Epsilon’s Post

So excited to relaunch our Real Deal video series! 📹 Many thanks to Shannon Fazendin who is a total pro 🌟 , and makes it easy for brands to understand why #AdvancedTV is such an efficient and effective advertising channel. https://lnkd.in/gCEAwYRe Watch to learn: 📺 What exactly is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? ❓ What is the difference between #OTT, #ConnectedTV and #AddressableTV? 📈 Does it really drive results?

To achieve optimal results from your multiscreen TV campaign, use these insights from thousands of past #politicalcampaigns to guide your strategy. via @Effectv #ComcastEmp

‘’Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.’’ Head of Broadcast Gregor Chalmers’s highlights that while spot attribution enables measuring the immediate impact of TV ads, it provides a narrow view and shares why brands should take a more holistic approach that accounts for TV's broader, long-term brand-building power. Catch up on the full article via The Media Leader... https://lnkd.in/dHNjJfA3 #AVPlanning #Mediaagency #Staysmart

What will the future of TV advertising look like and what challenges does TV fragmentation pose? These were some of the questions that Guillaume Belmas, CEO at Realytics, delved into during his interview with Minted at the ‘Future of TV Ads’ event. Learn more ⤵️ #adtech #TVadvertising

Discover actionable insights and expert tips that will transform your approach to TV advertising. Click the link here to watch the full recording: https://bit.ly/4bb27Zw ‼️ #webinar #rockerbox #professionaldevelopment #industryinsights #directavenue

Would you believe commercials are making a comeback? Streamers have started ditching subscriber services for free, ad-supported options. Connected TV advertising has a bigger conversion impact than ever before, so make sure your marketing is ready for a star turn by reaching out to YPM! #digitalmarketing #marketingtrends #digitaltrends

We have decided not to remove the stricter TV advertising rules that apply only to public service broadcasters, following a period of consultation.   Currently ITV, STV, Channel 4, S4C and Channel 5 have tighter advertising restrictions than other commercial channels, such as ITV2, 5USA and Pick.  We have been reviewing this and while we believe there may be merit in harmonising the rules, we recognise that the potential benefits to audiences, public service broadcasters and the wider market are uncertain.  Read more about our decision.    https://lnkd.in/eUwP9yrY #Broadcast #TV #Advertising  

Data from our 2023 In Review: TV Transparency Report reveals that over 35,200 brands advertised on TV last year, with more than 647,000 creatives competing for viewers attention. Explore insights from the report at Advanced Television to learn more about the TV advertising trends you need to know in 2024: https://lnkd.in/gW9sZPtz

The Pay TV Bundle: At A Critical Crossroads >> https://ow.ly/OlHK50PJPM2

Ever wondered how the internet users are watching TV nowadays? 🤔 Let's find out! Discover trends between live TV, on-demand services, and other means of content delivery. Follow us for more insights on TV watching habits and more! Source: GWI (Q3 2022) Global Data Report #mediaQX #AdvancedSegmentation #mediaqx #tvadvertising #tvhabits #audiencesegmentation