Anthony G. Govic’s Post

Is your online campaign hitting roadblocks? 🚧 Don't fret! In our latest blog, we're decoding the 3 warning signs of campaign failure and offering lightning-fast fixes. From vanishing impressions to click-heavy results with no conversions, we've got solutions for all. Discover the secrets to campaign success now! 👉https://hubs.ly/Q0246DJs0 #OnlineMarketing #CampaignFailures #FixItFast

As Google phases out third-party cookies, and the continued focus on privacy and first party data, marketers will need to rely on evolved methods for targeting and tracking users. https://ow.ly/NUVj50QU8Ex (un)Common Logic #marketing #martech #technology #Google

In his latest article, our president, Phil Case, has shared that "A cookie-less world doesn’t have to spell chaos for advertisers. All it requires is a change in outlook and approach." Read the full article on MediaPost!

Did you know that Facebook is 20 years old this year? The social media giant has revolutionised the marketing industry over the past two decades, gather loads of data in how we all tick. Despite losing its 'cool' factor among younger generations, it still has over three billion monthly active users, but what lessons have we learnt from Facebook? This article by NewDigitalAge takes a deep dive into what we can learn. It’s an interesting read. #PR #Facebook #SocialMediaMarketing

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/FiER30sB7Ef   #adtech #digitaladvertising

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/MpHi30sB61q   #adtech #digitaladvertising

Marketers often struggle to understand the return on investment from digital ads run on platforms like Google and Facebook. The best way to get at the causal impact of digital ads is though randomized controlled trials (RCTs), but they are costly to run at scale. New research finds a way around this problem by combining other industry-standard ad-measurement techniques with data from a very small number of RCTs. The approach enables advertisers to predict incremental ad impact for campaigns that are not implemented as RCTs.

Cookieless tracking is getting closer and closer! Time to start planning and having conversations with your team and agencies! Give me a shout if you want to discuss. Agencies will need to be fluent when explaining to clients! #cookieless #tracking #google The end of widespread tracking is likely still a year off. So, do marketers start exhaling in relief?  Well, it’s a matter of perspective. Some are navigating these waters pretty well by updating their ad tech partners and changing their measurement plans. On the flip side, there are others who are still figuring out how to tackle the issue. And then there are those who are just not dealing with it at all. In other words, marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward.

Let's kick off the week with a question for digital marketers! Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/ZZBo30sB5e3   #adtech #digitaladvertising

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/jo4s30sBfJg   #adtech #digitaladvertising