CMO Content | Marketing Knowledge Center

Put Google AI to Work for Your Business

CMO Content October 31, 2024

In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.

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Global CMO Growth Summit — Supplier Forum

CMO Content October 29, 2024

This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies that leverage multicultural media for business growth.

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Consumer Insight from Boston Consulting Group (BCG)

CMO Content October 28, 2024

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business. This presentation was shared by BCG executives during the 2024 Global CMO Growth Summit in Orlando.

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The ANA Global CMO Growth Council Position on Generative AI — November 2024

CMO Content October 15, 2024

The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.

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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies

CMO Content October 3, 2024

These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.

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Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways

CMO Content August 4, 2024

For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.

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Executive Forum: Achieving Gold Standards in Brand-Building and Creative Effectiveness

CMO Content August 1, 2024

This forum, conducted during the Global CMO Growth Council Leadership Assembly in Cannes, 2024, was dedicated to delegates connecting, learning, sharing, and challenging each other to raise our collective creative game.

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Global CMO Growth Council Executive Forum at Cannes International Festival of Creativity 2024

CMO Content July 31, 2024

This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies to leverage multicultural media for business growth. Lela Coffee, Vice President of Multicultural Business Acceleration at P&G, introduced the delegates to seven trusted P&G partners.

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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024

CMO Content July 19, 2024

Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.

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How CMOs Are Shaping Their GenAI Future

CMO Content June 26, 2024

According to our 2024 survey in partnership with Boston Consulting Group (BCG), of over 200 CMOs in seven countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

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2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI

CMO Content June 13, 2024

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

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Recap: Global CMO Growth Council Leadership Assembly | NYC

CMO Content May 24, 2024

On April 25, 2024, the Global CMO Growth Council Leadership Assembly convened over 100 CMO delegates at the PwC Experience Center in New York to review progress on the key initiatives that are driving the marketing industry’s growth agenda forward.

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A Definitive Guide for CEOs and CMOs to Jointly Unlock Growth from Marketing

CMO Content April 19, 2024

This study, developed in partnership with McKinsey, provides a new perspective for unlocking marketing-driven growth - and has implications for CEOs, executive committees, C-Suites, and chief marketers.

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IRG Impact Study Findings: Driving More Humanized Growth

CMO Content December 9, 2023

In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.

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2023 ANA Global CMO Growth Summit Recap

CMO Content November 19, 2023

The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.

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The ANA Global CMO Growth Council Generative AI Pulse Check

CMO Content November 17, 2023

Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.

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Customer Promise: A Radically Simple Way to Land Brand

CMO Content November 15, 2023

During the 2023 ANA Global CMO Growth Summit, Jann Schwarz shared new research from the LinkedIn B2B Institute in partnership with Roger Martin. Fuel your brand growth strategy by moving from a “brand promise” to a “customer promise.”

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Creativity, Digital Experiences, and AI — from Adobe

CMO Content November 15, 2023

Scott Belsky, Chief Strategy Officer and EVP, Design and Emerging Products at Adobe, explains why creativity and personalized digital experiences will change everything — and shares his view on “The Five Waves of Change.”

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Elevating Creativity for Impact

CMO Content November 15, 2023

Spencer Fox, SVP, Global Business Lead at LIONS Advisory introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework identifies the three levels a brand organization, regardless of sector or size, needs to develop to deliver a culture of creative effectiveness.

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The Business Guide to AI (for CMOs)

CMO Content November 15, 2023

The sixth annual ANA Global CMO Growth Summit brought together an unprecedented panel of the world's leading AI companies to address the delegation on Generative AI for marketers.

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