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Recently, there’s been a surge in social media usage, leading companies to employ influencers for product promotion. Alongside human influencers, virtual influencers are now increasingly used for brand and product communication on these platforms.

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There is a potential future where the content created by a human and an AI are indistinguishable. In this future, if you can’t tell the difference, does it matter? We conducted a 3 (Assigned creator: human, human with AI assistance, AI) by 4 (Context: ...

Misinformation poses a threat to democracy and to people’s health. Reliability criteria for news websites can help people identify misinformation. But despite their importance, there has been no empirically substantiated list of criteria for ...

Social media heavily influence the world. Its leverage has propitiated the rise of nefarious uses of social media platforms, such as spreading misinformation. This paper investigates whether entropy can be used to differentiate non-organic from ...

The methods and technologies employed to detect and counter false news and distorted data in social networks are analyzed. An overview of existing methods for detecting news containing unreliable information is presented, along with a set of ...

Consumers read online reviews to decide whether to buy a product. Extensive research examines what makes a single review helpful or credible, yet there is very limited understanding of how a collection of reviews facilitates purchase decisions. Such ...

Mixed or inconsistent opinions are commonplace in online reviews. Prior research shows that review inconsistency has different effects: its product-level manifestation in the form of inconsistent product ratings is associated with poorer sales, but its ...

In an era dominated by social media, users are regularly exposed to propaganda, including efforts by authoritarian countries to undermine trust in government and health officials during elections and throughout the COVID-19 pandemic. Facebook and Twitter ...

Manipulative content and propaganda are an information quality concern on social media. Although attention has been turned toward mis- and disinformation, government-controlled social media pages have been able to quietly share information to encourage ...

This study examines how the credibility of the content of mis- or disinformation, as well as the believability of authors creating such information is assessed in online discussion. More specifically, the investigation was focused on the credibility of ...

Small business owners (SBOs) face several challenges when asking for microcredit loans from financial institutions. Usual difficulties include having low credit scores, unbanking situations, outstanding debts, informal employment situations, inability ...

Video-sharing platforms (VSPs) such as YouTube, TikTok, and Twitch attract millions of users and have become influential information sources, especially among the young generation. Video creators and live streamers make videos to engage viewers and form ...

Well-intentioned users sometimes enable the spread of misinformation due to limited context about where the information originated and/or why it is spreading. Building upon recommendations based on prior research about tackling misinformation, we explore ...

This study addresses the inadequacy of the current quantitative calculation method for decision-maker credibility in hesitant fuzzy multi-attribute decision-making, where credibility is considered. To overcome this limitation, a novel quantitative ...

A key gear in most misinformation ecosystems is the deployment of fake news websites that publish news in a similar fashion to how news articles are put out by credible sources. The content offered by these sites is disseminated in a complex process ...

This paper explores the complexity of what constitutes the demographic features of race and how race is perceived. "Race" is composed of a variety of factors including skin tone, facial features, and accent. Isolating these interrelated race features is ...

How should crowdfunding platforms alleviate information asymmetry between creators and crowdfunders? In traditional financial markets, public companies are required to disclose potential risks to their investors, and such risk disclosure requirements are ...

How should crowdfunding platforms alleviate information asymmetry between creators and crowdfunders? In traditional financial markets, public companies are required to disclose potential risks to their investors, and such risk disclosure requirements are ...

We propose a new notion of credibility for Bayesian persuasion problems. A disclosure policy is credible if the Sender cannot profit from tampering with her messages while keeping the message distribution unchanged.

Using optimal transport theory, we ...

The role of credibility in persuasive systems is undoubted. It is therefore important that the determinants of credibility are clearly understood. Studies have asserted that personalizing persuasive principles, for instance, based on users’ personality, ...

When interacting with humans, virtual agents use both visual and auditory information. We developed a device that can present the facial expressions of a virtual agent together with providing tactile information from the movement of internal weights. ...

In asylum decision-making, legal authorities rely on the criterion "credibility" as a measure for determining whether an individual has a legitimate asylum claim; that is, whether they have a well-founded fear of persecution upon returning to their ...

In order to measure the quality and level of digital transformation of banks, we evaluate its credibility. Due to the backwardness of data processing technology, the existing credibility evaluation methods have the defects of low validity of ...