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Turning Great Strategy into Great Performance
Strategy & Execution Magazine ArticleDespite the enormous time and energy that goes into strategy development, many companies have little to show for their efforts. Indeed, research by the... -
The Seven Ages of the Leader
Leadership Magazine ArticleEach stage of leadership brings new crises and challenges. They’re wrenching—but knowing what to expect can help you get through them. -
Curveball: Strategies to Fool the Competition
Strategic planning Magazine ArticleA couple of years ago, I coauthored with Rob Lachenauer an article called “Hardball: Five Killer Strategies for Trouncing the Competition.” The piece, along with a subsequent book, was misunderstood by many people. Critics said that hardball meant playing dirty or mean, neither of which is true. What is true is that hardball—let’s face it, […] -
The Booming Business of Drones
Innovation Digital ArticleUnmanned aircraft are creating a new civilian industry. -
Your Loyalty Program Is Betraying You
Finance and investing Magazine ArticleLoyalty programs abound, but most of them don’t accomplish much. If you want yours to perform, here are the five mistakes to avoid. -
You Have More Capital than You Think
Finance & Accounting Magazine ArticleSenior executives typically delegate responsibility for managing a firm's derivatives portfolio to in-house financial experts and the company's financial... -
Your Company Needs a Space Strategy. Now.
Innovation Magazine ArticleRapidly falling launch costs and fleets of new satellites are opening up big opportunities for business. -
Where Does the Airline Industry Go from Here?
Global Business Digital ArticleEighteen months into the pandemic, a panel of experts discuss what's changed, whether the bailouts were misspent, and if business travel is ever coming... -
Life's Work: Scott Kelly
Leadership & Managing People Magazine ArticleThe astronaut talks about how his style of leadership has changed, how he got along with Russian cosmonauts in space, how he handles stress, and more. -
Why Loyalty Programs Alienate Great Customers
Sales & Marketing Magazine ArticleAirline rewards are still based on miles flown. This is a mistake, according to Hal Brierley, the executive chairman and chief loyalty architect of Brierley... -
Strategy as Active Waiting
Strategy & Execution Magazine ArticleSuccessful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,... -
Blue Ocean Strategy
Strategy & Execution Magazine ArticleDespite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus.... -
Procurement as Strategy
Innovation Magazine ArticleIn 2004, just days after Greece unexpectedly won the European Soccer Championship, Adidas delivered more than 145,000 Greece team jerseys across markets in Europe. Smart marketing, right? Without a doubt. But perhaps even more impressive were Adidas’s global procurement efforts: Thanks to a centralized supply chain coordinated with its country-based sales subsidiaries, the company created […] -
First Make It Work, Then Rebrand It
Mergers and acquisitions Magazine ArticleUsually when companies merge, they get right to work on rebranding. In the case of airlines, the combined entity’s new logo quickly finds its way onto repainted planes, restyled uniforms, and fresh airport signage. But after Avianca and TACA merged—each with its own rich heritage, culture, and business—we took our time. In fact, we waited […] -
Stop Making Plans; Start Making Decisions
Strategy & Execution Magazine ArticleMany executives have grown skeptical of strategic planning. Is it any wonder? Despite all the time and energy that go into it, strategic planning most... -
Facing Ambiguous Threats
Risk management Magazine ArticleFirms often ignore small signs that may—or may not—portend danger to their markets or reputations. Here is a systematic way to analyze and respond to weak signals. -
Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall
Technology & Operations Magazine ArticleJust because the competition is tough, that's no reason to be tough on customers, says Sir Colin Marshall, chairman of British Airways. Even in a cutthroat,... -
Inside Boeing’s Big Move
Operations strategy Magazine ArticleThe aerospace giant shifted its headquarters from Seattle to Chicago in record time. The leader of the effort tells how. -
Information Technology and the Board of Directors
Technology & Operations Magazine ArticleEver since the Y2K scare, boards have grown increasingly nervous about corporate dependence on information technology. Since then, computer crashes, denial... -
What Space Exploration and Health Care Can Teach You About Navigating Uncertainty
Leadership & Managing People Digital ArticleTried and tested strategies from professionals accustomed to crisis.
