• by Fern Siegel , May 29, 2024

Greater Anglia and Stansted Express retained Atomic London as its integrated creative agency. The decision followed a three-way competitive pitch.

Atomic has been with the account for five years. The Stansted Express is a direct train service linking London Liverpool Street to London Stansted Airport.

The agency will also work to evolve the Greater Anglia brand character, the hare, and develop a new brand platform and communications to build greater visibility. It will also create more campaigns featuring the Stansted Express brand character Stan, which launched in 2023.

Initial campaign activity will roll out in the fourth quarter.

Louise Rudaizky, managing director, Atomic London, said the win is “a testament to the transformational journey we’ve been on together and the strong partnership we've built.”

The 12-year-old Atomic London client roster includes MandM, East Midlands Railway, Yeastie Boys and Papa Johns.