Attending #Mobidictum2024 Conference? So are we! Grab an opportunity to catch up with Paweł Świdziński, Alex Diudiuk and Ryan Goeden and find out how our Deep Learning-powered retargeting can unlock more growth and revenue for your games. #rtbhouse #retargeting #gaming
RTB House
Technologia, informacja i Internet
Warsaw, Poland 38 882 obserwujących
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
Informacje
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Witryna
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http://www.rtbhouse.com
Link zewnętrzny organizacji RTB House
- Branża
- Technologia, informacja i Internet
- Wielkość firmy
- 1 001-5 000 pracowników
- Siedziba główna
- Warsaw, Poland
- Rodzaj
- Spółka prywatna
- Data założenia
- 2012
- Specjalizacje
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance i technology
Lokalizacje
Pracownicy RTB House
Aktualizacje
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It’s time for another Cookieless Newsroom—our monthly review of the most important news in the privacy-friendly advertising field. In this piece, we covered stories such as the regulatory response to Google's updated timeline for phasing out third-party cookies in Chrome, the upcoming enhancements to the Privacy Sandbox, and the high-profile trial between the U.S. Department of Justice (DOJ) and Google, which has garnered widespread attention in the adtech industry. Read more: https://lnkd.in/gBXeuKCw
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Targeted advertising is a marketing strategy that focuses on delivering advertisements to specific customers or a group of customers based on collected and analyzed data about a user, or preferably a group of users. A typical process looks as follows: 1️⃣ Data collection—A company gathers or purchases data about a user or group of users. 2️⃣ Data analysis—This data is analyzed, and any useful insights are recorded. 3️⃣ Audience segmentation—An advertiser’s audience can be segmented based on these insights, and this is used to determine what ads to send to whom. 4️⃣ Ad placement and personalization—Advertisers use this information to determine where to display ads and to personalize the content of the ads to the interests of their recipient. 5️⃣ Optimization and tracking—Yet more data is collected about an ad’s performance, which is used to optimize future adverts. Want to learn more about the types of targeted advertising, its goals, benefits, and perspectives for the future? See the article in the comments section.
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Heading to Tokyo Game Show? So are we! Connect with Naoki Kobayashi and Jakub Gajewski at the Japan's biggest gaming event and learn how working with us can boost the performance of your games. #tgs2024 #retargeting #gaming #mobilegames
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Volume 2 of our home & garden white paper series is focused on one of the sharpest tools marketers can deploy for online campaigns—Deep Learning. Learn how your brand can get the edge with superior technology: https://lnkd.in/dk8RzBGS #retargeting #deeplearning #whitepaper
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Retargeting and remarketing are terms often used interchangeably. Although they are indeed similar, there are fundamental differences between them: 1️⃣ They target different users—remarketing solely focuses on re-engaging users who are already in your channels (like email or social media), while retargeting more broadly targets users who have previously interacted with your brand. 2️⃣ They use different channels of communication—retargeting generally involves placing ads on external websites, while remarketing tends to focus on direct communication channels such as emails or push notifications. 3️⃣ They use different kinds of data—remarketing uses explicit data like email addresses from marketing efforts or customer accounts, while retargeting relies on website tags and cookies to show ads. Want to learn more? See the article in the comments section for more information.
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After months of testing and valuable industry feedback, including insights from ad tech leaders like RTB House, Google has unveiled significant updates to the Privacy Sandbox. These enhancements to the Protected Audience API are set to shape the future of online privacy and advertising. Read the full post and discover how these proposals integrate recent feedback and advance the next era of digital privacy: https://lnkd.in/d9c4mTGM #privacysandbox #adtech #rtbhouse #innovation #onlineprivacy
Your feedback in action: Upcoming Privacy Sandbox developments
privacysandbox.com
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We’re excited to share REVOLVE’s success story. This next-generation fashion retailer for Millennial and Gen Z consumers, with a curated selection of over 45,000 apparel, footwear, accessories, and beauty styles, aimed to scale up their display ad activities without compromising ROAS. Find out how REVOLVE not only achieved this but also exceeded their ROAS target by 56% by adding Deep Learning-powered performance campaigns into their marketing stack: https://lnkd.in/dXf32_Yi #performance #adtech #deeplearning #rtbhouse
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Despite the growing trend of consumers researching cars online, the automotive industry has struggled to increase online sales. While 92% of buyers begin their car search digitally, many hesitate to finalize the purchase. Why is that, and how can it change? Read the article by Aleksandra Drozda, Head of Sales Development and Efficiency at RTB House, published in Automotive News Europe, to discover how AI-powered retargeting strategies and data-driven campaigns can close the gap between research and purchase: https://lnkd.in/dKSz5DQz
How automakers can 'retarget' to secure online deals
europe.autonews.com
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We’re proud to announce that Anna Jankowska has been promoted to Executive Vice President of Global Partnerships at RTB House and will also assume this new role at Adlook. With over 5 years of dedicated service at RTB House, Anna has played a pivotal role in driving global business development by establishing and nurturing strategic alliances with top brands and corporations worldwide. Her focus will now include not only enhancing current partnerships but also creating new opportunities for Adlook across diverse markets. Anna’s strength in building C-level relationships will be instrumental as she advises both RTB House and Adlook teams, ensuring the continued growth and success of both companies. Join us in congratulating Anna on this well-deserved promotion and wishing her every success in this exciting new chapter. Read more: https://lnkd.in/dqkAVFZA