From Love Island fails to Gail Platt and a cheeky Greggs sausage roll: How 'Britcore' TikTok trend is celebrating some of the more mundane aspects of British culture
Quaffing a Greggs sausage roll while watching a wannabe influencer scream 'I've got a text!' across a swimming pool might not be go-to British culture, but it's what the UK is all about - according to TikTok anyway.
From iconic lip syncs from TOWIE to treasured clips of Gail Platt from Coronation Street, a new trend is taking the internet by storm and promoting some lesser known British traditions all around the world.
Britcore - or British core - is a trending hashtag gaining TikTok users millions of views for the most mundane aspects of British life.
Gen Zers are stacking up the views for clips of them simply doing a Tesco shop or reacting to their favourite TV shows - from Love Island to Eastenders.
It may not be the Houses of Parliament or Madame Tussauds, but young influencers are bigging up nipping out for a cheeky Greggs or doing voiceovers to classic UK sitcoms such as Miranda - such fun!
Britcore - or British core - is a trending hashtag gaining TikTok users millions of views for the most mundane aspects of British life
Popular soap scenes from Eastenders, Hollyoaks and Coronation Street are being celebrated through the Britcore trend (Pictured: Gail Platt from Corrie)
From iconic lip syncs from TOWIE to treasured clips of Gail Platt from Coronation Street , a new trend is taking the internet by storm - and even iconic figures are getting involved
This Brat summer Britcore has morphed into a more light-hearted way for Brits to show off their daily lives and the glamour - or lack thereof - that comes with it
In the words of TikTokers themselves: it's very demure. (And very mindful, very considerate.)
'Britishcore' first emerged at the beginning of the decade as an amusing hashtag to demonstrate some of the less glamourous sides of British life.
From dilapidated high streets to overflowing rubbish bins, the term became popular amongst young people to vent about the creaking institutions which make this country what it is today.
This Brat summer it's morphed into a more light-hearted way for Brits to show off their daily lives and the glamour - or lack thereof - that comes with it.
One popular clip saw American DJ the Dare film himself in a busy Paddington Station with a soundtrack made up of Ewan McGregor's opening monologue in Trainspotting.
Others see pubgoers singing Sweet Caroline at the top of their voices - arguably the epitome of all that is good in British culture.
British bands are always a hit with Britcore - the hashtag has seen a huge leap in recent weeks after the announcement of Oasis getting back together.
And during the Euros this summer one of the most viral clips saw band The Killers interrupt their concert to show the end of the semi-final match in which England beat the Netherlands 2-1.
Poking fun at the weather - especially the Great British summer - has become a staple of Britcore
Another popular Britcore trend shows acts intrinsic to British culture - such as singing along to Sweet Caroline
Another firm favourite is poking fun at the weather - with trending audio showing a panicking Brit preparing for a heatwave with temperatures peaking at a sizzling 18C.
And viral moments such as election Brenda (Not another one!) or Ronnie Pickering's road rage are evergreen.
Even public figures are getting in on the action: Jeremy Vine posted a TikTok clip of him dancing - well, sort of - and lip-syncing to Millie B's M to the B, tagging it: 'When you hear #britcore is trending'.
Although an online trend, the impact of Britcore has the potential to reach into everyday lives, even for those who aren't on the video sharing app.
The Roman Empire trend quickly jumped from being online only to a often-used phrase with friends or colleagues - as even Formula 1 drivers were asked on their way to race: 'So how often do you think about the Roman Empire?'
The red/green/beige flag system - often used by younger people to evaluate themselves or a person they are dating - is another trend which has spread across all social media apps and into everyday conversation.
So for anyone wanting to keep up with the Gen Zers - whether its taking the dog for a walk in the rain, grabbing a meal deal from Tesco or doing karaoke at 1am in the morning long after most people have left the pub - remember to hashtag it 'Britcore'.
