overexposure? Us too! Discover how Innovid's Harmony Frequency solves one of the biggest pain points in CTV and digital! ⬇️ Learn more with AdExchanger: https://bit.ly/3LKgqKi #CTV #Innovid #HarmonyFrequency #AdTech #Advertising Yahoo Advertising

In 11 days I will be celebrating my 5 year anniversary with #TEGNA #PREMION. I couldn’t be more thrilled for year 6, and as the year comes to a close, here are 11 questions advertisers/marketers/media planners can ask themselves: ---- Does my strategy around the use of video include OTT? Does my OTT strategy include CTV? Does my CTV strategy include enough scale / inventory for deliverable impressions – without using any DSPs? Does my scale / inventory strategy include protection against ad fraud? Does my ad fraud protection strategy include a brand safety / premium content (no pirated content, kids programming, music channels, discriminatory content, short-form video, user-generated content, excessive horror, explicit sexual content, or copyright infringement) provider? Does my brand-safety / premium content strategy include unduplicated audiences from local broadcast/OTA viewers? Does my local broadcast/OTA strategy include incremental reach from those CTV viewers? Does my incremental reach strategy on CTV include OTT retargeting on mobile/desktop/tablets? ----- Does my total TV strategy include co-viewership and attention metrics – that tie back to positive business results? Does my total TV strategy include cross-platform measurement / proof of marketing outcomes? Does my total TV strategy include a closed-loop single data stream? ----- Let 2024 be your year of #convergedtv #broadcastmedia #streamingvideo #longform #leanback #horizontal #premiumcontent

Sure, you know and love Centriply because we have the best advanced TV strategy - planning - activation - reporting - attribution team of experts in the business. But do you know that all that goodness works because of our highly specialized proprietary ad tech that lives on...math? Happy Pi Day to those who celebrate (like us!)--we plan to rationally (see what we did there?) celebrate by, well, eating pi(e). Kinesso Cadent IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Performics Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Empower Wavemaker Looney Partners + Napier The Martin Agency Quad Campbell Ewald Duncan Channon #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Don't risk losing your audience when you turn on advertising. With Ateme’s Dynamic Ad Insertion (DAI) solution, you can keep your viewers captivated while seamlessly monetizing your content from day one. Why Choose Ateme’s DAI? 🎯 Seamless Experience: Ads that don’t buffer, drop engagement, or interrupt the viewing experience. 💰 Optimized Revenue: Our experts help you maximize revenue with a unified auction process. 📈 Quick Launch: Fast track your DAI launch and go live in weeks, not months—boosting viewership and building loyalty from the start. Our solution works across #OTT, #Broadcast, #FAST, HbbTV, and Next-Gen TV platforms, unifying your monetization strategy and future-proofing your growth. Discover more at #IBC2024 - Hall 1, Booth D61! 🔗 https://lnkd.in/ez_iA9ia #Ateme #DAI #AdvertisingTech #Monetization #BroadcastTech

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Sure, you know and love Centriply because we have the best advanced TV strategy - planning - activation - reporting - attribution team of experts in the business. But do you know that all that goodness works because of our highly specialized proprietary ad tech that lives on...math? Happy Pi Day to those who celebrate (like us!)--we plan to rationally (see what we did there?) celebrate by, well, eating pi(e). Kinesso Cadent IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Performics Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Empower Wavemaker Looney Partners + Napier The Martin Agency Quad Campbell Ewald Duncan Channon #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement