research-article

A mobile augmented reality game design approach for on product advertising

Authors:

Nur Intan Adhani M. Nazri,

Dayang Rohaya Awang Rambli,

Azfar TomiAuthors Info & Claims

ACE '15: Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology

Article No.: 48, Pages 1 - 8

https://doi.org/10.1145/2832932.2856222

Published: 16 November 2015 Publication History

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Abstract

Despite AR's growing adaptation in marketing, very few studies have been found to evaluate its effectiveness in getting user acceptance. This paper presents the design and evaluation of a mobile Augmented Reality (AR) advertising application as a marketing strategy. A survey study had been carried out in order to investigate the potential of mobile AR games based application in marketing aspects. The application itself was assessed for the ease of use in playing with the games and user acceptance on the implementation of AR technology. Results showed that using AR application can encourage customers to visit the company's website. It also showed that the games are easy to play and able to encourage customers to buy the product again, in this case chocolate bar in order to get different types of games. This initial study showed that AR based applications could promote the sales performance of the product.

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Tallat RHawbani AWang XAl-Dubai AZhao LLiu ZMin GZomaya AHamood Alsamhi S(2024)Navigating Industry 5.0: A Survey of Key Enabling Technologies, Trends, Challenges, and OpportunitiesIEEE Communications Surveys & Tutorials10.1109/COMST.2023.332947226:2(1080-1126)Online publication date: Oct-2025
https://doi.org/10.1109/COMST.2023.3329472
Oun AHagerdorn NScheideger CCheng X(2024)Mobile Devices or Head-Mounted Displays: A Comparative Review and Analysis of Augmented Reality in HealthcareIEEE Access10.1109/ACCESS.2024.336183312(21825-21839)Online publication date: 2024
https://doi.org/10.1109/ACCESS.2024.3361833

Index Terms

A mobile augmented reality game design approach for on product advertising
1. Computing methodologies
  1. Computer graphics
    1. Graphics systems and interfaces
      1. Virtual reality
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Mixed / augmented reality
      2. Virtual reality

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Published In

ACE '15: Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology

November 2015

388 pages

ISBN:9781450338523

DOI:10.1145/2832932

General Chairs:
Adrian David Cheok
Imagineering Institute, Malaysia, United Kingdom
,
Mohd Shah Sunar
Universiti Teknologi Malaysia
,
Ken Neo
Multimedia University, Malaysia
,
Program Chair:
Yoram Chisik
University of Madeira, Portugal

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 16 November 2015

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ACE 2015

ACE 2015: 12th International Conference on Advances in Computer Entertainment Technology

November 16 - 19, 2015

Iskandar, Malaysia

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Tallat RHawbani AWang XAl-Dubai AZhao LLiu ZMin GZomaya AHamood Alsamhi S(2024)Navigating Industry 5.0: A Survey of Key Enabling Technologies, Trends, Challenges, and OpportunitiesIEEE Communications Surveys & Tutorials10.1109/COMST.2023.332947226:2(1080-1126)Online publication date: Oct-2025
https://doi.org/10.1109/COMST.2023.3329472
Oun AHagerdorn NScheideger CCheng X(2024)Mobile Devices or Head-Mounted Displays: A Comparative Review and Analysis of Augmented Reality in HealthcareIEEE Access10.1109/ACCESS.2024.336183312(21825-21839)Online publication date: 2024
https://doi.org/10.1109/ACCESS.2024.3361833

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Recommendations

A Survey on Haptic Technologies for Mobile Augmented Reality

Tourist eXperience and Use of Virtual Reality, Augmented Reality and Metaverse: A Literature Review

Virtual Reality, Augmented Reality and Metaverse: Customer Experience Approach and User Experience Evaluation Methods. Literature Review

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