In this short video, Shannon Fazendin, Director, #AdvancedTV Solutions, gives you the full picture and explains why it’s an efficient and effective advertising channel. https://bit.ly/3XB5YKB Let's explore: 📺 What is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? 🔌 What is the difference between OTT, Connected TV and Addressable TV? 📈 Does it really drive results?
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
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Tony Castiglioni
Strategic Product Management Executive
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Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
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Skip Streets
We make 1:1 Marketing Scalable & Sustainable
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Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Updates
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Curious how your #martech can get conversions and boost #brand affinity? In our latest ADWEEK webinar, Dana LeGrand Moroze and guest speaker Rusty Warner of Forrester break down how the right technology and data can create powerful customer experiences that lead to successful results.
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📧📱 As brands increasingly rely on #email and #mobile messaging to connect with people, understanding how these communications are received by customers is crucial. In our recent survey of U.S. consumers, we delved into their behaviors, perceptions and preferences around these these channels to give you deeper insights and practical recommendations to consider before your next outreach: https://bit.ly/3MXWO5X
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We are excited for Groceryshop! If you’ll be there, stop by booth A1110 to chat with our team. While you’re there, check out the PatchLab and customize your own tote and get an invite to our happy hour. We can’t wait so see you. Plus, don’t miss the chance to learn from some of our fantastic clients like Unilever, Kraft Heinz, PepsiCo, Campbell's and Wawa, Inc. (Just to name drop a few.)
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Epsilon's David Peterson recently joined The CPG Guys podcast to talk #retailmedia, consumer loyalty, and so much more. Tune in to the episode here: https://lnkd.in/eRteSCj5
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Marketers know that #TikTok is no longer just a dancing app—it's become an essential element of their omnichannel marketing strategy. To help them better understand how different generations use and engage with the app, Epsilon conducted a survey to explore insights like: ➡️ The amount of time the average American spends on TikTok and how often they use the app. ➡️ The average dollar amount Americans spend in the TikTok shop. ➡️ If consumers are aware of the ban and how they feel about it. ➡️ How users from different generations interact with the TikTok app. Let's dive in.
How are people using TikTok in 2024? Usage trends, potential ban sentiment & more
epsilon.com
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In the video, Alexandria Garripoli, Vice President of Product Management for Epsilon Retail Media, explains how retailers can help their media networks stand out by embracing shopper-first tactics. https://lnkd.in/gcgrC_3N She explores: 🛍️ How retail media can help brands reach their actual shoppers. 📈 The common pitfall that can lead to tons of shopper data loss. 🤷♀️ What "shopper-first retail media" entails and how to get there.
The Real Deal on Shopper-First Retail Media
epsilon.com
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Third-party cookies may live to see another day, but #retailers still need to future-proof their marketing. In the infographic, we uncover how retail #marketers feel about signal loss and highlight alternative technologies they're exploring to connect with customers without 3PCs. Take a look: https://lnkd.in/dfq8tryN
How retail marketers feel about a world beyond third-party cookies
epsilon.com
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Your #datacleanroom shouldn’t just be an empty container. Learn why #AI and #identity are key to make higher-performing #marketing campaigns at our latest ADWEEK webinar with guest speaker IDC. https://lnkd.in/gvXSh_MN
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Halloween may seem far away, but our survey shows some shoppers are starting early🎃 Read more about our 4 key findings to help plan your Halloween marketing here: https://lnkd.in/g6u3DUgG #Halloween #marketing