-
Anatomy of a Failed Launch — The Michelin PAX Tire
Innovation Digital ArticleIt is always instructive to examine how successful firms can go wrong, even in markets that they think they understand well. The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain […] -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
Is R&D Getting Harder, or Are Companies Just Getting Worse At It?
R&D Digital ArticleReturns to innovation appear to be declining. -
Defeating Feature Fatigue
Finance and investing Magazine ArticleIt’s not just a dual-wake-up alarm clock, it’s a CD player and an aromatherapy machine, too! But wait, there’s more—it has a shortwave transmitter and a Dictaphone function for recording late-night brainstorms. And that’s not all… -
Darwin and the Demon: Innovating Within Established Enterprises
Innovation & Entrepreneurship Magazine ArticleAs commercial processes commoditize in a developed economy, they are outsourced or transferred offshore, leaving onshore companies with unrelenting, Darwinian... -
The Risky Business of Diversification
Innovation Magazine ArticleOn the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […] -
A Taxonomy of Innovation
Product development Magazine ArticleA Taxonomy of Innovation -
The Upside of Losing Innovative Employees to Competitors
R&D ResearchA study of pharmaceutical firms finds that it leads to valuable collaborations. -
Look to Consumers to Increase Productivity
Personal productivity Magazine ArticleWhen productivity is a problem in manufacturing, managers turn to the R&D department or operations for help. In services, however, especially ones where there is a lot of contact with the customer, such in-house groups cannot by themselves improve productivity. Because services involve the customer in production, are labor intensive, and are time-bound, consumer behavior […] -
The Danger of Vaccine Nationalism
Global Business Digital ArticleCountries must deploy a coordinated strategy based on science, not politics. -
Addressing Demographic Disparities in Clinical Trials
Innovation & Leadership Digital ArticleWomen, people of color, and the elderly are often underrepresented in the data. -
Your Business Doesn't Always Need to Change
Organizational Development Digital ArticleAsk your customers what they want. -
Manage Customer-Centric Innovation—Systematically
Finance and investing Magazine ArticleIt takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer R&D at the front lines will turn wishes into an enduring competitive edge—and a growing market cap. -
When Clorox Goes Green, Tough Questions Emerge
Sustainable business practices Digital ArticleWhen a mainstream consumer-products manufacturer decides to dive headfirst into the green market, some interesting questions emerge. While a company may be confident that interest in carbon-friendly products and services is on the rise, what can it really understand about this rapidly developing market? And where should it aim when consumer preferences are still shifting? […] -
Managing in an Age of Modularity
Innovation Magazine ArticleMany executives will have to learn what computer executives have long known. -
Apple's Secret? It Tells Us What We Should Love
Innovation & Leadership Digital ArticleAt the beginning of Steve Jobs's presentation of the iPad, a slide showed an image of God delivering its commandments, paired by a quote from The Wall... -
Meet the Innovation Capitalist
Innovation & Entrepreneurship Magazine ArticleLarge firms puzzling over whether to pay for developed technology or take a risk on bleeding-edge concepts now have a third choice--a new kind of "innomediary"... -
Patent Sharks
Intellectual property Magazine ArticleLegal strategies aren’t enough to deal with these predators of the IP world. You need to rethink your approach to R&D. -
Prototyping That’s Less Prone to Failure
Product development Digital ArticleRules of thumb. -
The Power of Product Integrity
Product development Magazine ArticleSome companies consistently develop products that succeed with customers. Other companies often fall short. What differentiates them is integrity. Every product reflects the organization and the development process that created it. Companies that consistently develop successful products—products with integrity—are themselves coherent and integrated. Moreover, this coherence is distinguishable not just at the level of structure […]
-
Barco Projection Systems (C)
Sales & Marketing Case Study5.00View Details Updates Barco Projection Systems (B). -
Nivea (B)
Technology & Operations Case Study5.00View Details This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the... -
General Motors: Packard Electric Division
Technology & Operations Case Study11.95View Details Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach... -
Barco Projection Systems (D)
Sales & Marketing Case Study5.00View Details Updates Barco Projection Systems (C). -
The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail
Management Book35.00View Details The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders,... -
Nivea (A)
Technology & Operations Case Study11.95View Details The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through... -
Zopa.com: From a Hot Idea to an Established Market Player?
Strategy & Execution Case Study11.95View Details Launched in early 2005, Zopa is a peer-to-peer online brokerage that couples British residents who want to lend with those who want to borrow. The company... -
MicroFridge: The Concept
Sales & Marketing Case Study11.95View Details Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an... -
Microsoft Corp.: Office Business Unit
Technology & Operations Case Study11.95View Details Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved... -
Mastering the Dynamics of Innovation
Strategy & Execution Book40.00View Details The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws... -
Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
Strategy & Execution Case Study5.00View Details This case describes an issue with the batteries of Boeing's 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded... -
HMS Thetis and Apollo XIII
Technology & Operations Case Study11.95View Details Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful... -
The Morrison Company
Technology & Operations Case Study8.95View Details The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as "smart labels" for the retail and pharmaceutical industries.... -
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Sales & Marketing Case Study8.95View Details Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand... -
Bosch: Scaling Large Company Innovation for Strategic Advantage
Technology & Operations Case Study11.95View Details This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established and global companies, like Bosch, can... -
Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (A)
Sales & Marketing Case Study11.95View Details Wang's Fortune Tea, marketed as Wanglaoji in mainland China and considered to be the founder of Chinese herbal tea, grew from a strong regional brand... -
Hewlett-Packard: The Flight of the Kittyhawk (A)
Technology & Operations Case Study11.95View Details Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or... -
Sony EyeToy
Sales & Marketing Case Study11.95View Details In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed... -
Quantine: Virtualising the Interview Process
Innovation & Entrepreneurship Case Study11.95View Details The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company.... -
Vicks Health Care Division: Project Scorpio (C)
Sales & Marketing Case Study5.00View Details Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing...
-
Barco Projection Systems (C)
Sales & Marketing Case Study5.00View Details Updates Barco Projection Systems (B). -
Nivea (B)
Technology & Operations Case Study5.00View Details This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the... -
Anatomy of a Failed Launch — The Michelin PAX Tire
Innovation Digital ArticleIt is always instructive to examine how successful firms can go wrong, even in markets that they think they understand well. The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain […] -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
General Motors: Packard Electric Division
Technology & Operations Case Study11.95View Details Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach... -
Is R&D Getting Harder, or Are Companies Just Getting Worse At It?
R&D Digital ArticleReturns to innovation appear to be declining. -
Defeating Feature Fatigue
Finance and investing Magazine ArticleIt’s not just a dual-wake-up alarm clock, it’s a CD player and an aromatherapy machine, too! But wait, there’s more—it has a shortwave transmitter and a Dictaphone function for recording late-night brainstorms. And that’s not all… -
Barco Projection Systems (D)
Sales & Marketing Case Study5.00View Details Updates Barco Projection Systems (C). -
Darwin and the Demon: Innovating Within Established Enterprises
Innovation & Entrepreneurship Magazine ArticleAs commercial processes commoditize in a developed economy, they are outsourced or transferred offshore, leaving onshore companies with unrelenting, Darwinian... -
The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail
Management Book35.00View Details The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders,...