• by Fern Siegel , June 13, 2024

The social media agency is charged with enhancing brand visibility in the digital landscape. The remit is to strengthen MGM Resorts as a leader in the global hospitality industry.

Viral Nation will support MGM Resorts with influencer-marketing strategy, execution and implementation across its entire brand ambassador program.

The MRM portfolio includes Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand and Mandalay Bay. Initial work around pool season on TikTok and Instagram: Cosmopolitan, Luxor and Bellagio.

“Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” said Sarah Moore, senior vice president, marketing for MGM Resorts.

Joe Gagliese, CEO-co-founder of Viral Nation, told Agency Daily: “MGM Resorts International is an exciting and dynamic brand perfectly positioned to harness the full potential of influencers and social-first marketing. We will partner on authentic content and engaging campaigns that amplify the experiences MGM offers its guests.”

Viral Nation client work includes Audible, Campbell’s, Coca-Cola Co. Disney, Microsoft and Walmart.