The Arena Group has debuted an email newsletter titled Come Cruise With Me, a guide to cruise vacations that it says can advise readers from booking to boarding and beyond.
The newsletter will appear every Sunday.
The goal is to “spread our love for cruising and help people make their cruises better,” says Dan Kline, executive editor at Come Cruise With Me and editor at large for The Arena Group.
Each newsletter will feature a section where subscribers can ask questions of Kline. In addition, a dedicated Come Cruise With Me website is on the way.
“We want to build connections, help people book the right cruise and fix as many pain points as possible before they even board the ship,” Kline adds.
“Come Cruise With Me is going to be the one place every cruise fan, and anyone curious about cruises, should be,” says Sara Silverstein, chief executive officer of The Arena Group.
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Silverstein calls Kline “the top cruise reporter in the country" and adds “this whole project is a response to the popularity of Dan’s content.”
In a separate development late last week, The Arena Group answered what it calls the “sensationalized” suit filed against it two months ago by Authentic Brands Group over the stewardship of Sports Illustrated, and is seeking damages of $200 million.