GroupM reposted this
After what can only be described as the biggest pitch in our history, we’re thrilled that WPP has been appointed Amazon’s media partner across EMEA and APAC. This success is the result of a truly collaborative (and exhausting!) effort, and I’m incredibly proud of our team's agility, relentlessness and ongoing commitment throughout the process. A huge thank you to everyone who was involved across WPP, this was a victory for groupwide collaboration! We pitched with a promise to be open, open to a new type of partnership, built for Amazon with Amazon. We can’t wait to get started, delivering on our promise. But first, let's take a moment to celebrate this incredible achievement and prepare for the exciting journey ahead. Thank you Amazon and MediaSense. 🎉✨
Amazon splits $5bn global media between two networks after competitive review... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing WPP Omnicom Media Group Omnicom GroupM GroupM MENA MediaSense Margaret Callahan Brad Glasser Beau Jackson Shauna Lewis