ESEM

Despite AR's growing adaptation in marketing, very few studies have been found to evaluate its effectiveness in getting user acceptance. This paper presents the design and evaluation of a mobile Augmented Reality (AR) advertising application as a ...

The development of neuroimaging techniques such as functional magnetic resonance imaging (fMRI) has provided marketers with the possibility of studying changes in brain activity in relation to marketing information (packaging, pricing, promotions, etc.) ...

The sense of touch has a significant role in establishing effective communication with customers and improving brand awareness and product experience. With mobile and wearable devices at the core of communication today, mobile marketing is crucial for ...

I design a range of personalizable electronic sound and perfume accessories called Sound Perfume system to establish memorable experiences, through embedded auditory and olfactory actuators which can generate wearer's unique sound and perfume ...

THIS tutorial paper describes the development of a new interface for multisensory communications called "Thermal Sweet Taste Interface". By rapidly changing the temperature of the surface of the tongue, this interface is capable of generating virtual ...

This workshop aims to increase awareness of the different ways in which new technologies (e.g. social media, virtual reality, digital, and neuroimaging technologies) can be used as input or means to develop multisensory experiences that improve consumer ...

The sense of smell (olfaction) has been recognised as an important factor governing our emotions and memory. Nevertheless, it remains the most underexplored sense and is still a relatively new modality in the domain of marketing. While researchers have ...