📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so. The result? By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets? The race has started - but the finish line is far. For an in-depth analysis, read the full briefing 👇 #plantbased #ProteinTransition #ClimateAction #proteinwende #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3
Madre Brava
Non-profit Organizations
Washington, District of Columbia 2,778 followers
Brave campaigns and strategies to achieve 100% sustainable, healthy, affordable food for all.
About us
Madre Brava persuades companies, governments, and financiers to provide good food that is healthy for people, animals and planet.
- Website
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www.madrebrava.org
External link for Madre Brava
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- food systems transformation, sustainable proteins, industrial meat, deforestation, climate change, healthy diets, good food, regenerative agriculture, alternative proteins, agroecology, water pollution, and environment
Locations
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Primary
Washington, District of Columbia, US
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London, GB
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Brussels, BE
Employees at Madre Brava
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Emily Armistead
Interim Executive Director - Madre Brava | Campaigns | Strategy | Organisational Leadership | Programme Direction | Environment | Non-profits |…
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Lynn Pasterny
Policy & Campaigns Consultant, Corporate Responsibility Expert
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Nico Muzi
Managing Director & Co-Founder, Madre Brava
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william todts
Executive Director at Transport & Environment (T&E)
Updates
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🚨 Slowing down global heating in our lifetime is possible, according to a new Greenpeace Nordic report. The campaigners highlight that livestock is the biggest human-made source of methane and call for a transition away from industrial meat and dairy production. 👇
Did you know that livestock is the single largest human-made source of methane globally? Yes, it's possible to slow down global heating within our lifetime by transitioning out of industrial meat and dairy production. Share our new report about methane emissions from Big Meat & Dairy! #MakeMethaneVisible
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🇹🇭This is the best time of the year for people in Thailand to start eating plant-rich food!🇹🇭 Every year in late September to the beginning of October, the “Jay Festival” or vegetarian festival, a period of ten days in which some believers of Taosim and Buddhism abstain from animal products, brings a wealth of plant-based proteins to shops and restaurants across the country. And, while it is a good time of year for people in Thailand to eat plant-based proteins, it is also an indication of how well placed the country is to make plant-rich diets a year-round phenomenon, for the benefit of the Thai economy and the environment. Plant-based meals are found in most convenience stores. Some chain restaurants offer plant-based menus with prominent displays. Even street food vendors join this festival and provide plant-based options on top of their regular dishes. Although rooted in a religious belief, this festival is enjoyed by non-religious vegans, vegetarians, and flexitarians alike. This festival doesn’t only demonstrate how plant-rich eating is ingrained into Thai culture, but also that Thai food producers have top-notch expertise in food processing and production, as they roll out a wide range of plant-based products to meet consumers’ demand. A big player like CP Group has also joined the market and created a line of seasonal plant-based products to sell in its retail locations, including plant-based sausages, and ready-to-eat microwavable meals. Our Thailand Director, Wich, says: “It is amazing how plant-based foods can be so easily accessible. Imagine what climate benefits we can achieve together as a nation if plant-based options were available and accessible throughout the year like they are this week.” According to Project Drawdown, adopting plant-rich diets is the highest impact climate action for individuals. “These 10 days exhibit how the choice context matters. What we need is the private sector and policy-makers to team up and make healthy and sustainable foods easily accessible all year round,” Wich concludes. Nalinee Robinson Peemdej Utsahajit Sunisa Chatsurachai Mirte Gosker Jacques-Chai Chomthongdi Andy Jarvis Kalayaan Constantino Lan Mercado Wadchara Pumpradit Chokdee Smithkittipol Ben C. Muangwong Smith Taweelerdniti Joanna Hellier Bruce Friedrich Wasamon Nutakul, PhD Asia Research & Engagement (ARE) Chisakan Ariphipat Shannon Campion Prad Kerdpairoj Koranis Tanangsnakool Namfon Unthapanya Thanyaporn Krichtitayawuth Pareena Prayukvong Sarinee Achavanuntakul Robin Willoughby Sonalie Figueiras Janjaree Chianwichai Wichayapat P. Siriyada Chongchuwanich Supaporn Kidkla
