Another season, another carriage dispute--only this time it's much bigger than a "local" kerfuffle. Earlier this summer, Centriply New Business Development exec, #JeffWatts, shared a quick video explainer about carriage disputes and blocked content. This one is a bit different--bigger and broader contract issues--but the end result is the same. No game (or finale or...) here today. Read more at NextTV: "DirecTV Pushes Disney for Genre-Based Bundling -- 'This Dispute Is Not a Run-of-the-Mill Dispute,' Pay TV Operator's CFO Says" https://hubs.ly/Q02NJ-0g0
About us
Centriply is an independent tech developer & media agency that creates Audience-Based Advanced TV ad campaigns anywhere in the US. We are the search engine for TV audiences. Creating unique data-driven and location-based media plans for audience targeting used by agencies and brands. Centriply creates common ground between digital, one-to-one and targeted linear TV in a way that delivers superior results to your clients. Many types of business goals are supported by the value of matching quality TV advertising scaled across 80 million homes with 1st or 3rd party segments. Centriply has the ability to find households and provide KPI attribution to the ZIP Code, a drive-time radius, or against a traditional DMA. It’s Targeted TV like you have never seen before. Headquartered in Saratoga Springs, NY, Centriply's sister companies Cable Scope and Tango Media System, develop specialized Advanced TV services and technology. This partnership allows brands and agencies to use sales and customer data to find the right locations, high value prospects, and safe programming. All this provides advertisers the ability to reach different audience segments to drive overall company growth and profitability for both agencies and brands. You can partner with us to offer a unique TV solution that goes beyond programmatic with Targeted TV and keep your fee. When used as a white label service, marketing companies can offer leading edge advanced TV audience buying, using the same data segments as digital campaigns (Experian, NinthDecimal) applied to ZIP level locations and track attribution. Working with brands directly or digital specialists there is the option of tapping into the 3,000+ Cable Systems, Telcos, DBS and VOD systems, located around the country through our buying team. Plan your TV impressions by ZIP, measure by HH and attribute TV impressions back to business KPIs is what it's all about. Show your team TV advertising like they have never seen before.
- Website
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http://centriply.com
External link for Centriply
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Saratoga Springs, New York
- Type
- Privately Held
- Specialties
- Audience Targeted TV, DMP For TV, Media Budget Allocation, Large Scale Media Activation, Branding With TV, Quality TV Impressions at Scale, Medium Size Agency Partnerships, Digital Agency Partners, Household Addressable TV, Brands with in-house creative and media, Advanced Advertising, Media Planning, Targeted TV audiences, Self-serve TV platform, TV Attribution, TV Audience Mapping & Reporting, Performance TV, Programmatic & Automated TV Inventory, Location Analysis, and Advanced TV Advertising
Locations
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Primary
63 Putnam St
Saratoga Springs, New York 12866, US
Employees at Centriply
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Sergey Weiss
CTO, VP Software Engineering at Centriply
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Valerie M.
Vice President Marketing at Centriply
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Rob Bochicchio
President @ Centriply | Data First Business Leader, Partner Relationship Management, Business Marketing and Advertising Executive
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Jeff Watts
CTV & Linear Advanced TV Sales for Centriply | New Business & Sales Acquisition | TikTok Educator | LinkedIn Content Creator | Advertising &…
Updates
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Use the same audiences across TV + CTV. It's not about one or the other--it's both. The power of audience-driven TV campaigns lies in providing extended reach and increased frequency. What more is there to say? Centriply, powered by Tango Media Systems Graph source: VAB https://hubs.ly/Q02NwS-S0
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All of us at Centriply and Tango Media Systems wish you a safe and pleasant holiday weekend.
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Centriply's own #JeffWatts has a few thoughts on why TV feels complex--and promises to go "under the hood" of the TV business in the coming weeks to help demystify it for y'all. You're welcome!
CTV & Linear Advanced TV Sales for Centriply | New Business & Sales Acquisition | TikTok Educator | LinkedIn Content Creator | Advertising & Marketing Strategist
TV has become increasingly complex to watch, and just as challenging for media buyers to purchase. Join me in my upcoming series as I break it all down and make sense of it. #advertising#media#tvbuying@floridagovernors conferenceontourism#ctv#streaming#fractionalmediabuying
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Centriply, powered by Tango Media Systems.
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You know who can get your TV ad campaign up and running FAST? Centriply, that's who. Our proprietary ad tech and team of planning/buying experts get clients from RFP to on-air in record time. Can we help you too? We're listening: https://hubs.ly/Q02MNYtm0
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We don't know who needs to hear this, but Centriply's audience-first, nationally-scaled, multi-market, hyper-local Advanced TV is the one place for planning and buying ALL your TV ad campaigns-CTV to linear to broadcast to OTT-or all of the above. Yes, we use the same audience data for TV as your digital campaigns, and granularly measure all outcomes, too. You didn't realize that? Great--we'd love to show you TV like you've never seen before. #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement
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WE CHANGED TV. So you don't have to. Made planning/buying reliably easy for you--our pros handle it all, start to finish ✔️ Use same audience data across all screens ✔️ Data applied to audiences, location, programming, cost ✔️ 100% of impressions delivered in-flight. No excuses, no make goods later.✔️ Granular outcome measurement + reporting that plays nice with all your media buys ✔️ Centriply, powered by Tango Media Systems✔️✔️
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Centriply's Advanced TV solutions are Built for...the advertising industry...the healthcare industry...political campaigns...the financial industry...the hospitality industry...the automotive industry...every industry...YOUR industry. Powered by Tango Media Systems #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement
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Create the most media impact by including TV that uses the same audience data for linear TV as CTV and OTT campaigns. It's not TV vs the "others". It's both. Thoughtfully blended. Seamlessly integrated. Maximum results. Advanced TV solutions from Centriply. Powered by Tango Media Systems