Central European Business Review, 2024 (vol. 13), issue 4

Articles

Exploring Inclusion in the Remote Startup Landscape: A Case Study Analysis

Jolanta Maj, Aneta Hamza-Orlinska

Central European Business Review 2024, 13(4):1-19 | DOI: 10.18267/j.cebr.363  

The focus of the paper and the main objective of the research is to scrutinize the adaptability of an inclusion model tailored for conventional workspaces to the context of startups employing remote freelance teams across different locations, probing whether this model holds relevance in more flexible work arrangements. The paper is based on a qualitative analysis of empirical material collected in a case study. The case study was conducted in a virtual marketing startup registered in Ireland composed of 14 employees, including 12 freelancers and 2 full-time employees working remotely from the UK, Ireland, France, Croatia, Romania, Belgium and Ukraine....

Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

Veronika Kop�ivov�, Radka Bauerov�

Central European Business Review 2024, 13(4):21-37 | DOI: 10.18267/j.cebr.361  

The metaverse is experiencing a resurgence, embodying a digital realm constructed through technologies such as virtual reality, augmented reality, cryptocurrency and the internet. The metaverse is a trending and widely discussed topic. Companies are still intensely weighing the pros and cons of joining this space, and it is not an easy decision for them to make. Thus, to make this decision easier, there is a clear need for studies that clarify users’ perception and intention of using the metaverse for purchasing products. Therefore, this study focuses on investigating the relationship between attitude and intention to purchase products in the...

Key Factors of Corporate Expatriates' Cross-Cultural Adjustment – an Empirical Study

Allen D. Engle, Zsuzsanna Szeiner, Sylvia Moln�r, J�zsef Po�r

Central European Business Review 2024, 13(4):39-58 | DOI: 10.18267/j.cebr.364  

This study investigates the difficulties that expatriates encounter while relocating to a foreign cultural environment. The examination of the issue is based on the results of primary research conducted among the Japanese community living and working in Hungary. Many circumstances make it difficult for an expat to feel at ease in the host country. Integration and thus the success of the posting are greatly hampered by overcoming cultural differences as well as linguistic challenges in a non-English speaking country. Language fluency issues are stated to trigger a series of practical, task-related barriers as well as broader social and emotional difficulties....

Driving Success: Unveiling Key Trends in Employee Training and Competency Development within the Automotive Industry

Hana Tr�vn��kov�, Vasilii Ostin, Anastasiia Mazurchenko

Central European Business Review 2024, 13(4):59-82 | DOI: 10.18267/j.cebr.366  

Trends such as advances in digital technologies and diversity in talent management necessitate continuous learning in the workplace and make European employers think about what competencies of their employees, in addition to basic digital competencies, are most in demand both today and in the foreseeable future. Considering this, identifying the main trends in employee training and development in the automotive industry in Central Europe and their impact on current and future competency profiles becomes the main purpose of this article. Both primary and secondary data have been analysed. The qualitative methodology in this article is based on the processing...

Global Image of Countries and Immigration Flows

Aleksy Kwilinski, Oleksii Lyulyov, Tetyana Pimonenko, Denys Pudryk

Central European Business Review 2024, 13(4):83-101 | DOI: 10.18267/j.cebr.359  

Global dynamics, including globalization, resource mobility and capital flow, have profoundly transformed countries' long-term development policies and shaped migrants' motivations. Beyond traditional socioeconomic considerations, migrants prioritize a country's global brand and image, extending beyond economics to cultural, social and environmental factors. The paper aims to test the hypothesis positing a statistically significant correlation between the net migration index and the perceptions of a country's brand by external stakeholders. The study applies the ANOVA test to check the research hypothesis. The object of investigation is EU countries...

Labour Shortage and Labour Retention as a Possible Strategy in a Difficult Economic Situation Based on Empirical Data of a Transitioning Economy

Zsolt S�ndor K�m�ves, J�zsef Po�r, Ladislav Mura, Arnold T�th, Erika Varga, G�bor Holl�sy-Vad�sz

Central European Business Review 2024, 13(4):103-121 | DOI: 10.18267/j.cebr.367  

The article presents the Hungarian results of research conducted in Central and Eastern European (CEE) countries. The main objective of the study was to examine organizational responses to labour shortages and labour retention strategies based on organization size and ownership background. In the theoretical part, we present the general situation of the Hungarian labour market and then discuss the effects of COVID-19 and the Russo-Ukrainian War, followed by labour shortage and retention. Our research was based on a survey of 383 organizations in Central and Eastern European economies, during which four hypotheses were tested. The SPSS 27.0 software...