When Netflix seeks to keep its Formula 1 programming momentum humming in November, Honda will be along for the ride. The automaker is the title sponsor of the “Senna,” a six-episode series debuting Nov. 29 about the late Ayrton Senna, who is considered to be the greatest Brazilian Formula 1 driver of all time.
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
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Shana Starr
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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The Royals defeather the Orioles on social media and Netflix revives the rom-com—plus, why it was a bad week for Nike, CVS and LasikPlus.
Marketing winners and losers of the week
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Gus trolls Gut, Dead Ad Society refuses to let genius ideas rest in peace, Joanne Davis' new book, and more.
Agency news you need to know this week
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Since the trial ended last week, more voices have come out with proposed fixes they think could reset the scales, including encouraging Google to work more closely with Prebid.org, a group of programmatic advertising companies that develop standards for the industry.
How this Google ad tech change could win over programmatic publishers
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Toyota Motor Corp. will refocus DEI programs and halt sponsorship of LGBTQ events, citing “a highly politicized discussion” around corporate commitments to diversity, equity and inclusion.
Toyota curbs DEI policy after activist attack over LGBTQ support
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Much of United Airlines’ Gen Z marketing playbook involves delving into customer data to see how the group is buying and where they are flying. In recent years, United has offered a 5% to 10% discount for certain flights for younger customers that is only available in the airline’s app, according to Maggie Schmerin, chief advertising officer, speaking at the Business of Brands event. She said United noticed that the group was making purchases on mobile while older customers typically buy via desktop. Read more about the Gen Z marketing strategies of legacy brands including State Farm, United Airlines and Levi’s: https://lnkd.in/ewFP45GY
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Xavier Gutierrez, former president and CEO of the NHL’s Arizona Coyotes, writes about the team’s efforts to build an always-on relationship with the Latino community.
Xavier Gutierrez on winning the future in sports by engaging fans-in-waiting
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Google integrates ads into AI-generated summaries in search results, aiming to prove AI projects can drive revenue.
Google begins wide rollout of ads in AI overview search results
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How the NBA is reaching out to its diverse and far-flung fan base—particularly Gen Z and multicultural viewers.
NBA CMO on its creator strategy, global marketing and season-opening campaign
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Big tech companies must prioritize consumer privacy in AI development or face repercussions from both users and lawmakers.
AI, Big Tech and privacy—how to navigate legal and ethical use of consumer data
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