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With the UK at the forefront of alternative and novel protein development, Madre Brava's Emily Armistead questions what UK retailers are doing in response.👇
Interim Executive Director - Madre Brava | Campaigns | Strategy | Organisational Leadership | Programme Direction | Environment | Non-profits | Advocacy
⚡ Exciting news coming out of the UK this week. The UK stands to be at the forefront of alternative and novel protein development - with investments such as the recent launch of the Bezos Centre for Sustainable Protein at Imperial College and the new government supporting the development of a regulatory framework to help products come to market. 🍔 These new alternatives to traditional meat and dairy will help catalyse the shift to more plant-rich diets, reducing the harms of livestock production and consumption. And as this article says the UK is ready for this shift, with already high levels of flexitarianism, veganism and vegetarianism. ❎ So with conditions so right - a favorable government, receptive consumers and new products coming to market - one has to ask why UK retailers are seemingly dragging their feet on protein transition commitments? When Madre Brava surveyed Europe’s top-15 supermarkets earlier this year, not a single one of the UK’s big supermarkets had made commitments to shift their protein sales ratio in favour of plants. This puts them behind European counterparts including Lidl Germany and Albert Heijn in the Netherlands. ⏰ With many experts saying we should reach ‘peak meat’ in high-consuming countries as soon as next year, retailers have little time to waste in flipping the balance in favour of plant-rich foods. The question is when will the UK retailers step-up to make commitments and which of them will act first? Daniella Vega Archie Mason Sarah Wakefield Joanna Trewern Gemma Hoskins Bruce Friedrich Robin Willoughby Chiara Vitali Andy Jarvis https://lnkd.in/eaSG9Nya
Lab-grown meat could be sold in UK in next few years, says food regulator
theguardian.com
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👀Essential viewing 👀 This TED Talk from one of our Founders and friends, Tilt Collective CEO Sarah Lake is hugely significant for three reasons. 🔊 Sarah’s compelling argument that we can tackle climate change and feed a growing global population with a systemic shift to plant-rich diets. ⏰ The signal that this major global platform hosting Sarah’s talk gives that food is now on the menu when it comes to tackling climate change, and the sense that its inclusion will grow from here. 🥙 Coming hot on the heels of the first ever Food Day at New York Climate Week, Sarah’s Ted Talk shows there is a growing ‘protein transition’ movement, of which Madre Brava is a proud part. You can find out more by watching Sarah’s engaging and fascinating Ted Talk 👇
My TED talk is out! What an opportunity to stand on the TED stage and clearly state: we need more plants, and less livestock in our food system. In fact it's the only way we can meet climate goals and feed 10 billion people. Watch the talk and share widely so we can grow the movement for a plant-rich food system! https://lnkd.in/gb7aSWnX TED Conferences Gunhild Anker Stordalen, Andrew Steer, Jose Andres, Bill McKibben, Ethan Brown, Sam Kass, Paul Shapiro, Andy Jarvis, Aimée Christensen, The Hon. Julia Gillard AC, Maggie Baird
Sarah Lake: How to shift a country’s diet
https://www.ted.com
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📢 We are excited to welcome our new EU Policy and Project Fellow, Katrien Martens. 📢 Katrien, who has a deep interest in agriculture, food and environmental sciences from her background in Bioscience engineering, is a fellow at The School for Moral Ambition, of which we are huge fans. Her fellowship is looking at the future of food, which is the essence of our mission at Madre Brava. Katrien has worked in strategy and management consultancy, helping major businesses assess and improve the sustainability of their value chains. She says: “I'm beyond excited and honoured with the opportunity to spend my fellowship from the School for Moral Ambition at such an admirable organisation as Madre Brava. "The first interactions I have had with the team have been so warm and inspiring. What I've seen so far makes me trust in Madre Brava's strategy and its ability to make a lasting contribution towards a sustainable food system for all.” You can find her here: Katrien Martens to discuss food systems, complex supply chain collaborations, in-depth policy, or even ask her about her most recent sporting feat, finishing the Alpe D’Huez triathlon!
