Marketing is about a whole lot more than just the sale in the moment. A new survey from Epsilon on how consumers view #personalized marketing and advertising shows that 60% of consumers engage with marketing because they are “familiar with and like the brand." The reality is that marketers need strategies that support building the brand while driving sales. We explore how in the article: https://bit.ly/3S8Jb6U
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
-
https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
-
Tony Castiglioni
Strategic Product Management Executive
-
Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
-
Skip Streets
We make 1:1 Marketing Scalable & Sustainable
-
Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Updates
-
When it comes to getting the most from brand #retailmedia budgets, connected identity can make a world of difference. Guest speaker Nikhil Lai, Forrester Senior Analyst, discusses what brands should look for when forming retail media partnerships and how they can start instituting more effective strategies in a webinar with Epsilon’s David Peterson. Watch the webinar recording to learn more: https://bit.ly/3LvK9Gy
-
Worried about losing customers with generic emails and texts? Don’t let complex, manual personalization processes hold you back. Achieve real personalization with our cross-channel engagement solution and keep your customers engaged in ways other solutions just can't. Discover the next generation of messaging: https://bit.ly/3VT5rUG
-
Take a listen to our very own Shamba Schmidt, CLMP on the latest episode of Digitas North America's "Spilling the LoyalTEA" podcast!
Ready to sip sip ☕️? There’s a new episode of Spilling the LoyalTEA with Melissa Berger and Brad Blackmon, featuring special guest Shamba Schmidt, CLMP, Vice President Sales, Solution Consulting at Epsilon. They dig into how brands can create personalized customer experiences using data-driven strategies—that’s just a taste! Listen below to find out all the juicy details. 🎧 Spotify: https://lnkd.in/g679r-Vi ▶️ YouTube: https://lnkd.in/gDXugUcJ #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships
-
All eyes will be on the 2024 Summer Olympics next week. In our trends report, we explore how consumer spending has shifted around key events like the Olympics in the past to give marketers clues on how spending may shift this year. Dive into the report before the opening ceremony: https://bit.ly/3Y6C8zk
-
Ready to get the full picture on #AdvancedTV? In this short video, Shannon Fazendin, Director, Advanced TV Solutions at Epsilon, explains why it’s an efficient and effective advertising channel. https://lnkd.in/gCEAwYRe Watch to learn: 📺 What exactly is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? ❓ What is the difference between #OTT, #ConnectedTV and #AddressableTV? 📈 Does it really drive results?
-
How are you planning for the demise of third-party cookies? Our latest research found that 60% of marketers are expanding their first-party data strategies. See the full report for other strategic moves: https://bit.ly/4aeB3Iq
-
Forrester data from 2023 shows that #email is the top way people discover brands, sales, and promotions. With inbox competition increasing, marketers need a cross-channel engagement strategy that not only drives value but also helps their brand stand out. https://bit.ly/4cXvP5y Our buyer's guide can help you navigate the process and find a solution that: 📈 Makes it easy for marketers to drive meaningful results, understand their customers and meet their expectations, build messages and orchestrate journeys 🔑 Respects and protects the privacy and preferences of consumers 📧 Streamlines the setup and execution of your communications in owned channels 🛍️ Sets your brand apart from competitors
-
Our #retailmedia research found that the majority of respondents see tech fragmentation as a problem, creating a negative impact on shoppers. Dive deeper into this topic and hear more from brands and retailers in our full report on the state of retail media: https://bit.ly/4cXIhC3
-
Ensure each message you send resonates personally with each customer. Epsilon Messaging is the only cross-channel engagement solution with true 1:1 personalization, a DIY no-code interface and seamless omnichannel orchestration. Drive superior engagement and marketing results effortlessly with Epsilon Messaging: https://bit.ly/3VT5rUG