Epsilon’s Post

Forrester data from 2023 shows that #email is the top way people discover brands, sales, and promotions. With inbox competition increasing, marketers need a cross-channel engagement strategy that not only drives value but also helps their brand stand out. https://bit.ly/4cXvP5y Our buyer's guide can help you navigate the process and find a solution that: 📈 Makes it easy for marketers to drive meaningful results, understand their customers and meet their expectations, build messages and orchestrate journeys 🔑 Respects and protects the privacy and preferences of consumers 📧 Streamlines the setup and execution of your communications in owned channels 🛍️ Sets your brand apart from competitors

I've audited just under a 100 of DTC brands' email setups. Here's the small but important thing they often overlook: Collecting zero-party data at the top of your funnel - on the pop-up. Why don’t they make their job easier by asking prospects' problems or preferences? Not only does it give you more info about your audience, But you can tailor your marketing toward their needs And make them feel like you're talking to them. My favorite things to ask: ✅ Their main problem ✅ Their goal with your product ✅ Their personal preferences It’s as easy as: 1️⃣ Ask them [identify a problem] 2️⃣ Personalize [address the problem] 3️⃣ Provide relevant content [offer a solution] 4️⃣ Convert them [win] There are many things brands do wrong. And there are even more things they don't pay attention to. But this little detail always makes me wonder WHY?

In a world dominated by digital communication, it's important to re-emphasise the value of face-to-face engagement, especially in the context of promoting products and services. For many industries, there is an immense value in bringing your product, service, or simply presence back into the real world, where customers can see, touch, and experience them directly. Face-to-face engagement allows potential buyers to build trust and connect with the brand on a deeper level, understanding features, comfort, and overall appeal in a more tangible way. While online advertising and digital marketing strategies have gained prominence in recent years, there is still a real power in real-world interactions and the impact they have on potential customers. DM us or email [email protected] https://lnkd.in/gcPuS9tF #milkshakepromotions #perthmarketing #perthpopupshop #brandambassadors #leadgeneration #staffingsolutions

We've audited just under 100 of DTC brands' email setups. Here's the small but important thing they often overlook: Collecting zero-party data at the top of your funnel - on the pop-up. Why don’t they make their job easier by asking prospects' problems or preferences? Not only does it give you more info about your audience, But you can tailor your marketing toward their needs. And make them feel like you're talking to them. Our favorite things to ask: ✅ Their main problem ✅ Their goal with your product ✅ Their personal preferences It’s as easy as: 1️⃣ Ask them [identify a problem] 2️⃣ Personalize [address the problem] 3️⃣ Provide relevant content [offer a solution] 4️⃣ Convert them [win]

The article underscores the value of targeted data in marketing personalization. However, cross-web clickstream data provides an even broader view of consumer behavior, offering deeper insights that can further refine marketing strategies. Such comprehensive data can significantly enhance the effectiveness of personalized marketing campaigns. For more insights into different types of consumer data, including cross-web clickstream data, visit https://lnkd.in/eDWc2qVi.

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Tired of generic outreach that doesn't resonate with your audience? With eoJourneys, you can create personalized outreach that engages clients at every stage of their journey with your brand. Let us help you drive more sales and build stronger customer relationships today! #personalizedoutreach #customerrelationships #eoJourneys #EvolvedOffice #MSP #BSP #Digital Marketing

Tired of generic outreach that doesn't resonate with your audience? With eoJourneys, you can create personalized outreach that engages clients at every stage of their journey with your brand. Let us help you drive more sales and build stronger customer relationships today! #personalizedoutreach #customerrelationships #eoJourneys #EvolvedOffice #MSP #BSP #Digital Marketing

Tired of generic outreach that doesn't resonate with your audience? With eoJourneys, you can create personalized outreach that engages clients at every stage of their journey with your brand. Let us help you drive more sales and build stronger customer relationships today! #personalizedoutreach #customerrelationships #eoJourneys #EvolvedOffice #MSP #BSP #Digital Marketing

Absolutely, establishing a unique brand personality is crucial in a saturated market. Social media marketing becomes the canvas for showcasing that distinct identity, fostering connections and creating loyal customer relationships. If you're ready to elevate your e-commerce presence, I'm here to help craft and execute a personalized social media strategy that sets your brand apart and cultivates lasting customer loyalty. 🌐📈 #ecommercesuccess #BrandDifferentiation #SocialMediaMarketing #CustomerLoyalty #DigitalMarketingPartner