Digital Signage Pulse’s Post

ICYMI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

The countdown is on! CTV Ad Days Europe is set to commence in just one day, on May 30th at the America Square Conference Centre in London and you still have the opportunity to join us! Anticipate a day filled with groundbreaking insights and unmatched networking experiences, as we gather distinguished professionals from the leading brands, agencies, publishers, and adtech firms in the programmatic and digital media landscape. Our hot topics: 1️⃣ The year of streaming ad tier consolidation 2️⃣ Unstoppable FAST 3️⃣ Solving the CTV identity crisis 4️⃣ Brand safety and CTV advertising 5️⃣ The reinvention of operator-powered addressable advertising 6️⃣ The big European ad buyers roundup 7️⃣ Retail media meets CTV 8️⃣ The road to multi-currency measurement in Europe 9️⃣ Console and in-gaming advertising: here to play Book your seat with 50% off by using CTV50 here: https://lnkd.in/dfuBs-wP Permutive Synamedia Index Exchange TF1 PUB Warner Bros. Discovery Paramount GroupM NBCUniversal Banijay Rights Goldbach Group AG wedotv Sky PHD Reckitt The HEINEKEN Company Rai Pubblicità Wavemaker UK Diageo Uber Zenith ITV @cme Amazon Co-op Media Network Channel 4 T&P𝑚 dentsu M&C Saatchi Performance United.Cloud IAB Serbia OMD UK Kwalee GameTheory Spatial We Are Social Hrvatska udruga digitalnih izdavača Duart Streaming Media Magazine Women in Streaming Media Broadcast Projects: Media Connect 365 #CTVAdDaysEurope #programmatic #SVOD #Adtech #CTV #streaming

FYI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

In a week buzzing with excitement at Cannes Lions International Festival of Creativity, which I'm following online this year, my one of the focus is on the future of #adtech and #addressable ads. There has been a comeback to this topic in recent #Entertainment and #Media events as well, including last week's New Europe Market (NEM) with numerous panels and speakers discussing its future. According to Omdia research, by 2029, #CTV will capture #40% of global TV screen advertising revenue, highlighting significant growth opportunities and it comes with nice margins (mostly) as #Advertising profits are around 50%, compared to less than 1% for hardware According to recent research from Dataxis OTT Advertising: Revenues are projected to grow at a double-digit rate, reaching over EUR 17 billion by 2025. There still several challenges to overcome, that include data privacy, technological integration, and balancing power between traditional broadcasters and digital platforms and more. Despite these challenges, I believe this segment offers significant growth. Broadcasters and pay TV operators converting to OTT can tap into extra #revenues, with data showing positive trends. The key now lies in effective execution. If you're interested in discussing or debating this topic, especially in creating use cases for the #Baltic and #Nordic markets, let's connect! #CTV #AdTech #Advertising #Innovation #MediaTrends

FYI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

CTV in programmatic has been struggling with a fragmented landscape of players, identities and targeting-options. But maybe the sky is finally clearing up, looking from a programmatic and holistic marketing point of view? 😀 Let me know if you would like to know more about how Adform helped Vodafone activating CTV as an addressable channel, by retargeting already engaged campaign-users through the use of our award-winning ID-fusion-technology. 🎯 And what the results were.. 💸

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

💥 By 2029, #CTV will take over 40% of global #TV screen #advertising revenue.💥 Many players want to be involved in this growth story Heading to Cannes Lions International Festival of Creativity? Get in touch if you want some #Advertising trends/insights/analysis 💥Profit margins on #advertising are much higher than on #hardware – about 50% compared to less than 1%, hence the increase number of hardware companies involved in the #advertising space. 💥#Retailers :Boots UK Tesco Walmart and many others are also increasingly involved in the CTV opportunity, acquiring, or partnering with hardware companies. 💥#Partnerships and #collaboration key for success in the #advertising space. Thank you Matthew Bailey and the Omdia #advertising team for the great research we have in this space! Get in touch for more! I can't be at #CannesLions this year as I will be presenting this fascinating research in #Toledo at Conecta FICTION & ENTERTAINMENT! #Conecta8 Beatriz Cavanillas Alba Pérez Puente Géraldine GONARD

Retail, Social Media And CTV: The Fastest Growing Ad Supported Media, Research Shows   Advertiser Perceptions reports a 16.2% growth projection for Connected TV (CTV) ad spending in 2024, with continued expansion into 2025. This growth is driven by the convergence of CTV and retail media, offering marketers new opportunities for personalized, shoppable ads. Despite economic uncertainties, digital ad spending hit record highs in 2023, with double-digit growth expected to persist. At Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF), we specialize in CTV and over-the-top (OTT) technologies, empowering brands to effectively reach diverse audiences on streaming platforms with our cloud-based solutions. Learn more at sabioholding.com. https://lnkd.in/gYNEiB6G #Advertising #ConnectedTV #DigitalMarketing #CTV #Innovation #SabioHoldings #sabof Sabio Holdings