Article

Factors and effects of information credibility

Authors:

D. Harrison McKnight,

Charles J. KacmarAuthors Info & Claims

ICEC '07: Proceedings of the ninth international conference on Electronic commerce

Pages 423 - 432

https://doi.org/10.1145/1282100.1282180

Published: 19 August 2007 Publication History

Abstract

Website success hinges on how credible the consumers consider the information on the website. Unless consumers believe the website's information is credible, they are not likely to be willing to act on the advice and will not develop loyalty to the website. This paper reports on how individual differences and initial website impressions affect perceptions of information credibility of an unfamiliar advice website. Results confirm that several individual difference variables and initial impression variables (perceived reputation, perceived website quality, and willingness to explore the website) play an important role in developing information credibility of an unfamiliar website, with first impressions and individual differences playing equivalent roles. The study also confirms the import of information credibility by demonstrating it positively influences perceived usefulness, perceived site risk, willingness to act on website advice, and perceived consumer loyalty toward the website.

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Index Terms

Factors and effects of information credibility
1. Applied computing
  1. Electronic commerce

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cover image ACM Other conferences

ICEC '07: Proceedings of the ninth international conference on Electronic commerce

August 2007

482 pages

ISBN:9781595937001

DOI:10.1145/1282100

Conference Chairs:
Maria Gini
University of Minnesota, USA
,
Robert J. Kauffman
Arizona State University, USA
,
General Chair:
Donna Sarppo
University of Minnesota, USA
,
Program Chairs:
Chris Dellarocas
University of Maryland, USA
,
Frank Dignum
Universiteit Utrecht, Netherlands

Copyright © 2007 ACM.

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Published: 19 August 2007

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https://doi.org/10.1177/21582440241309408
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