Taylor White’s Post

New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving faster than a viral TikTok dance. Easy clicks and cookie-cutter strategies are gone (thanks Google and Meta) and we’ve got at least four big problems to deal with: 🍪 Chrome cookie deprecation. Started 🕵️♀️ Click fraud. Still happening. 💸 LinkedIn costs. Skyrocketing 🖱️ Click IDs. Gone. For advertisers, it’s adapt or get left behind. One of the solutions at hand? Website visitor identification. Website visitor data lets you capture first-party data, grow and seed your custom audience lists, and recover cross-channel tracking capabilities. The results? Lower costs, less ad fraud, better attribution, and better marketing ROI. Website visitor identification is here and advertisers need to start taking advantage of it before it’s too late.

🔍 Exciting News Alert! 🔍 Reddit, one of the world's most engaging platforms, is taking a massive leap forward in the world of advertising! 🚀 They are now integrating third-party verification for advertisers. 💼 This significant move aims to ensure transparency, credibility, and above all, trust in the advertising process. 🎯 It's a game-changer, providing advertisers with more confidence and security in their ad placements and performance. So, fellow marketers and business owners, how do we feel about this new development? Does this change your perspective on advertising on Reddit? Let's open up the discussion! Drop your thoughts below. 👇 #Reddit #Advertising #DigitalMarketing #ThirdPartyVerification #MarketingNews

I've said for years to the ad industry, WE ARE THE BUSINESS MODEL FOR THE INTERNET. None of those gigantic tech platforms would be making billions if it weren't for us - and we meekly handed all the power over to them. It's time to take that power back, and wield it to drive, not only better, more effective results for our clients, but a better future for the internet. Follow Arielle Garcia on here for perspectives on this the entire industry needs to be listening to and taking on board, and hit me up on here if you're interested in and want to fund a pilot for the adtech business model of the future - one that delivers far better ROI via quality not quantity (I call it 'sale not scale') minus privacy-invasive data-gathering. Catherine Perloff Adweek https://lnkd.in/eQ277fjB

ATTENTION MEDIA BUYERS AND FACEBOOK ADVERTISERS! Should I keep or kill this ad? This creative has spent $56k since 8/2/24 @ 1.02x ROAS. ROAS Goal of .80x. CPA is pretty stable, but steadily trending up. ROAS is getting squeezed. Initial ROAS was over 1.4x and steadily on the decline. Trend lines are linear regressions. Yes, we have additional iterations of this creative and I'm not interested in "stretching" the performance with iterations. This is already done. This ad has been running for months and this is the result of "revitalizing" the copy of the landing pages. The ad can run again. Overall, this same ad has spent over $91,799 this year. Knowing this and the directional trend, what would you do? Keep or Kill?

When a product is free, you are the product. Or at least that's how it works with Reddit, who defines their first line of business as advertising. An interesting case study below on how sites profit from advertisers and vice versa.

How to work Facebook ad Auction? In the Facebook ad auction, multiple sellers place ads for a single product. The process, known as the Facebook ad auction, determines when and whose ad a user will see first. Facebook's ad system operates based on data points, machine learning, and algorithms. The platform designed its ad system to ensure that advertisers receive results aligned with their objectives. For instance, if someone wants their ad to target travelers, Facebook's algorithms prioritize showing the ad to users interested in travel. Now, let's delve into how the auction works. If a user is interested in three things, let's say A, B, and C, Facebook evaluates which ad (A, B, or C) to show based on factors like bid value, ad quality, and estimated action rate. The ad with a higher combination of these factors is prioritized and shown to the user first. #auction #targetedads #userfriendly #priorities

Right! Think of CTR as your ad's popularity contest score on Facebook. It's all about how many people in the bunch clicked on your ad. Imagine you're throwing a party (your ad) and Facebook invites a bunch of guests (impressions). The more guests who decide to click and join your party, the better your party!✌ To calculate CTR, simply divide the number of clicks by the number of impressions, then multiply by 100.📈 🚀Boom you got your CTR percentage. A high CTR means your party is a hit, and a low CTR means it's time to rethink your party favor (or in this case, your ad strategy). So, keep tweaking your ads until Facebook is the life of the party!

So ads are coming to Threads... we always knew they were coming. But will the juice be worth the squeeze for advertisers? Only time will tell. Always good to share my thoughts with the Digiday folks. Check out more insights here: https://lnkd.in/e5HeiBJp

🔥 In this article, we delved into the hottest ad tech topics of 2023 and what's in store for 2024. Join our LinkedIn Live with Chris Kane, Founder of Jounce Media, on December 13 at 2 pm EST for a more in-depth analysis. We'll discuss everything from Privacy Sandbox implementation to the resurrection of MediaMath after bankruptcy. #AdTechTrends #DigitalMedia #LinkedInLive https://bit.ly/4aaSquE

Interesting way to say that Amazon invented a new way to surveil its customers and sell that information to advertisers. Maybe I should run for office on a single plank platform of: "All personalized advertising is opt-in by the consumer, and any company that stores, sells, fingerprints, advanced AI's, machine learns, or purchases any non-essential (to the transaction the consumer consented to, e.g. buying a toaster from Amazon) data about a person is fined $20M per violation." That fact that big tech and the government both claim the divine right to surveil us at all times "for our own benefit" (aka, pushing cheap goods produced with slave labor and hijacking our attention and dopamine pathways to do so) is clear proof that we need to apply the Fourth Amendment to the digital realm.