Amidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO is working to lay its own internal AI foundations, expectant that the tools evolve from hopeful hypotheticals to mechanisms that deliver business results. Last October, the retailer held its first Retail Gen AI Hackathon in collaboration with McGill University in Montreal and Amazon Web Services. It led to a plan to revamp ALDO’s search functions and enhance product recommendations. The company is still focused on growing these areas, said Fatih Nayebi, vp of data and AI at ALDO.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
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- 51-200 employees
- Headquarters
- New York City
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- Privately Held
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- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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There are only a few spots left to attend the Digiday Publisher Golf Outing, where we’ll bring together publishing execs from CNN, The New York Times, BuzzFeed and more for a casual round of golf and networking. https://buff.ly/4ek6RyE
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It’s easy to think of innovation as something big, explosive and sudden, but that isn’t always the case. Whether it’s artificial intelligence or influencer marketing platforms, Jessica Berger, svp of innovation for Publicis Media, finds that testing new technologies is sometimes about building off of existing trends and techniques – while being able to embrace rapid testing and versatility. In this interview, Berger reflects on how changes like automation in content and the growth of influencer-focused agencies have shaped the business. Story by Antoinette S.
Publicis Media’s Jessica Berger on AI and innovation
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Agencies and brands continue to study Gen Alpha’s distinction from #GenZ as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems to be: Look to channels like YouTube, influencers and #gaming. Interactive agency Razorfish and video ad platform Precise TV in June and July released findings on the #GenAlpha cohort and their parents, diving into some of their social behaviors and media trends challenging stereotypes, as well as the particular educational and gaming content that will most appeal to this group. In this piece by Antoinette S., we speak to Dani Mariano, Denis Crushell, and Christian Dankl.
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
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Ad tech could be about to have a new and surprising entrant: Electronic Arts (EA). Electronic Arts is making key #adtech hires that appear poised to streamline the company’s advertising offerings. It’s the latest development in EA’s push into advertising, following CEO Andrew Wilson’s statement that ads represented a “meaningful driver of growth” for the company during its May 8 Q4 2024 earnings call. At the moment, #EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May and as recently as weeks ago. #gaming
Electronic Arts' ad tech hiring plans signal the publisher's streamlined advertising dreams
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If ID spoofing is the latest villain of the open #programmatic market, nefariously trying to siphon ad revenue from advertisers’ pockets, ID bridging is the hero trying to play peacemaker amid cookie deprecation. But the twist in this story is that the hero and the villain are twins separated at birth, operating on the same genetics, but raised on different moral codes. While ID bridging champions transparency, ID spoofing masquerades behind a lack of reporting, hoping to not get caught. “It’s a disservice to call it ID bridging and separate that from ID spoofing,” said Justin Wohl, CRO of Snopes.com and TV Tropes. “[That] might suggest that these are differentiated technologies, but it’s one and the same.” But before we declare what’s “good or evil” in the grand scheme, let’s first answer the question: WTF is ID bridging? #IDspoofing #IDbridging In this piece by Kayleigh Barber, we also speak to Lee Lewis of Epsilon, and Hillary Slattery of IAB Tech Lab.
WTF is the difference between ID bridging and ID spoofing?
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For better or worse, it’s difficult for marketers to understand there’s a problem with a #measurement if they can’t feel it. That’s what that one percent of cookie-less traffic in #Chrome is — a catalyst of sorts (for some marketers at least) to start to mitigate the risk of not being able to track people at scale outside of the walled gardens.
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
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Marketers get ready: ads are coming to #Threads a lot sooner than expected. The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday. It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads. Though details on how these ads will be integrated remain unclear. Meta’s discussions have largely centered on the rollout timeline rather than the detailed logistics of the ad placements, according to Digiday’s interviews with four advertising executives.
Meta's Threads expected to have ads this year
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Data collaborations are deals struck between a publisher, brand and (in some instances) retail media networks that are aimed at using first-party audience or customer data from each party to find new prospective consumers that the brand hasn’t otherwise been able to reach. “Both sides have valuable first-party data to offer, especially publishers that have login information, and we know that they can target specifically based off of that first-party data,” said Aaron Ledwith, vp of addressable media partnerships at dentsu, who works with the company’s identity solution platform Merkury. “It allows for brands to see their direct scale on a publisher … and it allows for publishers to sell their insights to brands.” #datacollaborations
WTF are data collaborations?
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