First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
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James Cooper
Editor-in-Chief at Digiday/WorkLife
Updates
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Google's anti-trust trial starts next week. Share your thoughts with us ahead of the trial.
Google Anti-Trust Trial Survey
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Digiday reposted this
Ahead of the #USVGoogle antitrust trial kicking off next week, Digiday's editorial team wanted to gauge opinion on whether a divestiture of its sell-side business would be adequate (link below). It's a short, totally anonymous survey, plus there's also room to wax lyrical as much as you'd like which we'll discuss in the coming weeks. Thanks! https://lnkd.in/e44P3rmB
Google Anti-Trust Trial Survey
surveymonkey.com
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More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from real estate firm CBRE of 225 companies with offices in the U.S., Canada and Latin America. Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year, that survey found.
Employers that downsized office space say they now need to expand with hybrid work
digiday.com
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Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for #publishers. Between Google’s decision to no deprecate third-party cookies after all and #AI technology companies waving around big fat checks in exchange for access to publishers’ content, publishers had to reevaluate some priorities and figure out their philosophies on things that are bound to have a longtail impact on their businesses. Below is a recap of how the digital media industry spent the summer. Story by Kayleigh Barber
How publishers spent summer 2024
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Omnicom, dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big pitches, but because they all landed a piece of a giant tech platform media business in the last 24 hours. First, the big news: Amazon’s decision to place more than $2 billion in media spend was announced with a bit of a surprise: both #Omnicom and WPP shared the win. #Amazon handed WPP, as in GroupM, media duties for EMEA and APAC — helping that troubled holding company with much-needed new business in Europe, and a big boost in India and Australia, which offer the best potential for growth in APAC for the client. Consultancy MediaSense managed the review. In this piece by Michael Burgi, we speak to Brian Wieser, CFA, and Margaret Callahan.
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
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Crucially, the number of young women watching the National Football League (NFL) rose at the same time — a phenomenon attributed at least in part to the frequent presence of Swift at Kansas City Chiefs games. According to MarketWatch, female viewership rose 53% in the 12-17 age group, 24% among 18-24-year-olds and 34% for those over 35 during last year’s football season. That led some advertisers, such as L'Oréal, to buy Super Bowl ad slots for the first time ever. Eight months on, advertisers hope at least some of the viewers that followed Swift into the world of the #NFL will stick around. #taylorswift #football In this piece by Sam Bradley, we speak to Joel Yashinsky of Applebee's Neighborhood Grill + Bar, Dan Gyves of Athletes First, and Danny Suich of Fireball.
Applebee's joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
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The #AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. Reddit, Inc., TikTok, Meta and Snap Inc. have all created such tools as social media platforms that focus on expanding the ways marketers can use #generativeAI to create ads. Marketers, who are reading the tea leaves to see why these platforms are releasing AI-driven creative updates, say the tools are aimed at small businesses, making it easier for smaller advertisers to create ads within the social media platforms (and spend ad dollars with them). In this piece by Kimeko McCoy, we speak to Brandon Biancalani of Modifly, Ashvin Melwani of Obvi, and Kristin Wanek of Stealth Venture Labs.
Social media platforms fuel AI ad rush with new creative tools
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At the Digiday Media Buying Summit from October 15-17 in Palm Springs, you’ll be able to lock in months’ worth of meetings over the span of just three days as we bring together leaders from Canvas Worldwide, UM Worldwide, dentsu and more. https://buff.ly/4cZH51y
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In early July, Criteo announced a tie-up with Microsoft Advertising that will see the #BigTech behemoth bring its “extensive demand” to its global network of 225 retailers as the pair aims to ease advertisers’ frustration with the $150 billion retail media landscape. As part of the tie-up, Microsoft Advertising also intends to work with #Criteo as its preferred onsite media partner to create “an even more unified retail media ecosystem.” According to separate sources, the addition of Skai, whose competencies include helping brands navigate walled gardens, to the Criteo technology stack would (theoretically) further help the company realign its measurement capabilities to demonstrate incrementality measurement.
Criteo is holding M&A discussions with Skai to bolster its retail media play
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