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Sabena Belgian World Airlines: A Plan of Action
Strategy & Execution Case Study5.00View Details Supplements Sabena Belgian World Airlines. -
ANA (B)
Sales & Marketing Case Study5.00View Details All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the... -
Dealing with low-cost competition in the airline industry (A): The case of Lufthansa
Strategy & Execution Case Study11.95View Details In 2002 the management team of Deutsche Lufthansa AG was considering the upcoming threat from low-cost airlines in the context of an increasingly complex... -
Fastjet: Strategy and Expansion
Strategy & Execution Case Study11.95View Details In 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier... -
SpaceX, Economies of Scale, and a Revolution in Space Access
Global Business Case Study11.95View Details From the time he transformed the world of online banking, Elon Musk had established himself as a bold innovator eager to challenge the status quo in hopes... -
BMP POLICY MEETING - Confidential Instructions to C. Roberts, Quality Engineer
Strategy & Execution Case Study5.00View Details Five-party, four-issue internal negotiation among employees of a major engine manufacturer to agree on procurement guidelines in preparation for external... -
American Airlines' Value Pricing (A)
Sales & Marketing Case Study11.95View Details In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than... -
San Francisco International Airport and Quantum Secure's SAFE for Aviation System
Technology & Operations Case Study11.95View Details In 2008 San Francisco International Airport (known by its three-letter airport code, SFO) had announced a $383 million plan to renovate and reopen Terminal... -
David Neeleman: Flight Path of a Servant Leader (B)
Leadership & Managing People Case Study5.00View Details David Neeleman (B) traces the events subsequent to the (A) case. -
Florida Air, Inc.
Innovation & Entrepreneurship Case Study11.95View Details Offers the opportunity to examine two important challenges in starting a company: selecting partners and finding capital. Presents a candid view into... -
The Battle for Logan Airport: American Airlines versus JetBlue (B)
Strategy & Execution Case Study5.00View Details The entrance of JetBlue into the Boston area low-cost carrier market in 2004 is viewed as a direct attack on Major airlines and prompts American Airlines... -
Hong Kong Dragon Airlines Limited (B): Lease vs. Buy Decision
Finance & Accounting Case Study5.00View Details In early 2006, a taskforce at the Hong Kong Dragon Airlines ("Dragonair") was formed to evaluate alternative ways to replace a spare engine. The potential... -
Estonia Air's Big Buy
Innovation & Entrepreneurship Case Study11.95View Details Rait Kalda, vice president of operations for AS Estonian Air, faced a challenge: how should Estonian Air address projected increases in intra-European... -
Cathay Pacific Airways: "Service Straight from the Heart"
Technology & Operations Case Study11.95View Details In 1993, the cabin crew of Cathay Pacific Airways, Hong Kong's flag carrier, went on a large-scale strike, which damaged crew morale. Peter Buecking was... -
Bulgaria: On the Road to EU Membership
Global Business Case Study11.95View Details Uses Bulgaria as an example of an Eastern European economy of transition. Presents the main facts about the country and the economic developments during... -
Uber Elevate: The Case for Flying Cars
Sales & Marketing Case Study11.95View Details In 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first "urban... -
AeroTech Service Group, Inc.
Technology & Operations Case Study11.95View Details AeroTech Service Group uses Internet protocols and other advanced computing technologies to interconnect the IS networks of McDonnell-Douglas Aerospace... -
Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger Sequel
Global Business Case Study5.00View Details This sequel accompanies case number 2044.0. In August 2013, the Antitrust Division of the Department of Justice (DOJ) shocked many in the airline industry... -
Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy
Global Business Case Study11.95View Details Planetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would... -
Two Ways to Fly South: Lan Airlines and Southwest Airlines
Strategy & Execution Case Study11.95View Details Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines....
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Sabena Belgian World Airlines: A Plan of Action
Strategy & Execution Case Study5.00View Details Supplements Sabena Belgian World Airlines. -
Turning Great Strategy into Great Performance
Strategy & Execution Magazine ArticleDespite the enormous time and energy that goes into strategy development, many companies have little to show for their efforts. Indeed, research by the... -
ANA (B)
Sales & Marketing Case Study5.00View Details All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the... -
Management Learning Not Management Control: The True Role of Performance Measurement
Leadership & Managing People Digital ArticleThe true role of performance measurement is to provide a means of management learning, rather than simply a means of management control. It is widely... -
Dealing with low-cost competition in the airline industry (A): The case of Lufthansa
Strategy & Execution Case Study11.95View Details In 2002 the management team of Deutsche Lufthansa AG was considering the upcoming threat from low-cost airlines in the context of an increasingly complex... -
Fastjet: Strategy and Expansion
Strategy & Execution Case Study11.95View Details In 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier... -
SpaceX, Economies of Scale, and a Revolution in Space Access
Global Business Case Study11.95View Details From the time he transformed the world of online banking, Elon Musk had established himself as a bold innovator eager to challenge the status quo in hopes... -
BMP POLICY MEETING - Confidential Instructions to C. Roberts, Quality Engineer
Strategy & Execution Case Study5.00View Details Five-party, four-issue internal negotiation among employees of a major engine manufacturer to agree on procurement guidelines in preparation for external... -
American Airlines' Value Pricing (A)
Sales & Marketing Case Study11.95View Details In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than... -
The Seven Ages of the Leader
Leadership Magazine ArticleEach stage of leadership brings new crises and challenges. They’re wrenching—but knowing what to expect can help you get through them.