- MGM Resorts Picks Viral Nation As Integrated-Marketing AOR
MAD, Fern Siegel - Thursday, June 13, 2024
The agency will support MGM Resorts with influencer implementation across its enti ...
- Priceline Taps PHD As Its New Media AOR
MAD, Steve McClellan - Wednesday, June 12, 2024
The brand spent an estimated $155 million on measured media last yea ...
- Weekly Cruise Newsletter Launched By The Arena Group
Publishers Daily, Ray Schultz - Tuesday, June 11, 2024
"Come Cruise With Me" features content by executive editor Dan Kline. ...
- 'Post-Vienna Blues' Hits U.S. Cities, Canada
MAD, Fern Siegel - Monday, June 10, 2024
The Vienna Tourist Board wants to remind visitors that Vienna is ...
- Travelers Are Mostly Likely To Stream On Longer Trips
Research Intelligencer, Robert Williams - Friday, June 7, 2024
Mobile devices also can be a way for brands to connect wi ...
- Monos Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
The luggage manufacturer is expanding its retail presence and shifting its marketi ...
- Atomic London Keeps Greater Anglia and Stansted Express Business
Accounts on the Move, Fern Siegel - Wednesday, May 29, 2024
The agency will evolve the Greater Anglia brand character, the hare, a ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Social Videos Inspire Travel Ideas For Millennials, Gen Z
Research Intelligencer, Robert Williams - Tuesday, May 21, 2024
Younger consumers are most likely to watch short videos for ideas ...
- Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
MAD, Fern Siegel - Thursday, May 9, 2024
Cotopaxi makes backpacks and travel gear for men, women and kids. ...
- Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
MAD, Fern Siegel - Thursday, May 9, 2024
"Hawai'i Starts Here" was filmed on Oahu. But this isn't the tradition ...
- Travel Shoppers Shift More Bookings To Mobile Devices
Research Intelligencer, Robert Williams - Wednesday, May 8, 2024
Consumer attention shifts from retail to travel bookings during certain periods su ...
- Visit Florida Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Monday, May 6, 2024
The agency will build a new brand platform and handle advertising a ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- TikTok Employees Traveling To U.S. Interrogated By Immigration Officers
MediaDailyNews, Colin Kirkland - Tuesday, April 30, 2024
TikTok employees traveling to the U.S. have been stopped by border agen ...
- 'Veep's' Richardson Showcases Detroit's Assets
MAD, Fern Siegel - Tuesday, April 23, 2024
The Motor City's new campaign showcases the city's singular style and offerin ...
- St. Maarten Tourism Rebrands, Salutes Its Dual Culture
MAD, Fern Siegel - Friday, April 12, 2024
The branding includes a new logo and a new tagline: "Twice t ...
- Aruba Tourism Continues Focus On Island's Emotional Impact
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
After an extensive research process and creative iteration, the agency determined th ...
- Visit Dallas Positions City As Destination For Tourism, Global Business
MAD, Fern Siegel - Tuesday, April 2, 2024
This is the first work by Greenhaus, which was named AOR f ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 20, 2024
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertisi ...
- Icelandair Flies Second Leg Of 'Bouncer' Campaign
Out to Launch, Fern Siegel - Monday, March 18, 2024
Stopover passengers can book a stay in Iceland at no additional cos ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- San Diego Zoo Helps Public See 'Conservation' Matters
MAD, Fern Siegel - Wednesday, March 6, 2024
At the Safari Park, visitors watch various wildlife species roam across hundre ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- Soccer Star Promotes Tumi's 'Beautiful' Backpack
MAD, Fern Siegel - Monday, February 19, 2024
The "Essentially Beautiful" campaign spotlights its latest aluminum collection product. ...
- Best Western Invites Viewers On A 'Trip'
MAD, Fern Siegel - Friday, February 16, 2024
Created by digital agency PMG, the spots form an emotional connection f ...
- Booking.com Checks In Tina Fey For Super Bowl Ad
MAD, Fern Siegel - Thursday, February 8, 2024
The ad campaign - "Book Whoever You Want To Be" - highligh ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...