For better or worse, it’s difficult for marketers to understand there’s a problem with a #measurement if they can’t feel it. That’s what that one percent of cookie-less traffic in #Chrome is — a catalyst of sorts (for some marketers at least) to start to mitigate the risk of not being able to track people at scale outside of the walled gardens.
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It’s difficult for marketers to understand there’s a problem with a measurement if they can’t feel it. That’s what that one percent of cookie-less traffic in Chrome is — a catalyst of sorts (for some marketers at least) to start to mitigate the risk of not being able to track people at scale outside of the walled gardens. #cookielessfuture #marketingstrategies
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
digiday.com
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🔥 As we bid farewell to the reign of 'Brat Summer' in 2024, a burning question emerges: Is Adland now entering a more 'Demure Autumn'? 🍂 Tara Blackman, VP of Global Revenue & Pre-sales at LiveRamp, discusses the significant shift in the ad industry from a rebellious phase to a more refined, data-driven future. This transition is particularly pronounced following Google's decision to no longer proactively phase out third-party cookies. Discover how authenticated identity and privacy-first strategies are shaping CTV, retail media, and AI in this insightful Creativebrief feature, from embracing disruption to delivering results. Read on to see where adland is headed next.👇 https://lnkd.in/evcSDk92
Wait… did adland have a 'Brat Summer'? | Creativebrief
creativebrief.com
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Running Snapchat Ads for brands like CloudNine, ShopUprise, Dirk's Decants | Sharing Lessons After Spending $100k+ on Snapchat Ads
Most eCommerce store owners panic when sales start to fluctuate. Instead, this is the time for you to refer back to the good times. For you to look at what used to work and mimic that in current situations. The reality is; something you did changed along the way. -- We have the sauce to craft Profitable Snapchat ads Used the sauce on my friends clothing brand It added a quick $25k+ (and scaling) MRR to his clothing brand I know how to scale your brand with Snapchat Let’s talk scale: https://lnkd.in/ggq-j5Hj
Snapchat Ads Management - Ethan Huntsman
calendly.com
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Head of Product Management at Apple AIML | Ex-VP/GM/Director at IBM Watson and Unicorn Startups | Consumer & Enterprise AI Technologies
Reddit is shaking up the digital advertising landscape by embracing contextual and interest-based advertising, prioritizing privacy over invasive data collection. This approach offers in-the-moment relevance, is privacy-friendly, and has a broad reach. However, it may lack the hyper-personalization and ROI that comes from using personal data responsibly. The real opportunity might lie in a balanced approach, blending both strategies. It’s exciting to see a challenger take a stand against incumbents—let’s see how long they can maintain this stance before evolving with the market. #Innovation #TechDisruption #DigitalAdvertising #ProductLeadership
Reddit Battles Meta and Google Using Ads Based on Topics — Not Your Data
finance.yahoo.com
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Good news here as a start! Would love to connect with anyone interested in RTB House's approach here on how we are approaching cookiless and what the future holds!
Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger
adexchanger.com
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With the deprecation of cookies looming, it is a good time to reflect on how to best target without 3rd party cookies and align with best-in-class creative for display success. Clermont Digital's partnership with Greer Hall of Gravis has been critical in achieving strong, measurable ROI across display, television, and digital out of home. Read more on the winning strategy of media buyers and creative working in hand in hand to ensure success. https://lnkd.in/g-D6-eaE
Blog — Clermont Digital
clermontdigital.com
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Founder @ Kixely (Predictive SEO) & MindfulConversion (Mkt. Agency) | Ex-Microsoft/Amazon, 1xInventor
Does location matter in your #PaidSearch (#PPC) Strategy? If so, you need to be paying attention. 🌐 a new IP geolocation approach, named "IP Protection", is being proposed inside Google Chrome (66% browser market share) to balance privacy concerns with the need for location-based targeting. 📍 The proposal involves masking IP geolocation, mapping it to larger geographic areas until a population threshold is met. This method aims to maintain utility for advertisers while enhancing user privacy. 🌍 Importantly, these changes mean that while country and major city locations will be preserved, the accuracy at smaller geographic levels like zip codes will not be as precise. If your business depends on hyper-local targeting, you'll need to adapt to these broader geolocation segments. #DigitalMarketing #GeoTargeting #GoogleChrome #AdTech #LocationData #PPC #GoogleAds *Helpful Links in comments*
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Everything You Need To Know About Facebook Pixels
Facebook Pixels Explained - Crowley Media Group
https://crowleymediagroup.com
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Our agency is empowering others in the digital marketing realm to combat issues with compromised/hacked accounts across Meta's platforms! We tackle these challenges head-on, addressing them on a daily basis with precision and expertise. We understand the frustration and impact that compromised accounts can have on businesses advertising efforts. Our team is equipped with the knowledge and resources to swiftly resolve these issues, ensuring that your clients can return to advertising with confidence. From account recovery to navigating ad account restrictions, we've got you covered. For any additional details or inquiries, feel free to send a PM directly to myself or email [email protected]. Let's collaborate to safeguard your clients digital presence and maximize their advertising potential! #DigitalMarketing #AccountSecurity #AgencyPartnership 🛡️💼
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Honest question about creative diversity & volume: Do you think having creative diversity + volume is a way to just spend less on losers (because the hopper is full), or do you think Facebook's algorithm actually favors you feeding it a ton of creative? Or both? Everyone says creative diversity + volume, but I feel like it's just something people are parroting. What's your take? Comment below. #ecommerce #ads
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FouAnalytics - "see Fou yourself" with better analytics
3mofortunately, advertisers can do cookieless and clickless attribution and that would be more accurate than the cookie based stuff of the last 10 years. https://www.linkedin.com/pulse/how-do-cookieless-attribution-fouanalytics-dr-augustine-fou-ykwue/