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📝 We’ve signed a joint-letter alongside 100+ international organisations and experts, ramping up our calls on the UN FAO to urgently retract a report, after the FAO doubled down on serious errors that downplay the emissions reduction potential of lower-meat and dairy diets. 👀 We believe the FAO is stubbornly denying basic maths errors in the report, claiming that the misleading figures are just a “rough estimate”. ❗The scientists who co-authored the two main papers used in the report have accused the FAO of distorting their work and are calling for the report’s retraction. The real potential of shifting to healthy lower-meat diets (EAT-Lancet) is a staggering 6 to 40 times higher than the FAO estimates. We’re calling on the FAO to urgently retract the flawed report and reissue it with mistakes rectified You can read the letter here: https://lnkd.in/dDW_u2qc More info in the Guardian article Professor Behrens links to in his post below. #Meat #Climate #ClimateChange #FAO #Livestock #LowerMeatDiet #Sustainability #EmissionsReduction
Earlier this year we documented many methodological issues in the FAO's Livestock Pathways report. The report underestimated the role of diets to reduce emissions by between 6 and 40 times! (compared to the scientific literature). We submitted these issues - written up in full - to the FAO and we have had no serious engagement since. In the Guardian article below, the FAO's chief scientist calls their calculations a "rough estimate". How that is responsible from a UN agency that has discursive and policy influence? More details from myself and Matthew Hayek below. https://lnkd.in/ehD6C-c4
Scientists criticise UN agency’s failure to withdraw livestock emissions report
theguardian.com
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So, what did we learn from #climateweeknyc, which wrapped last week? Here are our three big takeaways. 🍲Food is now firmly on the climate menu The event saw its first Food Day, co-organised by our partners Tilt Collective. This reflected a trend in the climate movement, with serious thought and work going into how to decarbonise our food system, rather than ‘climate mitigation’ being synonymous only with reducing fossil fuel use. Another promising sign on Food Day was who was in the room: 🏥 health, 🌎climate and 🐄 animal welfare advocates were all there, calling for more plants and fewer animal-sourced foods in our diets. These three communities can build an impactful and long-lasting movement. It’s a powerful collaboration, which gives us hope that we can bring our food system in line with human and planetary health goals. 💰Food systems work is chronically underfunded by climate philanthropy We cannot meet Paris climate goals without tackling emissions from food, but only 2% of climate philanthropy investment is currently directed to efforts to fix our food system. We hope events like Food Day help philanthropy reappraise its focus on fossil fuels to give food system transformation efforts the investment they need to succeed and have a lasting impact on the future of our planet. As with everything related to the desperate climate crisis we are now in, this needs to happen quickly. 🔥Cities and the private sector are blazing a trail, with the most exciting work on diet-shifts The host city itself 🗽has an impressive plant powered carbon challenge, a pioneering approach to rebalance the plant vs animal protein offering across the five boroughs. In a session we hosted alongside Plant Based Foods Association, we heard from Daniella Vega about the groundbreaking commitments of retailer Ahold Delhaize to shift its protein ratio in favour of plants, putting it in the vanguard of major retailers in Europe combining the health, climate, animal welfare and business benefits of the protein transition. 🗓️ What about next year? How do we build on this promising week? Now food is on the climate menu, we think it should be a signature dish. Fixing our food system is so intrinsic to averting climate catastrophe that we need a concerted focus on it. Why not a Food & Climate Week? And this time next year, we sincerely hope more than 2% of climate philanthropy is dedicated to efforts to fix our food system. Climate Group Robin Willoughby Sarah Lake
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🛒 Wie nachhaltig sind ALDI Nord Group ALDI SÜD Edeka, Kaufland Lidl in Germany und REWE ? Supermärkte sind die wichtigsten Player in unserem Lebensmittelsystem. Ihre Sortiments- und Ladengestaltung, ihre Werbung und viele weitere Maßnahmen beeinflussen sowohl was konsumiert wird, als auch was und wie produziert wird. Heute wird die Methodologie der Superlist Environment veröffentlicht. In diesem Ranking werden die größten Supermärkte Deutschlands in drei Bereichen verglichen: 🌱 Proteinwende 🚜 Nachhaltige Landwirtschaft 🌍 Klimapläne 🔍Die Superlist ist ein langfristig orientiertes Forschungsprojekt des Think Tanks Questionmark Foundation und vergleicht die Beiträge von Supermärkten aus ganz Europa für ein gesundes, nachhaltiges und faires Lebensmittelsystem. 🇩🇪In Deutschland wird die Superlist jetzt zum ersten Mal durchgeführt. Bei der Umsetzung wird die Questionmark Foundation dabei von uns Madre Brava, der Albert Schweitzer Foundation für unsere Mitwelt, ProVeg Deutschland und PAN Regional Office DACH unterstützt. Auch die Deutsche Umwelthilfe ist beratend dabei. 👀Mit der heutigen Vorstellung der Methodologie startet gleichzeitig die Datenerhebung und wir nehmen die Supermärkte ganz genau unter die Lupe. Finale Ergebnisse der Studie gibt es dann nächstes Jahr im Frühjahr. Mehr Infos hier 👇 https://lnkd.in/dEjyzjFW
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Great panel discussion right now at Tilt Collective's Food Day event we co-organised with the Plant Based Food Association. Powerful comments from Daniella Vega, VP of Health and Sustainability with Ahold Delhaize Daniella said: "The shift to plant-rich diets is a win-win solution for us. Selling more plant-based products including fresh produce and less animal-sourced products is a key lever for us to reduce Scope 3 emissions in our operations while also increasing sales of healthier foods to meet health targets" "Moreover, fresh produce is a growing and very profitable category. The shift to plant-rich diets is good business for us and good for the health of our customers." Emily Armistead Rachel Dreskin Negar Sedghi Jasmijn De Boo Tim Polkowski Julia Christian Sarah Lake Max Elder Alexander Liedke Amali Bunter Godo Röben 🌱 Rune-Christoffer Dragsdahl