AI is rapidly transforming industries, and leaders are eager to harness its potential. However, while 83% of decision-makers are optimistic about AI, fewer than half are actively amplifying its impact. A new report from WE Communications reveals that 83% of global leaders are optimistic about AI's potential, yet less than half have a plan to amplify its impact. Discover more insights here: ://https://lnkd.in/e5AuiZSV
The Drum
Internet News
London, England 173,644 followers
Marketing Can Change the World
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Columnist for The Drum | Keynote Marketing Speaker | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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After a week of fashion passion exploring Marc Jacobs’ unhinged TikToks, Loewe’s marketing mastery and why the hell all the fashion houses “ruined” their logos, culminating in an agency fashion show, I think we can safely say that this is our favorite focus yet. Buckle in for the silkiest weekend read we can offer.
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ADLAND’S GOT STYLE 🔥 This week we asked marketers to send photos of their best work outfits. Responses included some denim-denim ensembles, bright-coloured work trousers and matching sweater vests. What an awesome way to end our Fashion and Beauty Focus week on The Drum 🥁 There are plenty more outfits, where these came from - check it out on The Drum: https://lnkd.in/e9u6em-8 #workfashion #outfits #adland COY! Communications VML CALLING Seen Presents Culted
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The Drum reposted this
I'm attending From fragmented to fluid: how to improve mobile-first CX for 2025. Join me on October 8.
Why are disjointed processes, siloed teams and unreliable access to key data stopping marketers from creating unified customer experiences across all digital channels? It’s a beast of a challenge, but one we can tame together. Join The Drum, Airship and leaders from Invisible Stuff (formerly of Kingfisher) live on Tuesday, October 8 at 4:30pm GMT/11:30am EDT/8:30am PDT for a dynamic panel discussion where we’ll share how brands can accelerate unifying mobile experiences across app, web and everything in between to drive loyalty and retention. ✅ Click the 'Register' button to join us live. See you there!
From fragmented to fluid: how to improve mobile-first CX for 2025
www.linkedin.com
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The Drum reposted this
Get ready to mark your calendar for October 8th! 🗓️ The Drum's very own Richard Draycott 👑 will be LIVE on #linkedin, teaming up with Airship for an engaging session on enhancing mobile-first customer experiences for 2025 📱 Don't miss out on this insightful discussion! 🔗 Link to join view and register for the event: https://lnkd.in/eh-ZUmt4 #customerexperience #linkedinlive #customerloyalty
Why are disjointed processes, siloed teams and unreliable access to key data stopping marketers from creating unified customer experiences across all digital channels? It’s a beast of a challenge, but one we can tame together. Join The Drum, Airship and leaders from Invisible Stuff (formerly of Kingfisher) live on Tuesday, October 8 at 4:30pm GMT/11:30am EDT/8:30am PDT for a dynamic panel discussion where we’ll share how brands can accelerate unifying mobile experiences across app, web and everything in between to drive loyalty and retention. ✅ Click the 'Register' button to join us live. See you there!
From fragmented to fluid: how to improve mobile-first CX for 2025
www.linkedin.com
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🌍B2B World Fest 2024 is back and bigger than ever! 🌎 Join us in London and Chicago on November 20 as we bring together top B2B marketers, innovators, and change-makers to tackle the industry's hottest topics. From AI to storytelling and everything in between, this is the global stage for B2B excellence. Want your brand to be at the center of it all? Get in front of decision-makers and lead the conversation. Find out more: https://lnkd.in/ehkYwzRZ In partnership with BBN - The World's B2B Agency #B2BWorldFest #B2BMarketing
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Marks and Spencer attempts to engage a broader, younger, and more fashion-led audience with their latest ad 🔥 How’d they do? Read more about why this is our Ad Of The Day on The Drum: https://lnkd.in/e4Hmghhi 🥁 #MarksandSpencer #AdOfTheDay #GenZmarketing #MilennialMarketing
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The Drum is hosting From fragmented to fluid: how to improve mobile-first CX for 2025. Make sure to attend it on October 8.
Why are disjointed processes, siloed teams and unreliable access to key data stopping marketers from creating unified customer experiences across all digital channels? It’s a beast of a challenge, but one we can tame together. Join The Drum, Airship and leaders from Invisible Stuff (formerly of Kingfisher) live on Tuesday, October 8 at 4:30pm GMT/11:30am EDT/8:30am PDT for a dynamic panel discussion where we’ll share how brands can accelerate unifying mobile experiences across app, web and everything in between to drive loyalty and retention. ✅ Click the 'Register' button to join us live. See you there!
From fragmented to fluid: how to improve mobile-first CX for 2025
www.linkedin.com
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Marketers and agencies love to talk about getting brands into culture, but what does ‘showing up in culture’ actually mean? PepsiCo’s Eric Melis told The Drum what it involves for brands like LAYS, Pepsi and 7Up when he spoke at The Drum Live to Hannah Bowler. Watch the video: https://lnkd.in/eeBQACtj #marketing #pepsi #culture
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Does anyone really enjoy a display ad? 📺In the first episode of the 'Inside Outside' podcast, Karan Singh from Vistar Media and Simon Peel from Haleon dig into an important question: Have marketers become so data-driven that we've forgotten the human side of advertising? Discover how to bring back authentic consumer engagement and rethink the way we connect in the world of modern marketing 💡 Watch now 👉 https://lnkd.in/eqNNQ3PX #MarketingInsights #OOH #HumanConnection #DataVsHumans #ConsumerFirst