Epsilon India

API deprecation can be complex and time-consuming. Shilpa Beny, Developer at Epsilon shares a detailed blog on migration from Google's deprecated Chart API to the ZXing API for our MFA implementation. Read more about valuable insights and lessons learned. Click here to read more: https://bit.ly/3RVJ1zx #EpsilonEngineering #GoogleAPI #APIDeprecation #Innovation #DeveloperCommunity #EpsilonIndia

The cookie-less era demands a new approach. In a recent article with BW Marketing World, SVP of Analytics & Consulting, Lakshmana Gnanapragasam, shares how to stay ahead with first-party data and CDPs. Click here to read more: https://bit.ly/4bBBwVM #MarketingInnovation #FirstPartyData #CDP #IdentityResolution #DataStrategy #EpsilonIndia

Ever wondered what a cookie-free future looks like? Epsilon India's VP-Head of International Marketing, Ganga Ganapathi Poovaiah (she/ her), just spilled the tea in an article with ET BrandEquity. We're talking First Party Data, Contextual Targeting, and Zero Party Data—game-changing strategies that are reshaping marketing as we know it. Check out the full article for all the insights: https://bit.ly/3zBEYCj #Marketing #DataPrivacy #Innovation #EpsilonIndia #ETBrandEquity

As consumer behavior evolves, marketing technology (MarTech) is on the rise. SVP of HR, Sonali De Sarker, recently shared her insights with The Economic Times, discussing the booming MarTech job market and offering invaluable advice for aspiring professionals. Sonali recommends equipping yourselves with in-demand skills like data engineering, Generative AI/Large Language Models (GenAI/LLMs), and programming languages to thrive in this dynamic landscape. Click here to read more: https://bit.ly/4bKJsEg #DigitalTransformation #EpsilonIndia #martech #adtech

At our global hackathon, 875 Epsilonians from 9 cities united as 204 teams. Mentored by Epsilon and AWS experts, they crafted groundbreaking solutions, from boosting efficiency to pioneering new services. The innovation was phenomenal! Thanks to all participants for fueling collaboration and creativity!                                                                        Click here to read more about it: https://bit.ly/3zE7CCX #HackcelerateTheMAYhem #Innovation #TeamEpsilon #AWS #GlobalHackathon

And it's a wrap of 2024 Zinnov GCC Confluence! From our CTO, Myron Sojka, sharing his expertise on building customer-centric business models to being recognized as the champion of unlocking GCC center value, we had a remarkable journey. We extend our sincere gratitude to Zinnov and all participants for the insightful sessions. The Confluence has become a cornerstone event, fostering collaboration and shaping the future of technology. We look forward to contributing further within the GCC space in the years to come. #ZinnovConfluence #EpsilonSuccess #Innovation #Teamwork #EpsilonIndia Zinnov Events

Today’s retailers face a myriad of challenges—depreciating cookies, scattered touchpoints, and evolving customer journeys. They are often confused where to start? Discover in our India retail marketing focussed report Igniting Engagement, how embracing identity-based strategies and transitioning to first-party data not only reduces costs but also enhances customer experiences and strengthens brand loyalty. Read the report: https://lnkd.in/d7NNUHx3 Alban Villani Ganga Ganapathi Poovaiah (she/ her) Sudha Shankar Simrat Sawhney Gurleen Saraon Indrani Khanvilkar #Epsilon #RetailMarketing #FirstPartyData #RetailMedia #ETBrandEquity

At the recent Zinnov Confluence 2024, Epsilon India was recognized as the champion of unlocking GCC center value! This award is a testament to Epsilon’s journey in India over the last 9 years. We are today 3600 people strong, delivering person-first marketing for global clients. Here’s to continuous innovation and creating connections #ZinnovConfluence #EpsilonSuccess #Innovation #Teamwork #EpsilonIndia Zinnov Events Zinnov

Join us at Zinnov Confluence on July 11th & 12th. Explore our industry-leading AdTech and MarTech solutions at our booth and see how they can empower your business. On July 12th at 11:55 AM, don't miss our CTO, Myron Sojka, as he joins a panel discussion with industry leaders on building a customer-centric business model. Get ready for insightful conversation and cutting-edge ideas! #ZinnovConfluence2024 #GCC #Partnership #Innovation #Technology #Leadership #EpsilonIndia Zinnov Events Zinnov

From enhancing online presence and leveraging first-party data for personalised experiences to achieving remarkable ROI, Epsilon and Acer were awarded the silver award at the ET Sharks Award 2024 in Future Perfect - Epsilon X Acer lead D2C into a post-cookie world category. #ETSharks2024 #ProgrammaticStrategy #Personalisation #DigitalInnovation Sooraj Balakrishnan Alban Villani Ganga Ganapathi Poovaiah (she/ her) Simrat Sawhney Gurleen Saraon Indrani Khanvilkar Darshan BG